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Blog about travel marketing strategies in Russia
Blog about travel marketing strategies in Russia
DIGITAL MARKETING
Reputation Management in Tourism Marketing: How to Prevent a Crisis?
Reputation marketing (or Online Reputation Management) includes a whole range of tasks that are aimed at managing the reputation and image of a tourism brand in the online environment: from monitoring brand mentions in the media space to developing a strategy for creating, maintaining and, if necessary, restoring the brand's reputation.
MEDIA BUYING
Do Russians Want to Travel After Lockdown?
As early as in the beginning of May, research holding Romir published a study that showed that the share of those who plan their vacation or trip has grown almost twice since the beginning of the lockdown.
DIGITAL MARKETING
Coronavirus Marketing: How COVID-19 Changed Strategies of DMOs and NTOs
Just like during the isolation, countries continue communication with their audiences, explore new channels and forms to promote their regions. Priorities of travel marketing shifted in favor of development of content strategies, communication with followers in social media, use of augmented reality technologies etc.
DIGITAL MARKETING
Tourism in Crisis: How to Promote Business When Borders Are Closed
Borders will be opened in the coming months, and tourists will be open to travelling again. That is why we believe that it is no good to stop advertising campaigns but travel brands need to move away from a strategy ‘visit right now’ for a while and move to a new one ‘visit later’ for promotion.
DIGITAL MARKETING
Countries in Crosshairs: Review of Russian Language Publics in Social Media
Although Turkey leads among Russian tourists in travelling statistics, UAE became the most popular country in VKontakte (more specifically, an official page of Dubai). The silver and bronze are won by the Dominican Republic and Thailand respectively. Turkey has taken the 6th place only.
B2B MARKETING
Although Russian mass media glittered with headlines such as ‘Russians Exchange Turkey for Local Resorts’, Turkey became a leader of the outbound tourism flow by a long shot. What is more, this is related to both data concerning the general outbound flow and the tourist flow in particular.
B2B MARKETING
How to put the destination on the world tourist map in the eyes of a Russian tourist
Anna Härkönen, VisitKarelia Destination Project Coordinator, tells about what marketing activities are helping North Karelia, a small region of Finland, attract Russian travelers.
B2B MARKETING
In 2020, needs, behavior, and aspirations of Russian travellers keep changing. A new decade in tourism will continue under the umbrella of development of technological and conscious tourism.
MEDIA BUYING
We constantly follow the dynamics of the Russian travel and media market, and, in order to ease the problem of monitoring for travel business figures, we put all the latest data together into a single digest that we will be updating on a regular basis (quarterly).
DIGITAL MARKETING
Top Russian-Language Travel Bloggers on VKontakte
Ranking of Russian-language travel blogs on VKontakte (updated January 2020)
B2B MARKETING
Where Rich Russians Went on New Year Holidays
The most expensive weekend on this holiday became a family flight from Saint Petersburg to Phuket for two million rubles.
B2B MARKETING
Back to the Future: What is in Store for Business Tourism in a New Decade?
The survey showed that almost half of respondents (47%) consider business trips to be still important for business: neither video conferences (chosen by 15% respondents) nor 3D holograms (20%) will manage to replace personal presence at negotiations.
B2B MARKETING
Tourists Told about Travel Planning Issues
Tourists consider an application for a visa to be the most difficult stage in preparation for a travel. 24% respondents who took part in a new survey told about it.
DIGITAL MARKETING
Top Russian-Language Travel Bloggers on Instagram
Ranking of Russian-language travel blogs on Instagram (updated December 2019)
DIGITAL MARKETING
Top Russian-Speaking Travel Bloggers on YouTube
Ranking of Russian-language travel blogs on YouTube (updated December 2019)
B2B MARKETING
Russians with Kids Prefer Beach and Excursion Vacations in Europe and Russia
Most often, travellers with children get to the destination by plane (78.8%), but families with one child fly 10% less often than large families. 11.6% go by car and 8.5% by train. At that, travellers with one child prefer a car to a train almost 3 times more often.
DIGITAL MARKETING
Podcasts for Travellers—Follow the Trends!
Many experts note that podcasts in Russia have gained a second wind this year. So, according to Yandex.Wordstat statistics, Russians’ interest to podcasts has grown twice within the last year, while the dynamics of podcast discussions in social media has increased 4 times.
DIGITAL MARKETING
Not Every Russian Has Booked a New Year Tour Yet—How Do We Help Them Choose?
Based on past years’ experience, Russians give their preference to holidays in warm countries, trying to escape winter cold that rules in the most part of the country. Thailand, UAE, India, Vietnam, Dominican Republic, and Cuba were among best sellers of 2019 New Year tours.
B2B MARKETING
Growing Flow of Tourists: Where Russians Went in First Half-Year 2019
According to the latest numbers of the Border Guard Service of the Federal Security Service of the Russian Federation, the outbound tourist flow from Russia grew by almost 9% in the first half-year of 2019, as compared to the same period in 2018.
DIGITAL MARKETING
Where Russian Tourists Want to Go
Within the last year, 29% Russians have made tourist trips. Russians are ready to spend more money on overseas than domestic vacations. Russians would like to visit Italy and France, as well as Turkey and the USA most of all.
