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Destination Marketing & Advertising Solutions in Russia and CIS

We provide solutions for hotels, airlines, DMO, and national tourism boards targeting Russian and CIS travelers. With deep local expertise, our services include cross-border marketing, digital advertising, and media buying, ensuring your brand gains visibility and attracts the right audience. We deliver results-driven campaigns to boost engagement and brand recognition

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Our Services

Research & Strategy

Research & Strategy
3
Competitor Benchmarking
3
Go-to-Market & Media Strategy
Market Landscape & Sizing
Market Landscape & Sizing
Audience Insights & Segmentation
Audience Insights & Segmentation

Traditional Ads

/traditional-ads
Traditional Ads
4
Media Press Advertising
1
OOH & DOOH
2
Radio Advertising
3
TV Advertising

Digital Marketing

/digital-marketing
Digital Marketing
1
Influencer Marketing
3
Paid Search and Social
4
Programmatic Ads
5
SEO and Content Marketing
2
Social Media Marketing

Russian Outbound Travel Market in Numbers

The Data is Up-to-Date for 2025
People Live in Russia

146.6 M

Russians Left Abroad

48 M

Russia Held in World Tourism

8 th

Russians Spent for One Trip Per Person

1676 $

Of Russian Tourists Stayed in Hotels

81 %

Of Russians Travel Independently

34 %

Key Features of the Russian-Speaking Tourism Market

Key Features of the Russian-Speaking Tourism Market

411

Top Сountries by Residents’ Spending on International Travel in 2024

USD Billions
Australia
45.6
Canada
43.3
China
250.6
France
59.8
Germany
120.3
India
35
Italy
35.7
Russia
38.9
United Kingdom
119.2
USA
177.8
1
412

Top 10 countries visited by outbound Russian tourists in H1 2025

Number of Trips
China
1,041,171
Egypt
937,044
Indonesia
117,021
Maldives
126,780
South Korea
110,073
Sri Lanka
112,312
Thailand
1,034,759
Turkey
2,609,609
Vietnam
259,849
UEA
1,144,338
2
413

Russian Tourist Visits Growth: H1 2025 Compared to H1 2024

(%)
India
5.1%
Japan
103.7%
Jordan
65.0%
Kuwait
47.9%
Malaysia
10.0%
Morocco
65.8%
North Korea
52.0%
Saudi Arabia
25.3%
Tunisia
364.0%
3

Why 200+ Businesses Across the World Rely on RMAA?

We offer

We offer

Execution & Transparency

Direct Contracts, No
Middlemen
Direct Contracts

We work directly with media owners — faster launches, no intermediaries, and no extra markups.

Same-Day
Photo Proof
Same-Day Photo Proof

Receive professional photo proof within 24 hours after launch.

We offer

Accountable Media Buying

3rd Party Verified
Placements
3rd Party Verified Placements

Every placement is independently verified via 3rd party and proprietary tracking tools.

Competitive Rates
at Scale
Competitive Rates at Scale

Our buying power secures the best prices for any format, with no compromise on quality.

We offer

Seamless Financial Connectivity to Russia

Effortless Cross-Border
Payments
Effortless Cross-Border Payments

Enjoy smooth, hassle-free transactions—even in complex financial environments.

Finance
Simplified
Finance Simplified

We manage all payment logistics in today’s political and economic landscape.

We offer

Insights & Client Service

Message that
Resonates
Message that Resonates

Tailored OOH messaging rooted in local insights and cultural context to boost campaign relevance.

Responsive English-
Speaking Team
Responsive English-Speaking Team

Our team stays connected across time zones and markets—always ready to support your needs.

We offer

Legal & Compliance Support

OOH Compliance
Simplified
OOH Compliance Simplified

We handle permits and navigate local OOH regulations, ensuring every placement is fully compliant.

OOH Tech & Logistics
Simplified
OOH Tech & Logistics Simplified

We manage specs, formats, production, and approvals—so your ads go live without friction.

We offer

Pan-Regional Coverage

12 Countries,
1 Partner
12 Countries, 1 Partner

Run OOH campaigns across the CIS — from the Caucasus to Central Asia and Eastern Europe — with a single brief and one dedicated team.

All Formats,
All Inventory
All Formats, All Inventory

Full access to billboards, DOOH, transit, airports, and indoor media across every market.

