For me, as a media marketing manager from Germany, the features of the German media market are well known. But when I faced a task to run a media campaign in several European countries, including Russia, I encountered a number of problems: who sells advertising in Russia, is it possible to buy a minute or GRP, how to determine the objectivity of prices? I am grateful to Vadim Tylik for so short, but at the same time a complete description of mechanism of the Russian media market. This White Papers - not a theoretical statement, it’s a guideline written by professional Russian media buyer for professional international media buyers'.
Are you a professional media buyer?
Do you work with the Russian market?
Is your task is to conduct a large-scale advertising campaign?
How do you determine the right price for media purchases in Russia?