Blog about travel marketing strategies in Russia

Blog about travel marketing strategies in Russia

DIGITAL MARKETING

DIGITAL MARKETING

99 Content Ideas for Travel Business

We prepared 99 topics of travel content that will let you maintain your blog effectively throughout the year and never repeat yourself.

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B2B MARKETING

B2B MARKETING

6 Trends in Tourism and Travel Marketing after the COVID-19 Pandemic

The COVID-19 pandemic has already altered prospects of the travel industry development. As of today, there are several clearly seen travel industry trends that have also affected the choice of marketing tools for promotion during this very challenging period.

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B2B MARKETING

B2B MARKETING

Post-Pandemic Travel Marketing: How Has the Pandemic Affected Tanzania's Positioning in Russia?

Tanzania was one of the first countries to open its borders to Russian tourists after the pandemic. To better understand the post-pandemic marketing strategy of Tanzania, RMAA Travel has recently asked some questions to TTB DG Ms. Devota Mdachi.

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DIGITAL MARKETING

DIGITAL MARKETING

Tourism Post-COVID Marketing: 10 Digital Ideas to Remind Tourists of a Destination

We have collected 10 ideas that you can use in your content strategy for maintaining a website, pages in social networks, and even in email newsletters.

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B2B MARKETING

B2B MARKETING

81% of Russians Missed the 2020 Summer Holiday Season

81% of Russians did not go on vacation last summer. Most of those who missed their summer vacation are residents of Moscow and Saint Petersburg (86%), as well as people aged 60 and older (90%).

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B2B MARKETING

B2B MARKETING

Russians Told How They Organized Children's Holidays This Summer

Those who could not organize a children's holiday this summer admitted that they were afraid of sending their child somewhere in the current situation (46.3% chose this option), and many also did not have the financial opportunity (43.9%).

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B2B MARKETING

B2B MARKETING

How the Pandemic is Changing Russia's Tourism Industry

Russian tourists in the era of the pandemic recession demonstrate three different behavioral models that should be taken into account by the tourism business when planning work.

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DIGITAL MARKETING

DIGITAL MARKETING

Reputation Management in Tourism Marketing: How to Prevent a Crisis?

Reputation marketing (or Online Reputation Management) includes a whole range of tasks that are aimed at managing the reputation and image of a tourism brand in the online environment: from monitoring brand mentions in the media space to developing a strategy for creating, maintaining and, if necessary, restoring the brand's reputation.

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MEDIA BUYING

MEDIA BUYING

Do Russians Want to Travel After Lockdown?

As early as in the beginning of May, research holding Romir published a study that showed that the share of those who plan their vacation or trip has grown almost twice since the beginning of the lockdown.

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DIGITAL MARKETING

DIGITAL MARKETING

Coronavirus Marketing: How COVID-19 Changed Strategies of DMOs and NTOs

Just like during the isolation, countries continue communication with their audiences, explore new channels and forms to promote their regions. Priorities of travel marketing shifted in favor of development of content strategies, communication with followers in social media, use of augmented reality technologies etc.

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DIGITAL MARKETING

DIGITAL MARKETING

Tourism in Crisis: How to Promote Business When Borders Are Closed

Borders will be opened in the coming months, and tourists will be open to travelling again. That is why we believe that it is no good to stop advertising campaigns but travel brands need to move away from a strategy ‘visit right now’ for a while and move to a new one ‘visit later’ for promotion.

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DIGITAL MARKETING

DIGITAL MARKETING

Countries in Crosshairs: Review of Russian Language Publics in Social Media

Although Turkey leads among Russian tourists in travelling statistics, UAE became the most popular country in VKontakte (more specifically, an official page of Dubai). The silver and bronze are won by the Dominican Republic and Thailand respectively. Turkey has taken the 6th place only.

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B2B MARKETING

B2B MARKETING

Where Russians Went in 2019

Although Russian mass media glittered with headlines such as ‘Russians Exchange Turkey for Local Resorts’, Turkey became a leader of the outbound tourism flow by a long shot. What is more, this is related to both data concerning the general outbound flow and the tourist flow in particular.

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B2B MARKETING

B2B MARKETING

Safety, Sea Leisure, Culture and Cuisine... What Attracts Russian Tourists to Visit a Place?

Based on past years’ experience, Russians give their preference to travel to warm countries such as Vietnam. Therefore, Vietnam is consistently ranked in the top 15 countries of outbound tourism among Russians. How this amazing country attracts tourists from Russia, we learned from Mr. Ha Van Sieu, the Vice Chairman of Vietnam National Administration of Tourism.

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B2B MARKETING

B2B MARKETING

How to put the destination on the world tourist map in the eyes of a Russian tourist

Anna Härkönen, VisitKarelia Destination Project Coordinator, tells about what marketing activities are helping North Karelia, a small region of Finland, attract Russian travelers.

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B2B MARKETING

B2B MARKETING

2020 Travel Marketing Trends

In 2020, needs, behavior, and aspirations of Russian travellers keep changing. A new decade in tourism will continue under the umbrella of development of technological and conscious tourism.

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MEDIA BUYING

MEDIA BUYING

Russian Travel Market Digest

We constantly follow the dynamics of the Russian travel and media market, and, in order to ease the problem of monitoring for travel business figures, we put all the latest data together into a single digest that we will be updating on a regular basis (quarterly).

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DIGITAL MARKETING

DIGITAL MARKETING

Top Russian-Language Travel Bloggers on VKontakte

Ranking of Russian-language travel blogs on VKontakte (updated January 2020)

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B2B MARKETING

B2B MARKETING

Where Rich Russians Went on New Year Holidays

The most expensive weekend on this holiday became a family flight from Saint Petersburg to Phuket for two million rubles.

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B2B MARKETING

B2B MARKETING

Back to the Future: What is in Store for Business Tourism in a New Decade?

The survey showed that almost half of respondents (47%) consider business trips to be still important for business: neither video conferences (chosen by 15% respondents) nor 3D holograms (20%) will manage to replace personal presence at negotiations.

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