We Work Closely with Brands and Companies While Also Collaborating with Advertising and Media Agencies

What Our Clients Say

Gregory Wintgens
Gregory Wintgens
Head of Marketing & PR bei EGOSOFT
Working with Vadim and his team on an advertising campaign (focus: Russian-speaking YouTubers) for our PC space simulation game "X4: Foundations" was professional, responsive, and targeted. No fairy tales, but facts and realistic implementations. I am satisfied with the results of the campaign and the probability that we will work with RMAA again in the future is high.
https://www.linkedin.com/in/gregorywintgens/
Thyge Backen
Thyge Backen
Media Marketing Manager Bigpoint GmbH
RMAA Group has been a greatly partner for our campaign. Our collaboration with RMAA Group has allowed us to enter new territories and collect a lot of valuable intelligence on new marketing channels and attracting new audiences. RMAA Group`s team has been a greatly partner for our campaign and we look forward to working with them again.
https://www.linkedin.com/in/thygebacken/?originalSubdomain=de
Joanna Peng
Brand Manager of OMODA & JAECOO Uzbekistan
RMAA’s work attitude is very proactive. They provide regular updates on progress and are very responsible regarding KPIs. hope to work together one more time.
https://www.facebook.com/profile.php?id=100069676595362
Anait Martirosyan
Anait Martirosyan
D&B Properties Associate Director
The people who were most interested in buying property were those who came after seeing our advertising. On average, each manager had 3-4 such “hot” clients ready to buy in the near future. I personally completed a transaction on the first day of the event with a client from Yandex. We are very pleased with the results and see great potential in your work.
https://www.linkedin.com/in/anaitam/?originalSubdomain=ae
Anna Härkönen
Anna Härkönen
Visitkarelia Destination Project Coordinator
VisitKarelia's winter marketing campaign for the Russian market won bronze and silver in the competition of marketing agencies in Russia! Thank you for implementing RMAA - Marketing Agency! In the marketing campaign, we had the opportunity to implement new, bold approaches to increase awareness of the region.
https://www.linkedin.com/in/anna-härkönen-a27aa510a/
Karen Caulfield
Karen Caulfield
Merkle Global Data Solutions Leader
I have had the pleasure of partnering with RMAA agency on a number of occasions over the past decade. RMAA team has deep expertise and is an excellent partner when it comes to navigating the Russian digital marketing landscape. A true professionals and always a joy to work with - I look forward to more opportunities to collaborate with them.
https://www.linkedin.com/in/caulfieldkaren/
Chandos Quill
Chandos Quill
VP, Global Data and Strategic Alliances, Acxiom Corporation
RMAA Agency has been a strong partner for over five years. Their expertise on the Russia market has been invaluable to us and our clients. In addition, RMAA team is flexible, creative and client focused which has been important for us as we've grown and evolved our global business.
https://www.linkedin.com/in/chandosquill/
Maciek Mikołajczak
Maciek Mikołajczak
Board Member of Peater
It was a pure pleasure to work with RMAA from the very beginning because they were always specific and precise, without any double talk. I felt that I was properly taken care of in terms of information and communication. I would like to thank Valeria (auth. Valeria Boikova, Project Leader of RMAA) because she was a 'policewoman' of that process and helped with all the calls and everything - that was really a pleasure.
https://www.linkedin.com/in/maciek-mikolajczak-2159aa65/
Ms. Bashi Fernando
Area Manager, Dilmah Ceylon Tea Company PLC Colombo
Appreciate the creativity and professional client servicing of RMAA Agency.
https://www.facebook.com/raweewan.june
Raweewan Sangchan
Raweewan Sangchan
Chief of the Tourism Authority of Thailand
Working with the RMAA team, we value their flexibility and ability to accept our objections. The RMAA Agency's team is very good, we recommend them.
https://www.linkedin.com/in/raweewan-sangchan-8b8134138/

FAQ: Travel Industry

Russians made over 27.3 million trips abroad. The majority of these trips were for leisure and visiting relatives.

Turkey, the UAE, China, Thailand, Egypt, and Abkhazia are the leading countries in terms of visits by Russian tourists.

Russians are increasingly heading to countries in Asia and the Middle East, such as Vietnam, Indonesia, and China, while traditional destinations like Turkey and Egypt remain popular. The growth of popularity in Asian and Middle Eastern destinations will continue, especially after the introduction of a visa-free regime with China and improved visa conditions with several other countries.

Organized tours accounted for 36% of all outbound trips, reflecting an increased interest in packaged travel offerings.

