RMAA Group acted as сo-organizer of the exhibition for Chinese auto brand DongFeng at Moscow International Automobile Salon 2014

September 2014

DongFeng only enters the Russian market and MIAS 2014 - the first serious move to become a recognized brand in Russia. Of course, Russians have certain skepticism towards Chinese auto industry. However, there are plenty of Chinese cars in Moscow, the most common brand is Cherry. Therefore, DongFeng has all chances “to be at home” on Russian roads as well.

DongFeng Motor Corporation - the second largest automaker in China, it ranked No 18 among largest Chinese enterprises and ranked No 146 among 500 largest companies in the world. DongFeng factory produces Nissan Qashqai for the entire Chinese market.

RMAA Group was responsible for marketing (which is not surprising) - the placement of outdoor advertising in Moscow, invitation of media for a press conference, organization of exclusive interviews of DongFeng top management with Moscow rated media, as well as were engaged in VIP guests invitation - representatives of auto business in Moscow (car dealers, industry associations, distributors).

Nina Kalashnikova, RMAA Group senior manager and project supervisor, shares her impressions on the event:

Presentation was held on August 27, 2014 - first day of the exhibition in Crocus Expo. Entrance is for business guests and media only. In order to everything went perfectly on August 27, our team worked for five months. We spent five months preparations for one day! Can you imagine the level of our excitement and tension on the X?.. Number of VIP guests and media representatives surpassed all our expectations, we were able to create a buzz at our client’s stand, as you can see from the photos below.”


DongFeng RMAA Group CMEC

About RMAA Group
RMAA Group is independent Russian full service advertising agency. RMAA Group supports b2c and b2b international brands entering the Russian market and helps them in finding Russian customers. Key clients of RMAA Group are situated in the USA, the Great Britain, China and South Korea. The agency`s core competencies include: advertising, branding, marketing strategy & media planning and buying, email marketing & eCRM, events, mobile and social media, direct marketing and design.
Learn more about RMAA Group in the agency`s blog about successful marketing strategies in Russia.