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Traditional Advertising Agency in Russia — OOH, TV, Radio & Print

RMAA plans and buys culturally tailored traditional advertising across Russia — TV, radio, print, and OOH. Our direct relationships with national TV networks, radio stations, leading media groups, and OOH owners secure priority inventory, negotiated rates, and reliable placements for your campaigns

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Leading companies trust us

Jazeera airlines
Flydubai
varta logo
GAC Motor
Visit Saudi

Our Media Buying Services

Russian Media Market Overview

The Russian media market is led by TV and digital as primary brand-building channels, with online advertising showing significant growth*. Radio and press are gaining momentum, while OOH embraces total digital upgrades. E-commerce expansion drives new ways of paid personalized ads.

* We update the ranking on our website once a year. However, upon request, our team can provide you with the latest rankings to help you plan your advertising campaign effectively.

TV channels (Average Daily Reach, %)

*The ranking was last updated in August 2025

Fifth Channel
11
%
Domashny
8
%
Others
1
%
Karusel (Carousel)
7
%
NTV
16
%
TV Center
10
%
REN TV
15
%
Rossiya 1
21
%
Channel One (Russia)
18
%
TNT
9
%
Measured Thematic TV
29
%
Request Latest Rankings
Download the Latest Media Market Overview
Download Latest Media Market Overview
Media Market Overview

Why 200+ Businesses Across the World Rely on RMAA?

We offer
We offer

Cultural Understanding

Bridge the Cultural Gap
Bridge the Cultural
Gap
Bridge the Cultural Gap

Let us be your guide to navigating the complexities of the Russian and CIS market.

Resonant Brand Experiences
Resonant Brand
Experiences
Ad Compliance Simplified

We create campaigns that genuinely connect with Russian and CIS consumers on a cultural level

We offer

Media Landscape Expertise

Deep Regional Industry Knowledge
Deep Regional Industry
Knowledge
flag

We understand the media landscape inside and out, ensuring your media campaigns reach the right audiences.

Extensive Network Access
Extensive
Network Access
network

With strong connections to numerous media owners, we navigate the market effectively, solving challenges and securing the best opportunities for your brand.

We offer

Seamless Financial Connectivity to Russia

Effortless Cross‑Border  Payments
Effortless Cross‑Border 
Payments
Effortless Cross‑Border Payments

Enjoy hassle-free transactions across borders.

Finance Simplified
Finance
Simplified
Finance Simplified

We'll handle the financial complexities 
in the current political-economic reality.

We offer

Support on legal and compliance

Ad Compliance Simplified
Ad Compliance
Simplified
Ad Compliance Simplified

Let us navigate the complex world of ad regulations, ensuring your campaigns are always compliant.

Ad Tech Simplified
Ad Tech
Simplified
Ad Tech Simplified

We handle the technicalities, so you can focus on creating impactful ads

We offer

Speed and Efficiency

Team Efficiency
Team
Efficiency
Team Efficiency

Our team works with exceptional 
efficiency, ensuring client tasks are handled swiftly, keeping your projects on track and meeting every deadline.

Time-Sensitive Expertise
Time-Sensitive
Expertise
Time-Sensitive Expertise

In marketing, deadlines are constant, and urgency is key. Our agile approach delivers faster results, keeping you ahead in a fast-paced environment.

We offer

Full-Service Capabilities

Accelerate Your Growth
Accelerate
Your Growth
Accelerate Your Growth

Our integrated approach drives  faster and more impactful results.

End-to-End Marketing Solutions
End-to-End
Marketing Solutions
End-to-End Marketing Solutions

From strategy to execution, we handle it all, leveraging our market expertise to save you time, money, and resources.

We Serve as a Regional Partner in Areas Where Russian is One of the Primary Languages

Russia
Russia
Belarus
Belarus
Moldova
Moldova

Armenia
Armenia
Georgia
Georgia
Azerbaijan
Azerbaijan

Kazakhstan
Kazakhstan
Turkmenistan
Turkmenistan
Uzbekistan
Uzbekistan
Kyrgyzstan
Kyrgyzstan
Tajikistan
Tajikistan
Mongolia
Mongolia

Industries We Work With

Consumer Electronics
Automobile Industry
Manufacturing
FMCG
Mobile apps

Our Work

Flydubai's OOH Campaign
Flydubai's OOH Campaign Across Russia to Boost Brand Awareness
Read More
Blackview DOOH Campaign in Moscow
Consumer Electronics
Blackview DOOH Campaign in Moscow
Read More
Genshin Impact x Dodo Pizza
Genshin Impact x Dodo Pizza
Read More

