Skip to main content

Digital Marketing Agency in Kazakhstan

RMAA delivers full-service digital marketing solutions tailored for the online space in Kazakhstan, reaching audiences in the country’s major cities such as Almaty, Astana, Shymkent, and beyond, as well as in other CIS countries

Contact our team

Paid Search

Paid Social

Programmatic Ads

Social Media Marketing

Influencer Marketing

SEO and Content Marketing

The Digital Ecosystem of Kazakhstan

Kazakh's digital ecosystem is led by global platforms like Instagram, TikTok, and YouTube, while Russian services such as VK and Odnoklassniki maintain steady popularity. Telegram has become a significant platform for communication and news consumption, and Yandex continues to grow due to its user-friendly services, competing with Google across various segments.

Wondering which platform fits your business?
Talk to our team
Kazakh’s Digital Ecosystem

Discover the leading digital platforms driving Kazakh’s online space. A mix of global, Russian, and local services shapes user behavior, with strong engagement across social media, search, and messaging platforms. 

Created by RMAA

Advertiser's side
Advertiser's side m
User's side
User's side m
Wondering which platform fits your business?
Talk to our team

Industries We Work With

Consumer Electronics
Automobile Industry
Manufacturing
FMCG
Mobile apps

Our Work

Finnvit
SEO, PPC, and Targeted Remarketing Mix Driving Finnvit's Growth in Russian Pharma
Read more
Thailand
Thailand attracts CIS tourists through strategic media campaigns across Kazakhstan, Uzbekistan, and Belarus
Read more
Jazeera Airlines
Jazeera Airlines boosts engagement across CIS with smart programmatic ad campaign
Read more
GAC Motor
Automobile Industry
Kazakhstan’s Top News Media Platform Showcases GAC Motor Test Drive
Read more
GAC Motor
Automobile Industry
GAC Motor Rolls into Kazakhstan!
Read more

We work closely with brands and companies while also collaborating with advertising and media agencies.

We Serve as a Regional Partner in Areas Where Russian is One of the Primary Languages

Eastern Europe
Caucasus Region 
Central Asia

Russia
Russia
Belarus
Belarus
Moldova
Moldova

Armenia
Armenia
Georgia
Georgia
Azerbaijan
Azerbaijan

Kazakhstan
Kazakhstan
Turkmenistan
Turkmenistan
Uzbekistan
Uzbekistan
Kyrgyzstan
Kyrgyzstan
Tajikistan
Tajikistan
Mongolia
Mongolia

FAQ: Digital Marketing in Kazakhstan

Digitalization is growing rapidly, with 40% of outdoor advertising budgets allocated to digital formats (mainly in Almaty). The country is also seeing a strong shift toward mobile, with 62% of the audience exclusively accessing media via mobile devices.

Outdoor advertising inflation is projected to increase significantly to 15%. This rise is driven by higher taxes and the growth of digital outdoor formats, which are more expensive than traditional billboards.

The key drivers include the influence of exchange rates and an increase in the number of advertisers bidding at auctions, which affects pricing. Digital inventory, often priced in foreign currency, also contributes to rising costs.

Media inflation is expected to increase overall, with significant growth in digital and TV advertising. Digital advertising is projected to grow to 23%. TV inflation will rise to 20%. Outdoor advertising is also seeing substantial growth, while radio and press inflation remains relatively moderate.

There is a significant shift toward non-linear TV content. The growth in smart TV users is 26%, and 79% of respondents watch TV programs via the internet.

The daily reach of online TV is 38%, while linear TV is 36%, showing the increasing importance of digital platforms.

In Kazakhstan, performance advertising now surpasses branding, with programmatic advertising becoming the most popular ad format, reflecting a data-driven approach in the market.

57% of people trust domestic (Kazakhstani) media, with 9 out of 10 opinion leaders supporting local content. Local media advertising has grown by 171%.

Around 100% of the population in Kazakhstan is covered by digital TV.

Online radio listening in Kazakhstan has grown by 13%.

There is a strong interest in entertainment content, particularly films and series, with 67% of people expressing interest in such content in 2023, up from 55% in 2021.

Kazakhstan has seen a 1.5x growth in paid subscription users, especially for streaming services such as films and series. This indicates a shift towards paid digital content consumption.

Sports betting and games are among the Top 10 categories in Kazakhstan, indicating a growing interest in mobile entertainment. Furthermore, there has been a 1.5x increase in paid subscription users, especially for streaming platforms offering films and series.

Approximately 19.2 million individuals in Kazakhstan use the internet, making up 92.9% of the population. This indicates strong digital penetration in the country.

Approximately two-thirds of Kazakhstan's internet audience are "mobile only", highlighting the dominance of mobile devices in accessing online content. This trend emphasizes the importance of mobile-first strategies for advertisers targeting this audience.

The number of internet users has increased by 1.9%, representing an addition of 113,000 users.

Kazakhstan has 100% digital penetration, with 92% of the population using social media platforms, providing advertisers with a broad reach across various digital platforms.

Kazakhstan has the cheapest and fastest internet among Central Asian countries, offering a strong digital infrastructure for both users and advertisers.

Kazakh internet users have increased their daily time spent online to 218 minutes, reflecting higher engagement with digital platforms.

