Digital Marketing Agency
in Russia

RMAA Group is an independent Russian full service marketing and advertising agency.
We offer a variety of services aimed at assistance in meeting all upcoming demands of your clients from Russia and CIS countries. Our agency helps global brands reach all most desirable customers in Russia.

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Our Approach to Digital Marketing and Online Advertising in Russia

Audit

Analytics, Audit & Alignment - we analyze your business segment, study your competitors, look at the market through the lens of customers, and skim the cream off to integrate it into your strategy.

Customer Journey Mapping - we learn the journey of your customer and propose tools and strategies, by means of which we can build a Digital Marketing Strategy that covers 360° of your audience.

Journey
Content

Content Strategy - on grounds of the above, we already understand the needs of your target audience. We create relevant content, attract the attention of your target audience, and move it through a sales funnel.

KPI Reporting & Optimization. Analysis and adjustments are an integral part of any successful online campaign. By means of optimization and daily improvements, we improve indicators of our investments in marketing step by step.

Optimization

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Our core digital marketing services in the Russian internet

Search Engine Marketing

Search Engine Marketing

Talking about the modern situation with digital marketing, platforms and channels bring success only through technical know-how in products and search data. We are obsessed with search results regarding your business, market changes, shifts in demand, and industry innovations.

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Social Media Marketing

Social Media Marketing

Social networks are not only about funny posting - though it is great, too - but also about distribution of information via social ads. SMM leads to a success due to thorough selection of features to maximize its effect, acquire targeting know-how, realize its results, and work everything out. Social media is more likely part of your comprehensive marketing strategy than just a channel.

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Influencer Marketing

Influencer Marketing

We are aware of the fragmentation of influencer marketing space, and this is the reason why we offer ONE access point to brands and companies to reach over 5,000 social influencers, micropublishers, and stars of social media!

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Our clients and cases:

Samsung
Lotte
Bigpoint
Merkle
Malaysia
LG
Indriver
COP22

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Who do we work with? Find yourself.

Advantages of working with us for travel industry:

  • specialized travel marketing team;
  • identifying and targeting travelers by connecting online and offline marketing tools;
  • overall assistance in the Russian digital media landscape;
  • approval of media placement on the internet by an independent contractor — Media Scope (powered by TNS);
  • result-oriented and efficient advertising campaigns;
  • a team and an individual account manager for every client available 24/7;
  • every member of the agency has high proficiency in English;
  • availability of data on the actions of travel industry competitors in the Russian media market;
  • thorough analysis of the Russian digital media landscape;

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Advantages of working with us for real estate industry:

  • Russians are very active foreign property buyers. We will help you build effective communication with clients from Russia;
  • identifying and targeting customers by connecting online and offline marketing tools;
  • overall assistance in the Russian digital media landscape;
  • approval of media placement on the internet by an independent contractor — Media Scope (powered by TNS);
  • result-oriented and efficient advertising campaigns;
  • a team and an individual account manager for every client available 24/7;
  • every member of the agency has high proficiency in English;
  • availability of data on the actions of foreign real estate developers in the Russian media market;
  • thorough analysis of the Russian digital media landscape;

Advantages of working with us for game industry:

  • extensive experience in promotion of mobile and PC games in the Russian market;
  • performance marketing approach with cost per user business model;
  • overall assistance in the Russian digital media landscape;
  • a team and an individual account manager for every client available 24/7;
  • every member of the agency has high proficiency in English;
  • thorough analysis of the Russian media landscape;

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Advantages of working with us for FMCG industry:

  • comprehensive knowledge of building customer digital strategy;
  • orchestrating omnichannel engagement consumer interactions to create right experiences;
  • overall assistance in the Russian digital media landscape;
  • approval of media placement on the internet by an independent contractor — Media Scope (powered by TNS);
  • result-oriented and efficient advertising campaigns;
  • a team and an individual account manager for every client available 24/7;
  • every member of the agency has high proficiency in English;
  • availability of data on the actions of FMCG brands in the Russian media market;
  • thorough analysis of the Russian digital media landscape;

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Advantages of working with us for mobile apps:

  • extensive experience in promotion ofmobile applications in the Russian market;
  • performance marketing approach with cost per download business model;
  • overall assistance in the Russian digital media landscape;
  • a team and an individual account manager for every client available 24/7;
  • every member of the agency has high proficiency in English;
  • thorough analysis of the Russian media landscape;

