Attract more visitors from Russia

RMAA Travel is a Tourism Marketing and Advertising Agency.
Our mission is to help global travel and tourism brands
to access the Russian outbound travel market

Get in touch

Destination Marketing Success Stories

Our customers have benefited from our expertise.
Check out a small selection of our success stories below.

Russian Tourism Market in numbers

146,6mln

people live in Russia

48 mln

Russians left abroad*

8 place

Russia held in world tourism*

1676$

Russians spent for one trip per person

81%

of Russian tourists stayed in hotels

34%

of Russians travel independently

*Data for 2019

Looking to break into the Russia outbound travel scene?

As the agency that is run by Russian professionals who truly understand Global way of doing business we effectively collaborate with travel, airline and hotel brands in the Russian market.

We are not just a marketing agency – we are a team of leading professionals in travel marketing, PR, online and offline communications. We bring our expertise and energy straight to our clients and become part of their team.

What we do

We don’t just bring people from Russia -
we help to attract the right travelers...

Baby boomers
1944-1963
  • Russian "baby boomers" are attracted by simple and clear advertising, which exudes optimism.
  • They believe in the power of brands and have a positive attitude towards the loyalty programs.
  • The priority is to advertise in traditional media: television, print media, billboards, transport, mailing.
Generation X
1964-1983
  • Generation X is eager to try something new, while not “cheating” on its favorite brands.
  • In advertising, you need to show the uniqueness and value of the tourism product.
  • The priority is advertising on TV, in fashion magazines, outdoor advertising, the Internet, individual offers by email.
Generation Y
1984-2003
  • Millennials often shop online. When choosing, they read reviews and ratings.
  • They do not believe in traditional advertising and are skeptical of brands.
  • The Internet is the most effective advertising channel for Generation Y. TV, print media and outdoor advertising can be used as a supplement.
Generation Z
Generation Z
  • Centenials do not believe in traditional advertising and are skeptical of brands.
  • Gen Z are used to perceiving information visually. They rarely use search queries, and they draw information from videos on YouTube.
  • The most effective channels of interaction with the Z generation are YouTube, instant messengers, social networks, and advertising on marketplaces.
Travelers With Kids
  • Many Russian families refuse to travel abroad after the appearance of children, because they believe that the trip will not succeed with a child. We help family destinations to dispel these myths.
  • 60% of young mothers in Russia practically do not leave the Internet.
  • On average, mothers spend 2.5 hours on TV and 3.5 hours on the Internet daily.
  • The most effective channels for interacting with moms are the Internet, with a focus on social networks and forums for moms and TV.
Contact us

...at the right time

Overtourism
There is no overtourism. You need just target your target groups, you don`t need all travellers. We help destinations to find their own audience that definitely fit in your requirements.
Off-season
We help destinations to have revenue from the tourists during the whole year. In our agency we believe, that there is no low-season, but there is a lack of branding and marketing of each tourism season.

Our Industry Solutions

We are experts at following industries and we are helping

  • Identifying competitors (countries and regions) for Russian tourists, in the Global market. Analysing their strengths and weaknesses to determine your competitive advantage.
  • Giving you an overview of the latest trends among Russian travellers.
  • Increasing your country’s brand awareness through online and offline brand promotion activities.
  • Building business relations between countries and the Federal Agency for Tourism (Rosturizm).
  • Building business relations between countries and local tour operators.
  • Giving you overview of the latest trends among Russian travellers.
  • Identifying competitors - airlines operating in the Russian market. Analysing their strengths and weaknesses to determine your competitive advantage.
  • Strengthening your brand through online and offline promotion activities.
  • Creating your digital airline strategy for the digital passenger.
  • Targeting relevant Russian travellers via multiple channels and devices.
  • Identifying Russian tourists wants and needs when choosing a hotel.
  • Strengthening your hotel business through online and offline brand promotion activities.
  • Leveraging digital advertising tools to promote your hotel website.
  • Targeting relevant Russian travellers via multiple channels and devices.
  • Giving you access to our expertise and the Russian Tourism Market research database.
  • Support in development of proposals, analytics, and media kits for your patrons.
  • Giving detailed guidance on the digital media scene of Russia.
  • Creating comprehensive analysis of the Russian advertising market.
  • We'll consult with you in a seamless manner to ensure our marketing activities on the Russian market are aligned with your strategy.

We teach the market

RMAA Travel is the member of

PATA Thenetworkone

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