We Work Closely with Brands and Companies While Also Collaborating with Advertising and Media Agencies

What Our Clients Say

Gregory Wintgens
Gregory Wintgens
Head of Marketing & PR bei EGOSOFT
Working with Vadim and his team on an advertising campaign (focus: Russian-speaking YouTubers) for our PC space simulation game "X4: Foundations" was professional, responsive, and targeted. No fairy tales, but facts and realistic implementations. I am satisfied with the results of the campaign and the probability that we will work with RMAA again in the future is high.
https://www.linkedin.com/in/gregorywintgens/
Thyge Backen
Thyge Backen
Media Marketing Manager Bigpoint GmbH
RMAA Group has been a greatly partner for our campaign. Our collaboration with RMAA Group has allowed us to enter new territories and collect a lot of valuable intelligence on new marketing channels and attracting new audiences. RMAA Group`s team has been a greatly partner for our campaign and we look forward to working with them again.
https://www.linkedin.com/in/thygebacken/?originalSubdomain=de
Joanna Peng
Brand Manager of OMODA & JAECOO Uzbekistan
RMAA’s work attitude is very proactive. They provide regular updates on progress and are very responsible regarding KPIs. hope to work together one more time.
https://www.facebook.com/profile.php?id=100069676595362
Anait Martirosyan
Anait Martirosyan
D&B Properties Associate Director
The people who were most interested in buying property were those who came after seeing our advertising. On average, each manager had 3-4 such “hot” clients ready to buy in the near future. I personally completed a transaction on the first day of the event with a client from Yandex. We are very pleased with the results and see great potential in your work.
https://www.linkedin.com/in/anaitam/?originalSubdomain=ae
Anna Härkönen
Anna Härkönen
Visitkarelia Destination Project Coordinator
VisitKarelia's winter marketing campaign for the Russian market won bronze and silver in the competition of marketing agencies in Russia! Thank you for implementing RMAA - Marketing Agency! In the marketing campaign, we had the opportunity to implement new, bold approaches to increase awareness of the region.
https://www.linkedin.com/in/anna-härkönen-a27aa510a/
Karen Caulfield
Karen Caulfield
Merkle Global Data Solutions Leader
I have had the pleasure of partnering with RMAA agency on a number of occasions over the past decade. RMAA team has deep expertise and is an excellent partner when it comes to navigating the Russian digital marketing landscape. A true professionals and always a joy to work with - I look forward to more opportunities to collaborate with them.
https://www.linkedin.com/in/caulfieldkaren/
Chandos Quill
Chandos Quill
VP, Global Data and Strategic Alliances, Acxiom Corporation
RMAA Agency has been a strong partner for over five years. Their expertise on the Russia market has been invaluable to us and our clients. In addition, RMAA team is flexible, creative and client focused which has been important for us as we've grown and evolved our global business.
https://www.linkedin.com/in/chandosquill/
Maciek Mikołajczak
Maciek Mikołajczak
Board Member of Peater
It was a pure pleasure to work with RMAA from the very beginning because they were always specific and precise, without any double talk. I felt that I was properly taken care of in terms of information and communication. I would like to thank Valeria (auth. Valeria Boikova, Project Leader of RMAA) because she was a 'policewoman' of that process and helped with all the calls and everything - that was really a pleasure.
https://www.linkedin.com/in/maciek-mikolajczak-2159aa65/
Ms. Bashi Fernando
Area Manager, Dilmah Ceylon Tea Company PLC Colombo
Appreciate the creativity and professional client servicing of RMAA Agency.
https://www.facebook.com/raweewan.june
Raweewan Sangchan
Raweewan Sangchan
Chief of the Tourism Authority of Thailand
Working with the RMAA team, we value their flexibility and ability to accept our objections. The RMAA Agency's team is very good, we recommend them.
https://www.linkedin.com/in/raweewan-sangchan-8b8134138/

The Latest Insights on Emerging Trends and Innovations

FAQ: Traditional Advertising in Russia

Traditional advertising includes all forms of advertising used before the emergence of digital media, including outdoor advertising, radio, television, and print publications. The main types of traditional advertising are outdoor advertising (billboards, city formats), advertising in the subway, on radio, on television, and in print publications.

Traditional advertising has a physical presence in space and affects a wide audience through mass channels like TV and radio, in contrast to digital advertising, which is focused on personalized impact via the internet.

Traditional advertising covers a wide audience, including people who do not actively use the internet and those who prefer more traditional communication channels.

The main advantages, apart from broad reach, include impact on the audience in specific geographical areas and high contact frequency, which helps improve brand recognition.

