Effective Outdoor Advertising: Almaty’s Best Ad Locations Revealed

Kazakhstan is the largest media market in Central Asia today, and outdoor advertising is a dominant force within it. Over the past five years, the country's media industry has almost doubled. This is not only due to the growth of domestic consumption, but also the activation of international companies interested in the Kazakh market. Almaty, one of the largest cities in the country and the former capital, is an attractive market for outdoor advertising. This is explained by the high population density, large tourist flow, and growing incomes of residents.

In Kazakhstan, advertising is distributed in Kazakh and Russian, the country's two official languages. The law stipulates that the Kazakh language should be used as a priority in the placement of visual advertising objects. 

Advertisers must also be aware of other national specifics. For instance, advertisements cannot resemble road signs, impair visibility to drivers, or dazzle pedestrians or motorists. If the ad features images of families and children, it must reflect the country's values and traditions. These and other restrictions are rooted in the mentality and cultural identity of Kazakhs and must be taken into account when planning an advertising campaign.

Outdoor Advertising Trends in Kazakhstan

Among the categories leading outdoor promotions in Kazakhstan, four sectors consistently dominate: food, medicine, non-alcoholic beverages, gambling, and betting. These products are always in demand by a broad audience, and the industry provides brands in these areas with extensive resources for promotion.

E-service, grocery, finance, real estate, retail, tech, e-commerce, and catering are the top advertising topics too.

Despite the rapid growth of the domestic economy, 80% of advertisers operating in the outdoor market in Kazakhstan are international companies that are interested in expanding their reach and entering a new and promising market.
 

In the first half of 2024, the most popular outdoor advertising structures in Almaty were the City board/Back lit, the Bus shelter, and the Senior. Approximately 40% of the outdoor advertising budget is allocated to digital formats. Electronic screens, LED panels, and other interactive placements allow for flexible content adaptation and increased advertising effectiveness due to the dynamic nature of the image. They also expand advertisers' opportunities, allowing several companies to place ads in high-traffic areas at once.

Top DOOH Almaty Locations

RMAA has a long-standing presence in the Russian and CIS markets. We can confidently say that many advertisers are now interested in expanding beyond their region. Promotion in other cities or even countries is gaining popularity. Our recent global DOOH campaign, Visit Saudi, reached three countries simultaneously. We covered Russia (Moscow, St. Petersburg), Uzbekistan (Tashkent), and Kazakhstan (Almaty). 

We have compiled the top locations for outdoor advertising in Almaty based on our experience.

ADK Shopping Centre, Satpayev - Brusilovsky Street

This is a banner in a high-traffic location, guaranteed to attract a constant flow of cars and pedestrians. The shopping center's proximity makes it ideal for advertisers seeking to reach family audiences and visitors with different interests.

Visit Saudi DOOH campaign in Kazakhstan by RMAA, 2024

Bayzak Business Centre, Abaya Street - Bayzakova Street

This place also features a high volume of traffic and is an important part of the business infrastructure. Advertising near this business center will allow companies to effectively communicate their messages to an audience with incomes above the national average. Additionally, there are museums, hotels, and a city circus nearby.

Visit Saudi DOOH campaign in Kazakhstan by RMAA, 2024

Holiday Inn Hotel, Seifullin-Satpaeva Street

This is a prime location with a plethora of office and retail buildings in the vicinity. It is also a tourist spot, with several hotels nearby, making it an ideal place for brands targeting both locals and visitors.

Visit Saudi DOOH campaign in Kazakhstan by RMAA, 2024

Jusan Bank, Nazarbayeva - Al-Farabi Street

This is an area with a high density of automobile traffic. These are two enormous vertical screens, eight stories high, on a commercial and office building that hundreds of city residents pass by every day.

3D LED displays

The popularity of 3D screens around the world has undoubtedly affected the outdoor advertising market in Kazakhstan. These are two large angled LED screens positioned at busy intersections in the city center.

Two 3D screens are mounted on buildings in Almaty. One is located on Abaya-Baitursynova Street. 

The other is the facade of the Moskva Metropolitan Shopping Center on Abaya-Altynsarin Street. The location is ideal, situated in a high-traffic area with easy access to popular shopping spots and promenades.

Another 3D screen is located right next to the Planet of Electronics store on Tole Bi - Auezov Street. It is a detached LED screen in the shape of an elongated cube. The dynamic image occupies three sides of the structure. This place is perfect for advertising goods and services aimed at the general consumer, given its proximity to stores and entertainment venues.

DOOH Media Placement Selection

Choosing the right location depends on the target audience and the goals of the advertising campaign. Brands targeting young people and families should look for areas near shopping centers or educational institutions. For companies targeting a business audience, zones with office buildings, business centers, and expensive hotels are the best choice.

Determine in advance whether you will use a static banner or a digital screen. Static banners are the cheaper option, even if they're located in high-traffic areas. They're ideal for long-term campaigns with a fixed offer. They are also good for advertisers looking to establish a consistent presence in a specific area.

Digital screens are appealing due to their vivid imagery, brightness, and the ability to change content and update messages as needed, depending on the time of day, day of the week, or season. Additionally, motion in dynamic images often captures more attention. Such campaigns are effective for both short-term promotions that require immediate exposure and long-term advertising efforts that need to remain visible to urban audiences over time. Furthermore, some digital screens can analyze traffic and count visual contacts, providing data that can help optimize advertising expenses in the future.

Our experts can help you with outdoor advertising in Almaty. If you have not yet decided on your ads or have already planned specific ones and are looking for experienced contractors, we can assist you. We work with major sales houses in all CIS countries and Russia. This allows us to provide our clients with the most suitable placements in a short time and at favorable prices. To contact the RMAA manager, complete the application form in the contacts section.

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