Event Marketing for B2B -
Networking in Russia via Events

How to Sell Sophisticated Products and Services
through an In-House Industry Conference in Russia?

Clients

We, RMAA Group, help companies build
informal relationships with their customers.

We believe that big sales can be effected through well-built personal relations, while the relations can start through networking.

We invite high-status audience for you
and guarantee their presence at your event.

We focus on gathering decision-makers in one place
and maintaining a dialogue with them.

List
Sales

We do not believe in point-blank sales—at the end of the day, really large sales are always time-consuming.

When can you benefit from us?

B2B-product

You sell or promote a complex B2B product, service, or solution, and have hard times when looking for clients in Russia

Client

You already know your potential customers by sight, but they cannot be approached easily

Schedule

You have tried many standard, classic marketing tools and have already experienced their poor performance

Graph

You have already heard of event marketing and even tried it, but it did not yield favorable results

Event

You are tired of attending external events and competing with other companies, trying to prove that your product is worth attention most

If you are familiar with the situations described above, we will help you organize an event “at home” where it will be much easier for you to form useful connections with those who may take interest in your offer. As opposed to a direct presentation of your product, we propose to present it by means of a themed event in your professional environment.

Well, may it be high time to think about organization of your own conference, forum, or summit in Russia rather than taking part in others’ events?

How effective are the tactics your organization uses?

In-Person Events
75%
Case Studies
66%
Videos
65%
Webinars/Webcasts
63%
Blogs
62%
eNewsletters
61%
Research Reports
60%
White Papers
59%
Articles in Your Website
58%
eBooks
58%

75% directors and B2B marketing managers, according to research by the Content Marketing Institute/MarketingProfs “2016 B2B Content Marketing Trends—North America”, say in-person events are the most effective tool in B2B sales and marketing.

In-person events, which has been rated the most effective tactic for the last six years, increased from 69% to 75%

Idea

We will organize an event, a conference, or a business breakfast for you and invite the decision makers you want to meet.

The event’s topic will be urgent and engaging for professionals in your field and will be directly related to your customers’ needs, and in the course of discussions, you will be able to demonstrate your offer at its best and to show that it is your idea that solves the existing problem.

Control

We will not let your competitors come to your events.

We thoroughly control the list of guests registering at the event. It is only you who should get all potential clients.

Meeting

Like nobody else, we understand that the pond must be worked,

and we will provide you with an opportunity to establish contacts with right people. There are few organizers of business events in Russia who know what pace to take, so that they overload the audience with information, keeping them away from socializing. We will give you enough time and opportunities for important business connections.

Comfort

We will gather your future clients at your longed-for business platform

and conduct the top-of-the line event – we know the devil is in the details. You will find it much easier to find common ground with your future partners in the most possible comfortable and pleasant environment.

We already helped them:

Case Study: How to Sell Costly Software to Top Russian Banks via Events?

We got a request from an international company providing information and software services in more than 150 countries, one of the main business areas of which is risk management and compliance assistance to banking and finance organizations.

Goal 1Goal: to find decision-makers in Russian banks in order to promote expensive software solutions that enhance risk management in the banking sector.

Act 1Action: to organize a summit and invite managers and vice presidents of leading banks of Russia;

result 1Results: The first event, Financial Markets Summit: Increasing Risk Control and Performance across the Bank, took place on September 17, 2015

  • 40 guests
  • 10 meetings
    appointed after the summit
  • 2 agreements
    signed

result 2Results: Next summit was on April 22, 2016

  • 70 guests
  • 10 meetings
    appointed after the summit
  • stronger cooperation
    with existing partners breakthrough in the negotiations that had been lasting for 3.5 years

result 3Results: One more summit was on April 25, 2017.

  • 70 guests
  • 10 meetings
    appointed after the summit
  • stronger cooperation
    with existing partners breakthrough in the negotiations that had been lasting for 3.5 years

I want it!

Dongfeng-logo

Case Study: How to Gain Maximum Profit from Exhibitions and Attract New Auto Distributors in Russian Regions?

Dongfeng Motor Corporation is a Chinese car manufacturer, one of Top-4 largest automakers of China.

Goal 2Goal: to attract new distributors and facilitate DFM dealer network growth in Russia.

Act 2Action: car dealers and distributors were invited to attend an exhibition as part of MIAS (Moscow International Automobile Salon) in 2014 and 2016 and COMTRANS in 2015.

2014Results: DFM arranged meetings with perspective clients who were interested in opening DFM dealerships and other opportunities for cooperation.

  • 44 guests
  • 39 mass media

2015Results: DFM arranged meetings with perspective clients who were interested in opening DFM dealerships and other opportunities for cooperation.

  • 30 guests
  • 24 mass media

2016Results: DFM arranged meetings with perspective clients who were interested in opening DFM dealerships and other opportunities for cooperation.

  • 15 guests
  • 4 mass media

I want it!

White paper book

How do we differ from other event agencies?

RMAA Group is a marketing agency that helps to promote business and brands of its customers in Russia. Our event department specializes solely on organization of business events. We do not deal with creative, entertainment, HR, and mass events.

In our work, we knowingly emphasize guests’ invitation, creation of business atmosphere, and networking. We ensure event management of high quality by default, keeping in mind that our priority task is the invitation of decision makers from certain fields or companies that you are interested in. We guarantee visitation of your event, fixing major KPI in the contract.

How does it work?

1

We arrange a meeting with you,
get to know each other, and learn about your product, needs, and challenges;

2

We decide on the format
and topic of a future event to make the agenda of high importance and concern for invitees. We will invite them not to a direct sale or a presentation devoted to the product, but to a summit, forum, conference, or business breakfast, during which you will be able to meet your future partners and lay a foundation for further cooperation;

3

We collect a database of decision makers
(we get the companies of your interest through right people) and invite them (by calls, e-mails, personal invitations by DHL etc.);

4

We persistently contact your audience.
As we have our special “softly-softly” timetable of reminders, we achieve high attendance of our customers’ events.

5

We conduct the event where your sales managers work with your clients and strain after appointment of meetings with them,
where you ‘educate’ your customers and show how their problem can be solved by your product

6

We make follow-up calls,
re-confirm the interest for further cooperation and appoint meetings (upon confirming);

7

You hold a meeting with your ‘warmed-up’ and ‘educated’ clients and make a contract with them

Want to get our offer?

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