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Advertising & Marketing Agency in Armenia

RMAA connects brands with Armenia’s diverse audience, spanning both Armenian and Russian speakers. While Armenian is the primary language, the country also has a sizable Russian-speaking community, making it a valuable market for targeted brand communication. We create advertising strategies that resonate across language groups, ensuring wide-reaching brand exposure through traditional and digital channels in Yerevan, Gyumri, Vanadzor, and other key cities

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Leading companies trust us

Jazeera airlines
Flydubai
amazingthailand
Omoda
Visit Saudi
Armenia in Numbers

Armenia in Numbers

More than 75% of Armenia’s population actively uses the internet, reflecting a growing shift toward digital engagement. However, TV remains the dominant advertising channel and continues to attract the largest share of media investments. With most of the population living in urban areas, brands can effectively reach audiences through both traditional and digital platforms

Total Population
2 890 000 people
TOP cities

Yerevan, Gyumri, Vanadzor

Primary Languages

Armenian & Russian

Insights into TV, Radio, Print, and OOH Advertising

Media Market Overview

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Key Digital Trends and Platforms Driving the Online Market

Digital Ecosystem

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Our Services

Traditional Ads in Armenia

Traditional Ads in Armenia
OOH & DOOH
OOH & DOOH
Radio Advertising
Radio
TV Advertising
TV
Media Press Advertising
Media Press
Learn more

Why 200+ Businesses Across the World Rely on RMAA?

We offer

Cultural Understanding

Bridge the Cultural Gap
Bridge the Cultural
Gap
Bridge the Cultural Gap

Let us be your guide to navigating the complexities of the Russian and CIS market.

Resonant Brand Experiences
Resonant Brand
Experiences
Ad Compliance Simplified

We create campaigns that genuinely connect with Russian and CIS consumers on a cultural level

Media Landscape Expertise

Deep Regional Industry Knowledge
Deep Regional Industry
Knowledge
flag

We understand the media landscape inside and out, ensuring your media campaigns reach the right audiences.

Extensive Network Access
Extensive
Network Access
network

With strong connections to numerous media owners, we navigate the market effectively, solving challenges and securing the best opportunities for your brand.

Seamless Financial Connectivity to Russia

Effortless Cross‑Border  Payments
Effortless Cross‑Border 
Payments
Effortless Cross‑Border Payments

Enjoy hassle-free transactions across borders.

Finance Simplified
Finance
Simplified
Finance Simplified

We'll handle the financial complexities 
in the current political-economic reality.

Support on legal and compliance

Ad Compliance Simplified
Ad Compliance
Simplified
Ad Compliance Simplified

Let us navigate the complex world of ad regulations, ensuring your campaigns are always compliant.

Ad Tech Simplified
Ad Tech
Simplified
Ad Tech Simplified

We handle the technicalities, so you can focus on creating impactful ads

Speed and Efficiency

Team Efficiency
Team
Efficiency
Team Efficiency

Our team works with exceptional 
efficiency, ensuring client tasks are handled swiftly, keeping your projects on track and meeting every deadline.

Time-Sensitive Expertise
Time-Sensitive
Expertise
Time-Sensitive Expertise

In marketing, deadlines are constant, and urgency is key. Our agile approach delivers faster results, keeping you ahead in a fast-paced environment.

Full-Service Capabilities

Accelerate Your Growth
Accelerate
Your Growth
Accelerate Your Growth

Our integrated approach drives  faster and more impactful results.

End-to-End Marketing Solutions
End-to-End
Marketing Solutions
End-to-End Marketing Solutions

From strategy to execution, we handle it all, leveraging our market expertise to save you time, money, and resources.

