Traditional Media Advertising in Armenia
RMAA strengthens brand presence in Armenia through strategic media placements across traditional advertising channels. We launch TV, radio, outdoor, and print campaigns, ensuring broad audience reach
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OOH
Television Advertising
Advertising on Radio
Press Advertising
Armenia Media Market Overview
Television is the leading advertising channel in Armenia, with budgets split between state-owned and independent broadcasters*. Outdoor advertising holds the second-largest share of ad spending, though the transition to DOOH is slow, making static formats the most common. Radio is a cost-effective alternative to TV, primarily used by local advertisers. Print media continues to decline, but online press provides opportunities for PR and sponsored content placements
*We update the ranking on our website once a year. However, upon request, our team can provide you with the latest rankings to help you plan your advertising campaign effectively
TV Channels (Audience Share by TV Channels, %)
The ranking was last updated in December 2024
5 TV
%
Others
%
Arajin Lavakan Alik
%
APTV (H1)
%
ATV
%
Armenia TV
%
Kentron TV
%
Fast Sports
%
Shant
%
RTR Planeta
%
TV21
%
Industries We Work With
Consumer Electronics
Automobile Industry
Manufacturing
FMCG
Mobile apps
Our Work
Thailand attracts CIS tourists through strategic media campaigns across Kazakhstan, Uzbekistan, and Belarus
Trichup Expands Reach in Kazakhstan and Kyrgyzstan with TV Sponsorship of Indian Dramas
We work closely with brands and companies while also collaborating with advertising and media agencies.
We Serve as a Regional Partner in Areas Where Russian is One of the Primary Languages
Eastern Europe
Caucasus Region
Central Asia
Russia
Belarus
Moldova
Armenia
Georgia
Azerbaijan
Kazakhstan
Turkmenistan
Uzbekistan
Kyrgyzstan
Tajikistan
Mongolia
Up-to-Date Marketing Insights on the
Russian and CIS Markets
3 min
FAQ: Media Buying Guide for Armenia
TV ad expenditures in Armenia are expected to gradually increase from 19.31 million USD to 18.17 million USD, with modest yearly changes.
The 30” Buying WGRPs trend shows a slight decrease from 942.8 to 764.01, indicating a gradual decline in the effectiveness of 30-second ads.
The TV market inflation in Armenia has been consistent at 0%, showing stable advertising costs without significant changes in prices.
TV ad investments for the top 20 advertisers in Armenia have decreased by 22%.
TV viewership in Armenia is expected to decline slightly or stabilize, with the 46-55 and 36-45 age groups seeing the most significant reductions in TV ratings.
In Armenia, there are two main TV sales houses: Media International Service (MIS), which holds 67% of the audience and 72% of investments, and Media House, with 16% of the audience and 20% of investments.
Independent channels in Armenia have a 17% share of the audience and an 8% share of the investments in the TV advertising market.
The top advertisers in Armenia include Coca-Cola, Nor Tun, TV Trade, and Ficosota Syntez, but many of them have shown significant declines.
Companies like Exterior Building Materials Shop (growth of 1581%), Mobile Centre (growth of 2853%), and Sky Shop (growth of 1050%) showed significant growth in TV ad investments.
TV viewing has shown a consistent decline, the average TVR dropped to 11.24, the lowest level in the chart.
Yerkir Media has experienced the largest decline in ratings, with a 62% decrease in TV viewership.
AmeniTV stands out with a slight growth of 0.17%, while most other channels such as ATV, TV21, and H1 show a decrease in ratings.
The overall TV audience has decreased by 6%.
The 16-25 age group showed an increase in TV ratings by 6%, indicating a higher level of interest in television in this demographic.
TV viewership in Armenia has decreased across most age groups. The 56+ group had a decrease of 5%.
The 46-55 age group experienced the largest decline in TV ratings, with a 17%.
Armenia has 48 private television stations and 2 state-owned channels, while Russian channels are widely distributed throughout the country.
It is expected that the level of television penetration in Armenia will be 87%, according to the data of the Armenian Television Committee.
Ukom, a leader in the telecommunications sector and among advertisers, offers the opportunity to switch ads and watch repeats of programs. Cable TV in Armenia covers about 15-20% of the market.
No, cable operators do not have the ability to place international advertising blocks on television channels.
Media House includes two channels: Shant TV and Public TV, which sell advertising minutes.
There is a steady trend of redistributing advertising investments between television and digital platforms.
Alcoholic beverages, soft drinks, and the financial sector dominate OOH advertising, with banks focusing on loan and mortgage ads using billboards and running lines.
Alcohol brands are the biggest investors in outdoor advertising, followed closely by soft drinks, which use formats like billboards and urban ads to reach a broad audience.
The financial sector uses OOH advertising to promote loan offers, mortgages, and services, primarily through billboards and LED screens in urban areas.