Outdoor advertising includes billboards, banners, and screens placed on streets, in public places, and along transportation routes.

The most effective types are large digital screens (DOOH), as well as traditional billboards and large outdoor ads on central streets and highways.

Transport advertising effectively reaches an audience that regularly uses public transport and spends a long time on the move, ensuring a high level of engagement.

Radio advertising remains one of the most effective ways for brands wishing to reach a large audience with high-frequency contact.

Traditional advertising is often used to build trust and brand image, as placement on mass media channels is perceived as a sign of reliability and seriousness.

Billboards are large advertising structures placed along roads or in high-traffic areas, providing maximum visibility and reach.

The most popular formats are standard billboards (6x3 m), supersites, city formats, as well as advertising pillars and panels at bus stops.

Media facades are large digital screens integrated into building facades, allowing dynamic advertising in city centers.

In the subway, both static panels and posters, as well as digital screens and interactive kiosks, are used to display dynamic advertising.

Billboards are placed along high-traffic roads, in central streets, near shopping centers, and in areas with large foot and vehicle traffic.

These are digital or static advertising materials placed inside vehicles such as buses, trains, and the subway to reach passengers during their journey.

Advertising in such places is effective because it targets an audience that is already inclined to make purchases or business decisions.

Limitations can concern placement locations (e.g., historical zones), technical specifications (screen brightness), and content (explicit or shocking images are prohibited).

City formats and advertising panels at bus stops are often used for local campaigns as they are located in high-traffic areas and ensure regular repeated interaction with the audience.

During holidays or tourist seasons, the cost of placing outdoor ads may increase, and demand for advertising space in popular areas also rises.

The effectiveness of traditional advertising is measured through reach, frequency of contact (OTS), time of contact, and audience response.

Outdoor advertising has a high ROI due to its large reach, long audience interaction time, and less competition for ad space. ROI from traditional advertising is assessed through increased brand recognition, increased store traffic, higher sales, or improved company image.

Digital formats like DOOH allow for real-time content adaptation and targeting based on the time of day, improving audience engagement.

Content updates depend on the advertising format, but in digital formats, ads can be changed daily or several times a day.

OTS is the number of people who could have seen the advertisement, which is a key metric for measuring the reach and effectiveness of an advertising campaign.

The minimum time for effective billboard perception is 5-7 seconds for a transport audience and 10-15 seconds for street audiences.

Interactive elements like QR codes or mobile activities can increase audience engagement and boost the response rate to the ads.

To stay relevant, traditional advertising, especially in digital formats, should be updated considering seasonal changes, trends, and audience needs.

Radio and TV provide high-frequency exposure to the audience, which enhances brand recall and effectively impacts emotions.

The primary legislative act is Federal Law No. 38-FZ "On Advertising," which sets the requirements for outdoor advertising, including placement, content, and formats.

Advertising must comply with the internal rules of the buildings, safety regulations (e.g., fire safety), and consider the audience visiting these places.

FAS regulates compliance with advertising norms, checks the content of ads, and can impose fines for rule violations.

Advertising placement in historical zones is regulated by strict requirements, including the need to obtain permits from cultural heritage protection authorities.

Violations can lead to administrative fines, cancellation of advertising campaigns, or the demolition of illegal advertising structures.

Digital advertising is regulated by the same laws as traditional formats, but with additional requirements regarding brightness, content rotation frequency, and audience interaction.

You need to obtain a permit from local authorities, comply with safety requirements, and meet the technical specifications for advertising structures.

Each region can impose additional restrictions on advertising placement, including design, brightness, and screen operating hours.

Advertising on transport must comply with legislation prohibiting ads for alcohol, tobacco, and other banned products.

Digitalization allows for the integration of dynamic formats, time and location targeting, and real-time campaign optimization. Digital outdoor advertising enables brands to use movement and audience data for more accurate and personalized messaging.

The use of media facades, interactive displays, and an increase in digital outdoor advertising (DOOH) are expected to grow. Traditional advertising will continue to evolve by integrating with digital formats, enhancing audience interaction and increasing message personalization.

Technologies like programmatic ad buying, improved analytics, and audience targeting are significantly increasing the effectiveness of TV and radio advertising. Interactive ads, mobile app integrations, and viewer engagement with advertising will be key elements of future campaigns.

In the future, transit advertising will increasingly incorporate digital screens with dynamic content switching based on time of day or route. Metro ads are becoming more interactive, with digital screens, QR codes, and even virtual reality to engage the audience more deeply.

The share of digital advertising is expected to grow, including interactive panels and screens that allow brands to quickly adapt to changing conditions and audience needs.
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