We Serve as a Regional Partner in Areas Where Russian is One of the Primary Languages

Eastern Europe
Caucasus Region 
Central Asia

Russia
Russia
Belarus
Belarus
Moldova
Moldova

Armenia
Armenia
Georgia
Georgia
Azerbaijan
Azerbaijan

Kazakhstan
Kazakhstan
Turkmenistan
Turkmenistan
Uzbekistan
Uzbekistan
Kyrgyzstan
Kyrgyzstan
Tajikistan
Tajikistan
Mongolia
Mongolia

Industries We Work With

Consumer Electronics
Automobile Industry
Manufacturing
FMCG
Mobile apps

Our Work

Thailand
Thailand attracts CIS tourists through strategic media campaigns across Kazakhstan, Uzbekistan, and Belarus
Read more
Trichup
Trichup Expands Reach in Kazakhstan and Kyrgyzstan with TV Sponsorship of Indian Dramas
Read more
GAC Motor
Automobile Industry
Kazakhstan’s Top News Media Platform Showcases GAC Motor Test Drive
Read more
GAC Motor
Automobile Industry
GAC Motor Rolls into Kazakhstan!
Read more
PUBG Mobile
https://russia-promo.com/case-studies/pubg

We work closely with brands and companies while also collaborating with advertising and media agencies.

What Our Clients Say

Gregory Wintgens
Gregory Wintgens
Head of Marketing & PR bei EGOSOFT
Working with Vadim and his team on an advertising campaign (focus: Russian-speaking YouTubers) for our PC space simulation game "X4: Foundations" was professional, responsive, and targeted. No fairy tales, but facts and realistic implementations. I am satisfied with the results of the campaign and the probability that we will work with RMAA again in the future is high.
https://www.linkedin.com/in/gregorywintgens/
Thyge Backen
Thyge Backen
Media Marketing Manager Bigpoint GmbH
RMAA Group has been a greatly partner for our campaign. Our collaboration with RMAA Group has allowed us to enter new territories and collect a lot of valuable intelligence on new marketing channels and attracting new audiences. RMAA Group`s team has been a greatly partner for our campaign and we look forward to working with them again.
https://www.linkedin.com/in/thygebacken/?originalSubdomain=de
Joanna Peng
Brand Manager of OMODA & JAECOO Uzbekistan
RMAA’s work attitude is very proactive. They provide regular updates on progress and are very responsible regarding KPIs. hope to work together one more time.
https://www.facebook.com/profile.php?id=100069676595362
Anait Martirosyan
Anait Martirosyan
D&B Properties Associate Director
The people who were most interested in buying property were those who came after seeing our advertising. On average, each manager had 3-4 such “hot” clients ready to buy in the near future. I personally completed a transaction on the first day of the event with a client from Yandex. We are very pleased with the results and see great potential in your work.
https://www.linkedin.com/in/anaitam/?originalSubdomain=ae
Anna Härkönen
Anna Härkönen
Visitkarelia Destination Project Coordinator
VisitKarelia's winter marketing campaign for the Russian market won bronze and silver in the competition of marketing agencies in Russia! Thank you for implementing RMAA - Marketing Agency! In the marketing campaign, we had the opportunity to implement new, bold approaches to increase awareness of the region.
https://www.linkedin.com/in/anna-härkönen-a27aa510a/
Karen Caulfield
Karen Caulfield
Merkle Global Data Solutions Leader
I have had the pleasure of partnering with RMAA agency on a number of occasions over the past decade. RMAA team has deep expertise and is an excellent partner when it comes to navigating the Russian digital marketing landscape. A true professionals and always a joy to work with - I look forward to more opportunities to collaborate with them.
https://www.linkedin.com/in/caulfieldkaren/
Chandos Quill
Chandos Quill
VP, Global Data and Strategic Alliances, Acxiom Corporation
RMAA Agency has been a strong partner for over five years. Their expertise on the Russia market has been invaluable to us and our clients. In addition, RMAA team is flexible, creative and client focused which has been important for us as we've grown and evolved our global business.
https://www.linkedin.com/in/chandosquill/
Maciek Mikołajczak
Maciek Mikołajczak
Board Member of Peater
It was a pure pleasure to work with RMAA from the very beginning because they were always specific and precise, without any double talk. I felt that I was properly taken care of in terms of information and communication. I would like to thank Valeria (auth. Valeria Boikova, Project Leader of RMAA) because she was a 'policewoman' of that process and helped with all the calls and everything - that was really a pleasure.
https://www.linkedin.com/in/maciek-mikolajczak-2159aa65/
Ms. Bashi Fernando
Area Manager, Dilmah Ceylon Tea Company PLC Colombo
Appreciate the creativity and professional client servicing of RMAA Agency.
https://www.facebook.com/raweewan.june
Raweewan Sangchan
Raweewan Sangchan
Chief of the Tourism Authority of Thailand
Working with the RMAA team, we value their flexibility and ability to accept our objections. The RMAA Agency's team is very good, we recommend them.
https://www.linkedin.com/in/raweewan-sangchan-8b8134138/

FAQ: Advertising in Armenia

Approximately 63.9% of Armenia's population resides in urban areas, with the remaining 36.1% living in rural areas.

