Blog about travel marketing strategies in Russia

Blog about travel marketing strategies in Russia

DIGITAL MARKETING

DIGITAL MARKETING

2021 Destination Marketing: Best Post-Pandemic Video Ads

We put together the best advertising video clips and other marketing videos of countries that, in the opinion of our experts, were most original among tourism brands of destinations in 2021.

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B2B MARKETING

B2B MARKETING

How the Preferences of Russian Tourists Have Changed After the Pandemic

Niche destinations are showing incredible growth. Tanzania showed the largest increase from the Top 10 leaders in tourist trips from Russia — 66 times more Russians visited the country in H1 2021 compared to the pre-pandemic year of 2019.

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B2B MARKETING

B2B MARKETING

Russians Named Their Favorite Destinations for Event Tourism

To celebrate an important event, 58% of Russians go on a trip. According to the study, 59% of respondents celebrated their birthday on a trip at least once, and 45% celebrated New Year.

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B2B MARKETING

B2B MARKETING

In June 2021, the Number of Business Events Reached the Indicators of 2019

Demand for business events in the first half of 2021 began to recover and reached 75% of the indicators of the "pre-COVID" 2019. Thus, in the second quarter, demand amounted to 87% of the scope of 2019, and by June it had recovered by 99%.

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DIGITAL MARKETING

DIGITAL MARKETING

Top Russian-Language Travel Blogs

Notwithstanding the fact that the year of 2021 did not bring any certainty into tourism development as countries open and close their borders, introduce new rules and restrictions, travel bloggers continue doing their work and delighting followers with new videos and posts.

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B2B MARKETING

B2B MARKETING

Russians Named the Best Cities for Cultural and Educational Tourism

In 95% of cases, travelers purposefully want to get information about the place of stay, its history, and culture. Thus, 91% of the respondents independently find what they are interested in on the Internet or in travel guides.

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DIGITAL MARKETING

DIGITAL MARKETING

Survey: What are the Best Protection Measures While Traveling During a Pandemic?

A third of respondents chose pre-travel vaccination. 27% of respondents think that it's better to stay at home. 17% of respondents believe that masks and gloves will protect them.

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DIGITAL MARKETING

DIGITAL MARKETING

Chatbots in Tourism: Successful Cases in the Russian Market

A chatbot is a virtual helper that works under a pre-designed pattern. A chatbot is intended for clients who want to quickly find information that they need or to get answers to their questions without making immediate contact with managers by phone or using a feedback form.

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B2B MARKETING

B2B MARKETING

2020 Russian Travel Market Development Results: How Tourism Survived the Pandemic

The lowest drop was demonstrated by tourist flows to China (-94% as compared to 2019), Spain (-90%), and Italy (-86%). At that, Top-15 most popular travel destinations among Russians included India (-57%), Cuba (-58%), and the Dominican Republic (-65%) for the first time ever.

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B2B MARKETING

B2B MARKETING

Most Russian Tourists Expect Full Border Opening in 2021

The resumption of travel abroad in full in 2021 is expected by 60% of Russian tourists. Among the most desirable destinations for travel, they named Turkey, Thailand, Egypt and Europe.

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DIGITAL MARKETING

DIGITAL MARKETING

2021 Travel Marketing Trends

Now travelers want unique impressions, looking for unusual vacations in seclusion and away from civilization or learning regional cultures. Many people warmed to healthy lifestyle and environmental ideas, that is why in 2021 health resort vacations, eco-labelled hotels, and agricultural farms will be the hottest new trend.

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DIGITAL MARKETING

DIGITAL MARKETING

Most Russians Use the Internet to Organize Their Own Travel Around the Country

Russian tourists today quickly determine the direction of their vacation and come to the place with a ready-made plan. They plan their own trips, and they are three times more likely to use the Internet than travel agencies to choose a holiday destination and make an activity plan.

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B2B MARKETING

B2B MARKETING

Only a Third of Business Trips Took Place in 2020

The number of airline tickets purchased by business travelers in 2020 decreased by 66% compared to last year. Thus, the number of business trips in Russia fell by 60%, and foreign trips reached only 16% of the volume of 2019.

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DIGITAL MARKETING

DIGITAL MARKETING

99 Content Ideas for Travel Business

We prepared 99 topics of travel content that will let you maintain your blog effectively throughout the year and never repeat yourself.

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B2B MARKETING

B2B MARKETING

The Scope of Business Trips Continues to Recover

The scope of business trips continues to grow: the number of flights compared to the summer increased by almost 25%, and train trips – by 13%.

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B2B MARKETING

B2B MARKETING

6 Trends in Tourism and Travel Marketing after the COVID-19 Pandemic

The COVID-19 pandemic has already altered prospects of the travel industry development. As of today, there are several clearly seen travel industry trends that have also affected the choice of marketing tools for promotion during this very challenging period.

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B2B MARKETING

B2B MARKETING

Post-Pandemic Travel Marketing: How Has the Pandemic Affected Tanzania's Positioning in Russia?

Tanzania was one of the first countries to open its borders to Russian tourists after the pandemic. To better understand the post-pandemic marketing strategy of Tanzania, RMAA Travel has recently asked some questions to TTB DG Ms. Devota Mdachi.

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DIGITAL MARKETING

DIGITAL MARKETING

Tourism Post-COVID Marketing: 10 Digital Ideas to Remind Tourists of a Destination

We have collected 10 ideas that you can use in your content strategy for maintaining a website, pages in social networks, and even in email newsletters.

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B2B MARKETING

B2B MARKETING

81% of Russians Missed the 2020 Summer Holiday Season

81% of Russians did not go on vacation last summer. Most of those who missed their summer vacation are residents of Moscow and Saint Petersburg (86%), as well as people aged 60 and older (90%).

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B2B MARKETING

B2B MARKETING

Russians Told How They Organized Children's Holidays This Summer

Those who could not organize a children's holiday this summer admitted that they were afraid of sending their child somewhere in the current situation (46.3% chose this option), and many also did not have the financial opportunity (43.9%).

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