Tourists are increasingly focused on visa-free destinations and countries with simplified visa regimes, such as Turkey, the UAE, and China, as well as the availability of direct flights and convenient routes.

Expenditures on overseas tourism amount to approximately $38.9 billion, confirming that despite restrictions, Russian tourism remains one of the largest markets in the world.

Rising prices for flights and hotels increase the cost of tours, but Russians continue to travel, although they often save on accommodation and transport.

Outbound tourism has increased by 2.2 times but remains below pre-pandemic levels.

After political conflicts and sanctions, the visa process for Russians has become more complicated, especially for EU countries, leading to a decrease in the number of Schengen visas issued.

Visa-free destinations for Russians include Turkey, Kazakhstan, the UAE, and China, with the recent introduction of a visa-free regime for up to 30 days in China.

Schengen visas have become more difficult to obtain, making travel to Europe challenging. 90% of Russians consider the visa application process more complicated than before.

Visa conditions for Russians have been simplified in China, Japan, and Vietnam, and discussions are underway to lift visa requirements with Myanmar, Jordan, and Bahrain.

Sanctions have limited the number of countries accepting Russian cards and increased the complexity and cost of travel.

Many European countries have tightened visa policies and restricted direct flights, making travel to Europe more difficult.

To facilitate travel, Russians actively seek alternatives to visa-required countries, using visa-free destinations and simplified visa schemes. Tourists often use alternative routes via hubs in Turkey, the UAE, and also combine trips through neighboring countries like Kazakhstan or Turkey.

Visa-free destinations and simplified visa rules are key factors for the growth of outbound tourism, providing Russians with more travel options.

28% of Russians still use the services of tour operators, especially when organizing complex itineraries and during peak seasons.

60% of Russians book tours online through major aggregators or directly with tour operators, reflecting the growing popularity of online tourism.

41% of active tourists purchase tickets and hotels through online aggregators, while 39% prefer to book directly with airlines and hotels.

Popular platforms for booking include "Yandex.Travel," "Ostrovok," "Bronevik," and international platforms like Expedia. After the pandemic, Russian tourists actively use online aggregators, mobile apps, and messengers for booking tours, preferring the convenience and simplicity of such services.

Digitalization allows Russians to plan trips more easily and quickly, using online services for booking, payment, and support. Over 60% of all tours are sold online, confirming the growth of digital channels for planning trips.

Hybrid models, combining digital channels with personalized service, support interest in traditional tour operators' services, especially for family tours. Hybrid booking models, where users combine online purchases with tour operator consultations, are also becoming increasingly popular among older tourists.

The average cost of a tour for two people in summer 2025 was 156,000 rubles, which is 17% higher than the previous year.

The main expenses are related to accommodation and airline tickets, but tourists also spend significant amounts on restaurants and food purchases. Due to logistical issues and rising flight costs, the average cost of travel services abroad has increased.

Russians have started to save on accommodation and flights but have increased spending on entertainment, restaurants, and shopping.

The average check for tour packages in 2025 showed a 17% increase, reflecting higher spending on travel, despite savings.

Due to sanctions, Russians use "Mir" cards, UnionPay, cryptocurrency, and alternative fintech services to pay for services abroad.

The average cost per night at hotels abroad has increased by 23%, which influences tourists to choose cheaper accommodation options.

Demand for Vietnam has increased by 447%, thanks to improved connections and direct flights, as well as better visa conditions.

The visa-free regime with China, introduced in 2025, is expected to increase tourist flow by 30-40%, making China an attractive destination for Russians.

Turkey and the UAE remain leaders in outbound tourism, despite sanctions, due to direct flights and rich tourism infrastructure.

The demand for South Korea (+20.8%) is explained by improved transportation logistics and the popularity of Korean culture.

Japan is showing stable growth, especially after simplifying visa procedures and resuming direct flights, which attract Russian tourists.

Egypt remains popular thanks to direct flights and affordable all-inclusive packages, while Turkey remains the leader in the number of trips.

Qatar and Bahrain are becoming promising destinations thanks to the opening of new flights and the possible introduction of visa-free regimes.

Indonesia and the Maldives offer unique vacations with growing demand, driven by direct flights and exotic nature. The number of visits to the Maldives increased by 20.7%.

Demand for Sri Lanka remains moderate despite a 6.5% increase, which is related to high prices and competition from other destinations.
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