96% of adults in Kazakhstan use the internet every day, showing a high level of daily engagement, while 8% use it on a monthly basis.

The average age of internet users in Kazakhstan is now 40 years, indicating a more mature audience engaging with digital content.

Mobile internet access is the most common, with 97% penetration, showing a sharp increase compared to other devices like PC, laptop, and tablet. This indicates that mobile phones are now the primary device for browsing the internet.

Kazakhstan has 26.6 million cellular mobile connections, which is 128% of the total population. This shows that many individuals use more than one mobile connection.

90.6% of Kazakhstan's population owns a mobile phone, indicating widespread access to mobile communication technology.

There is a significant increase in the mobile internet sector. Additionally, 60% of users engage with in-app purchases, reflecting growing mobile app activity.

Approximately 50% of time spent online in Kazakhstan is on mobile devices, underscoring the growing trend of mobile-first internet usage.

62% of internet users in Kazakhstan access the internet only through mobile devices, reflecting a significant trend toward mobile-first internet usage.

The use of desktops for internet access has decreased to 36% in 2023, while 62% of users now access the internet through both mobile and desktop devices.

The use of smart TVs for internet access has grown significantly, with 26% of Kazakh internet users relying on smart TVs.

Tablet usage for internet access has remained stable at 9% of users.

Yes, online shopping has grown significantly, reaching 44% of internet users.

The most popular online services in Kazakhstan are Social Networks (96%), Information Search (86%) and Movies (69%). These activities dominate the digital landscape.

Messengers are now used by 58% of internet users, reflecting a growing engagement with instant communication platforms.

Kazakhstan has a 13% share of e-commerce, with a projected growth of more than 80% in the e-commerce sector (products and services).

The least used services include Blogs and Online Dating, both at 9% of internet users.

E-services is expected to see the highest growth, with a 30% increase, followed by Tech/Electronics with a 31% rise. Finance and Medicine also show strong growth, with 27% and 20% increases respectively.

The two largest digital advertising sales houses in Kazakhstan are TVM Digital and VI Digital, both offering advertising on major platforms such as TVM Video, Kaspi, and Gismeteo.

Other major platforms in Kazakhstan include TikTok, Spotify, Twitter, LG Smart TV, and Google Ads, alongside Yandex services like Yandex Direct, Yandex PC, and Yandex Go.

Most international web resources in Kazakhstan do not have official local representatives, so advertising is purchased either directly or via regional resellers.

Digital advertising in Kazakhstan has grown nearly threefold.

The rapid growth of Programmatic advertising has propelled Performance to surpass Branding in digital media. OLV, previously the dominant format, is now less popular, with Social Networks becoming a key player in digital campaigns.

OLV's share of the digital advertising market in Kazakhstan has decreased significantly to 26%, as it has been surpassed by the rise of Performance-based formats like Programmatic.

Performance advertising is expected to continue growing, making up 55% of the total digital media budget, an increase from 44%. This growth is mainly driven by the expansion of Programmatic advertising.

Social Networks are forecasted to represent 32% of Kazakhstan's digital advertising budget, reflecting their growing importance in advertising strategies.

Branding's share of the total advertising budget in Kazakhstan is expected to fall to 45%. This decline is due to the rise of Performance-based advertising formats.

VI Digital has started advertising for Sports in Chempionat and has expanded its partnerships with Kaspi and Bidease to offer more diverse advertising opportunities.

The Games/Betting category continues to lead, with a projected 23% growth.

The E-service category is the fastest-growing, with an anticipated 43% growth, driven by increased demand for digital services and platforms.

The Products category, including food and personal care, is expected to grow by 10%, reflecting a steady demand in essential consumer goods.

1XBET became the leader, with a 49% increase in its advertising budget, surpassing Kaspi bank.

Yandex has experienced significant growth of 105%, moving to the second position in the top 20 advertisers, showing increasing dominance in digital advertising.

Kaspi bank saw an 18% growth, maintaining its position as a strong player despite losing the top spot to 1XBET.

Kazakhstan has 15.7 million social media user identities. This refers to the total number of accounts, which may not represent unique individuals as some people have multiple accounts.

75.7% of Kazakhstan's total population are social media user identities, highlighting the widespread use of social media in the country.

81.5% of internet users in Kazakhstan are social media user identities, indicating a high level of social media penetration among internet users.

There are 115.1% social media user identities among the adult population (18+), suggesting that, on average, adults have more than one social media account.

Social media user identities in Kazakhstan have increased by +4.4%, with 657 thousand new user identities added compared to the previous quarter.

There has been an 11.2% increase in social media user identities in Kazakhstan, with an additional 1.6 million new users over the past year.

44.2% of Kazakhstan's social media user identities are female, while 55.8% are male, indicating a slightly higher share of male users.

The number of social media users in Kazakhstan has increased by 2.5 times to 92%.

Social media users in Kazakhstan spend an average of 104 minutes per day on social media, showing a 2% increase.

40% of social media users are in the 18-34 age group. 36% are aged 35-54. 17% of users are between 15-17 years old, and 8% are aged 55+.

The vast majority of social media users in Kazakhstan access platforms daily (96%). Only 12% use it monthly, and 3% use it weekly.
Note:

We're updating our website's design step by step, so some pages may look different. Thank you for your understanding.

Got it