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Advantages of working with us for agencies:

  • support in development of proposals, analytics, and media kits for your patrons;
  • detailed guidance on the digital media scene of Russia;
  • focus on the result and effectiveness of advertising campaigns;
  • 24/7 access to your personal team and account manager;
  • fluency in English of all our employees;
  • accessibility of information on the competitive activities in Russia;
  • comprehensive analysis of the Russian online advertising market;
  • loyal discounts offered to foreign media agencies;

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Advantages of working with us for e-commerce business:

  • we understand difficulties of e-commerce business in Russia as a highly competitive market. We are ready to render assistance in bringing an international e-commerce project into Russia from scratch and know how to do it;
  • competent search engine marketing team;
  • overall assistance in the Russian digital media landscape;
  • approval of media placement on the internet by an independent contractor — Media Scope (powered by TNS);
  • result-oriented and efficient advertising campaigns;
  • a team and an individual account manager for every client available 24/7;
  • every member of the agency has high proficiency in English;
  • availability of data on the actions of e-commerce competitors in the Russian media market;
  • thorough analysis of the Russian digital media landscape;

Case study for Lotte and its Pepero Game promotion campaign in Russia

Client: Lotte Confectionery manufactures and sells various confectionery products in South Korea and internationally. It offers chewing gums, chocolates, biscuits, ice-creams, pies, snacks, candies, and breads. The company is based in Seoul, South Korea.

Marketing challenges for «Pepero» sticks in Russia:

  • Build brand awareness;
  • Attract audience to the product;
  • Educate the audience in Russia about popular Korean game – Pepero Game.

Solution: Encouragement of people to participate in #Peperogameru contest. This is a game where a couple eats a Pepero sweet stick from both ends and finally kisses. Popular bloggers and Internet celebrities took part in #Peperogameru and appealed to their subscribers to join the game.

Results:

  • 5544 FOLLOWERS
  • 248 PARTICIPANTS
  • MORE THAN 5'000'000 LIKES
Learn more details about Pepero campaign

Discower how we did it!
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Case study: The promotion of a German online game in Russia

Client: Bigpoint GmbH is a German video game developer. The company develops stand-alone browser-based games as well as social network games. Bigpoint also runs a gaming portal website with a number of browser-based massively multiplayer online role playing games it has produced and has over 200 million registered users.

Marketing challenges for «DRAKENSANG» online game in Russia:

  • To attract a new audience to the product DRAKENSANG, by using new channels of promotion which had not been used before.
  • The Browser Game DRAKENSANG has been known to Russian gamers for quite a long time, so RMAA Group`s task was to increase brand awareness and build loyalty of current gamers from Russia.

Solution: Organize a competition between popular Russian bloggers and launch viral marketing campaign. As the basis of the viral campaign we took so-called “let`s play” videos.

To create videos we employed popular Runet video bloggers: presenter of the popular show “I Like” and video blogger Sam Nickel (the man who touched thousands of breasts in the video with Vladimir Putin). The idea was to organize a battle between popular Runet video bloggers to determine the best “let`s play” maker.

Results:

The total number of views of all five video was more than 1.5 million

Learn more details about the campaign

Discower how we did it!
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Client testimonial:

RMAA Group has been a greatly partner for our campaign.
Our collaboration with RMAA Group has allowed us to enter new territories and collect a lot of valuable intelligence on new marketing channels and attracting new audiences. RMAA Group`s team has been a greatly partner for our campaign and we look forward to working with them again.

Thyge Backenin
Media Marketing Manager, Bigpoint GmbH

Do you want to know more about our other services?

B2B Marketing Solutions

B2B Marketing Solutions

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Media Buying Solutions

Media Buying Solutions

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Full Integrated Digital Marketing

Full Integrated Digital Marketing

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RMAA Group has offices in three Russian cities: Moscow, Khabarovsk and Vladivostok.

Moscow city

Moscow

RMAA Group Moscow

123100, Russia

Moscow, Presnenskaya nab., 12

Federation East Tower

Phone:

+7 (495) 818-96-58

Khabarovsk city

Khabarovsk

RMAA Group Headquarters

680030, Russia

Khabarovsk, Gamarnika street, 72

Phone:

+7 (4212) 619065

Vladivostok city

Vladivostok

RMAA Group Vladivostok

690091, Russia

Vladivostok, Aleutskaya, 17

Phone:

+7 (423) 202-27-53

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