Yes, bookmakers are highly active in OOH, utilizing various formats like transit and roadside banners to target a mobile audience.
Mobile operators belong to the middle segment of OOH users, advertising tariff plans and seasonal offers through billboards and transit ads in high-traffic areas.
Yes, but to a lesser extent. Food and fashion brands use OOH more selectively, indicating their focus on niche marketing or shifting budgets to other channels.
Billboards and running lines dominate the OOH market due to their visibility, especially in sectors like beverages, banks, and mobile operators.
Formats include billboards, bus stops, transit ads, rooftop placements, street banners, and urban formats, catering to both static and mobile audiences in urban areas.
Yes, LED screens are increasingly used in OOH advertising, supporting dynamic creatives and integrated into billboards, bus stops, and city panels.
Transit formats involve advertising on public transport, reaching a mobile audience across the city as part of a broader outdoor strategy.
In Armenia, OOH advertising is primarily used by mobile operators, alcoholic beverage brands, banks, jewelry brands, and retail stores, making up the majority of the market.
The capital, Yerevan, experiences high OOH advertising clutter, creating intense competition for ad space, while the regions have a weaker presence and less market concentration.
Billboards, bus shelters, and city formats are the most popular OOH constructions in Armenia, with a growing interest in non-standard formats like transport advertising, particularly on buses.
OOH advertising investments are expected to grow, with a 3% increase projected for the coming years, reflecting a stable and expanding market.
Inflation at 15% has increased the overall cost of OOH advertising, impacting advertising budgets.
Spring and summer are the most popular seasons for city format OOH advertising due to increased visibility and engagement during these warmer months.
Regulations from the mayor have led to a reduction in billboards in Yerevan's city center, with a shift toward non-standard outdoor formats and more transport-based advertising.
City formats like seniors, light-boxes, and flag city-light formats are gaining popularity, offering more creative and impactful advertising solutions in urban spaces.
High-traffic places like shopping malls, cinemas, food courts, and subway stations are ideal for internal advertising. These locations attract a wide urban audience, particularly young consumers.
Shopping malls are visited by a mix of consumers looking to shop or be entertained. Young people frequently visit cinemas and food courts, making these areas ideal for youth-oriented campaigns.
Yes, shopping malls are perfect for large-scale promotional campaigns such as sweepstakes or distributing gifts like key chains for a certain purchase threshold.
Yes. During the summer, entertainment venues like cinemas and bars see an influx of visitors. It’s a great time to place ads to capitalize on increased consumer activity.
Yes, the Yerevan metro system is a popular advertising location, especially following recent modernization, providing a stable flow of passengers.
The main audience of the Yerevan metro consists of students and young people, offering advertisers daily access to a younger demographic.
Advertising formats in the subway include track walls, light boxes, large monitors inside stations, and digital screens inside subway cars and on platform crossings.
The Yerevan metro consists of 10 stations and spans 12.1 kilometers, providing widespread visibility across key locations in the city.
El Style, Elite Life, and El Baby were merged into a single publication named El. This consolidation reflects the trend toward optimizing editorial resources and unifying audience segments.
PR articles and announcements have become more popular in print advertising, taking precedence over traditional modular layouts.
In Armenia, individuals aged 50 and over primarily read print media because they are less familiar with digital gadgets and platforms, preferring the familiarity of print.
Younger people prefer online media due to its speed and objectivity. Digital media are faster at publishing urgent news, and they align more closely with the information habits of younger generations.
Radio is mainly used by minor and mid-budget local brands. It is a cost-effective alternative to TV and often serves as a supportive medium for mobile operators and financial campaigns.
Investments in radio increased by 2%, showing modest but positive growth despite the limited reach of radio in Armenia.
Investment is concentrated in a few stations like Auto Radio, Radio Aurora, and Radio Van, with lower-tier stations receiving smaller shares, typically under 10%.
Hayastani Hanrayin Radio received the smallest investment share, indicating minimal advertiser interest in this station.
Music is the most consumed content, cited by 78% of listeners, followed by news at 51%. These categories dominate programming across radio stations.
Radio stations in Armenia broadcast in both Armenian and Russian, catering to a bilingual audience across the country.
Yes, major Russian stations like Russian Radio, Autoradio, and Shanson are relayed, alongside local stations such as Radio Van and Aurora that also offer Russian-language content.
Coverage is mainly limited to Yerevan and the surrounding areas.
There is growing demand for integrated, non-standard formats like online radio airings or branded content outside the home, indicating a shift towards more creative advertising approaches.
There are three main radio sales houses: FM Times, Panarmenian, and Alfa, managing a range of stations, including Radio Van, Radio Aurora, and Jan Radio.
Yes, most Armenian radio stations support online streaming via their websites, expanding their audience reach beyond FM coverage.