RMAA Group - Russian full service advertising agency offers well established procedure of effective advertising placement on the territory of the former Soviet Union countries for foreign companies interested in the promotion on the markets of the CIS countries.
Advertising campaigns held by RMAA Group are developed taking into account specifics of the national profile of the market. We place ad products in capital printed media, on popular TV and radio channels, Internet sites and media that is designed for outdoor advertising.
A feature of advertising activity in Kazakhstan is the lack of self-registration of most subjects of the advertising business. Therefore, our partners develop and maintain communications with specialized units of national media, which act as separate advertising agencies and are forced to work in a highly competitive environment.
Advertising activity in the country is governed by law, which includes severe restrictions on advertising market and which clearly states the responsibility for the violation of regulated standards. Legislative prohibition applies to limitation of the scope of certain advertising types and advertising volumes of certain goods (alcohol, non-certified products and so on). Compliance with existing rules is carefully monitored by specialized committees. Advertising is especially strictly controlled in Astana. For example, the capital of Kazakhstan has a distinctive approach to outdoor advertising – it’s even included by authorities in general town planning concept.