Blog about travel marketing strategies in Russia

Blog about travel marketing strategies in Russia

DIGITAL MARKETING

DIGITAL MARKETING

Top Russian-Speaking Travel Bloggers on YouTube

Ranking of Russian-language travel blogs on YouTube (updated December 2019)

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DIGITAL MARKETING

DIGITAL MARKETING

Podcasts for Travellers—Follow the Trends!

Many experts note that podcasts in Russia have gained a second wind this year. So, according to Yandex.Wordstat statistics, Russians’ interest to podcasts has grown twice within the last year, while the dynamics of podcast discussions in social media has increased 4 times.

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DIGITAL MARKETING

DIGITAL MARKETING

Not Every Russian Has Booked a New Year Tour Yet—How Do We Help Them Choose?

Based on past years’ experience, Russians give their preference to holidays in warm countries, trying to escape winter cold that rules in the most part of the country. Thailand, UAE, India, Vietnam, Dominican Republic, and Cuba were among best sellers of 2019 New Year tours.

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B2B MARKETING

B2B MARKETING

Growing Flow of Tourists: Where Russians Went in First Half-Year 2019

According to the latest numbers of the Border Guard Service of the Federal Security Service of the Russian Federation, the outbound tourist flow from Russia grew by almost 9% in the first half-year of 2019, as compared to the same period in 2018.

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DIGITAL MARKETING

DIGITAL MARKETING

Where Russian Tourists Want to Go

Within the last year, 29% Russians have made tourist trips. Russians are ready to spend more money on overseas than domestic vacations. Russians would like to visit Italy and France, as well as Turkey and the USA most of all.

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DIGITAL MARKETING

DIGITAL MARKETING

Popular Destinations in Summer 2019: Learning Russian Tourists’ Queries

Based on web requests, Yandex experts decided to learn where Russians spend their holidays this summer, which countries and resorts have become fashionable in recent years and which ones, on the contrary, became less visited. For this, tourism queries were studies, i.e. ones, to which Yandex replied with links to popular tourism websites.

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DIGITAL MARKETING

DIGITAL MARKETING

Every Tenth Russian is Planning a Trip Relying on Bloggers’ Advice

The most popular answer among female respondents was websites with travellers’ reviews—27% respondents address them. Among men, this option is as popular as feedback and recommendations from their friends and relatives: 20% admitted that they chiefly trust them. Women, unlike men, cater to their friends’ feedback a bit less (18%).

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DIGITAL MARKETING

DIGITAL MARKETING

Cheapest and Priciest Countries for These Summer Vacations

In summer 2019, Russians had the largest average bills for guided tours and taxi in Greece, for museum tickets in Spain, and for buses in Cyprus. Rooms in French hotels cost tourists thrice as much as in Russian ones.

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DIGITAL MARKETING

DIGITAL MARKETING

Profile of a Modern Russian Traveller

Before booking an air ticket, a buyer’s final decision is influenced by a wide range of factors, from its cost to a convenient mobile app to look for information about the flight. Google analysts, backed by Kantar TNS, undertook a study and determined what matters for Russians when choosing air tickets, how much time is required to make a decision to purchase them, as well as what vacation destinations are most popular.

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B2B MARKETING

B2B MARKETING

Destination Branding and Marketing: Country Positioning in the Russian Travel Market

Destination marketing and branding covers a lot of tools and channels, by means of which an attractive travel product is created. Today, practically every country and even separate region and cities develop their brands.

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DIGITAL MARKETING

DIGITAL MARKETING

10 Inspiring Travel Blogs of Enthusiastic Travellers from Russia

It is bloggers who largely influence the perception of basically any tourism brand by modern tourists. However, there is a question: where and how do you find travel bloggers? We decided to make this task a bit easier for representatives of travel industry and made our selection of 10 amusing travel blogs of enthusiastic travellers from Russia.

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B2B MARKETING

B2B MARKETING

“The Russian Tourism Market Report: Trends, Analysis & Statistics”, Update, 2019

In order to understand not only the current state of the travel market, but also to evaluate its dynamics, it is important to follow the updates of data. And if you are interested in Russian tourists attraction, then our updated research “The Russian Tourism Market Report: Trends, Analysis & Statistics” will help you to find out what’s new in the Russian outbound travel market.

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DIGITAL MARKETING

DIGITAL MARKETING

Christmas Market Destinations: When and How You Can Attract Russian Tourists for Holidays

Russian tourists traditionally prefer spending Christmas holidays in European countries, though choosing warmer destination for New Year holidays. When choosing a Christmas tour, the biggest problems are likely caused by the dates of these travels since the Christmas in Europe does not coincide with the beginning of public holidays in Russia.

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B2B MARKETING

B2B MARKETING

Mass Market Travel and Tourism: Russian Tour Operators and Travel Agencies

As of December 2018, the Unified Federal Register of Tour Operators contains 4,377 companies, with more than 530 of them dealing with outbound tourism.

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DIGITAL MARKETING

DIGITAL MARKETING

Hospitality and Travel Marketing: Tips to Promote Destinations Overall and Attract Russian Tourists

Hospitality industry is not about business or economy. It is a wider notion including tourism and catering, service and entertainment, food, organization of museum and excursion activities and many others.

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B2B MARKETING

B2B MARKETING

Leisure Travel Market: Where Do Russian Travellers Prefer To Go on Vacation?

It is noteworthy that 9 of 10 most popular countries among Russian tourists are famous for its beach recreation. Probably, this is the cause of the biggest rating fall that Germany is experiencing (from the 2nd place in the overall popularity rating to the 6th place in respect of Russians’ travels for tourism purposes).

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DIGITAL MARKETING

DIGITAL MARKETING

Marketing of Eastern and Western European Tourist Destinations in Russia

According to the statistics, five leaders in outbound tourism among countries of Eastern and Western Europe (except for bordering countries) are as follows: Germany, Czech Republic, France, Bulgaria and Great Britain. Today we will look at examples of how these countries promote themselves in the Russian web space.

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DIGITAL MARKETING

DIGITAL MARKETING

Marketing of Northern and Southern European Tourist Destinations in Russia

European cities are annually visited by millions of Russian tourists. The statistics says it all: out of Top 20 popular countries among Russians, 12 are European.

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DIGITAL MARKETING

DIGITAL MARKETING

Ideas for Travel Content Marketing: What Attracts Russian Travellers

Content makes it possible to create a connection between you and a traveler, to build a trust-based relationship, and to add value and sense to the very process of preparation to a trip. Travel industry content marketing is not only about beautiful pictures and fairy-tales about travelling.

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DIGITAL MARKETING

DIGITAL MARKETING

Travel Digital Marketing: Best Online Advertising Tools in Russia for Tourism Industry

What advertising channels at what stage should be used so that a traveller became your loyal client right after his or her first trip? Today, we will inquire into various online promotion channels from the perspective of CJM.

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