Letter 1 – “A Digital Marketing in Russia. Finding your customers on the Internet in Russia.”

Hello,

Thanks for downloading White Paper “DIGITAL MARKETING IN RUSSIA. FINDING YOUR CUSTOMERS ON THE INTERNET IN RUSSIA — HOW TO GO ABOUT IT?”.

Let me introduce myself. My name is Vadim Tylik, I am the author of the White Paper and the President of “RMAA Group” agency - Russian full service advertising agency.

This is the first issue of the updated newsletter about effective digital marketing in the Russian market.

Most part of our work is dedicated to solutions in the field of digital marketing for FMCG, e-commerce companies in Russia. So, we have decided to dedicate our newsletters to the specific topic: digital marketing for FMCG, e-commerce companies in Russian internet.

At first, most internet marketers engaged in marketing in Russia from outside Russia (80% of our subscribers and customers work "outside Russia") are very surprised by the fact that in Russia Facebook is not the social network number one or even number two, as well as the leading search engine is Yandex, and not Google. It is for this reason that most of the paid search traffic passes not through Adwords, but through Yandex Direct. And there are lots of such surprises in Russia J A kind of the market specificity! This is what we will talk about in our mailing list!

Best regards,
Vadim Tylik

P.S. RMAA Group specialists are ready to assist you in creating Digital Marketing strategy as well as adopting it to Russian market.