The most populous cities in Armenia are Yerevan (1.09 million people), Gyumri (148 thousand people), and Vanadzor (101 thousand people).

The total population of Armenia in 2025 is 2.96 million people.

Armenia has a population density of 103.7 people per square kilometer.

In Armenia, 45% of the population is male, and 55% is female.

The average age of the population in Armenia is 35 years old.

Armenia has a 100% literacy rate among adults aged 15 and above, for both men and women.

97% of the population speaks Armenian as their preferred language.

100% of Armenia's population has access to electricity, demonstrating that electricity is universally available across the country.

Armenia experienced the largest economic growth of up to 14%, driven by key factors like the influx of Russian citizens and developments in the IT sector.

In December, the inflation rate in Armenia's food market reached 7.1% compared to the same month in 2021, and service tariffs increased by 7.2%.

Inflation for household equipment was 10.3%, and for food and non-alcoholic beverages, it was 11.1%.

The inflation rate in Armenia is expected to decrease to 9.2%.

The arrival of many Russian citizens has led to significant growth in Armenia's IT sector, making it one of the fastest-growing industries in the country.

Armenia's GDP is $25.3 billion USD, according to World Bank data. This reflects the overall economic scale of the country.

The state budget targets a 7% economic growth, although the Central Bank projects a 4.5% GDP growth.

Armenia's GDP per capita is $8,518, calculated based on current international dollars (PPP). This figure represents the average economic output per person in the country.

Armenia's national income per capita stands at $3,791 USD, indicating the average income level for individuals in the country.

Around 10% of Armenia's population earns less than $3.65 per day.

The average salary in Armenia grew significantly from 113,160 AMD to 540,470 AMD, with salaries in USD also increasing from 231.68 USD to 626.1 USD.

TV ads must be in the Armenian language or include Armenian subtitles to comply with national broadcast regulations.

By law, commercial advertising is limited to 14 minutes per hour of broadcasting.

Yes, but only when promoting products specifically intended for children.

Strong alcohol ads are restricted and can only be broadcast between 22:30 and 07:00.

No. Advertising of tobacco products is banned in all media formats.

Yes. Advertising of breastfeeding substitutes is prohibited under current Armenian law.

Yes, but only with a permit or license issued by the Ministry of Healthcare of the Republic of Armenia.

The advertising market in Armenia is increasingly influenced by digital media, with a dominant presence of Facebook, YouTube, and Telegram. This shift is pushing traditional media platforms, especially TV, to adapt and embrace online content strategies.

The transition to digital media has fragmented the audience into younger, digital-savvy viewers who engage mostly through social media and on-demand content. This shift presents challenges for traditional advertising models that rely on mass TV viewership.

Advertisers are increasingly working directly with media platforms and influencers rather than relying on traditional media outlets. This shift is driven by the desire to reach highly engaged audiences, especially on social media.

Armenian media outlets struggle with a volatile advertising market, political influence, and project-based donor funding. These factors limit long-term financial stability, making media outlets reliant on high-engagement digital content, which often sacrifices content quality.

Programmatic advertising has led to a rise in low-quality viral content as outlets are incentivized to increase page views to boost ad revenue. This trend mirrors the clickbait models seen in global platforms like BuzzFeed.

Armenian consumers are reluctant to pay for media content unless it offers significant added value. This limits the potential for subscription-based revenue models and puts pressure on media outlets to find other sources of income.

New startups that blend the creator economy with media have opportunities to stand out, especially by focusing on niche content areas like personal finance or sustainability. Building a consolidated service for creators could be a viable business model in the Armenian market.