Blog about travel marketing strategies in Russia

Blog about travel marketing strategies in Russia

B2B MARKETING

B2B MARKETING

“The Russian Tourism Market Report: Trends, Analysis & Statistics”, Update, 2019

In order to understand not only the current state of the travel market, but also to evaluate its dynamics, it is important to follow the updates of data. And if you are interested in Russian tourists attraction, then our updated research “The Russian Tourism Market Report: Trends, Analysis & Statistics” will help you to find out what’s new in the Russian outbound travel market.

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DIGITAL MARKETING

DIGITAL MARKETING

Christmas Market Destinations: When and How You Can Attract Russian Tourists for Holidays

Russian tourists traditionally prefer spending Christmas holidays in European countries, though choosing warmer destination for New Year holidays. When choosing a Christmas tour, the biggest problems are likely caused by the dates of these travels since the Christmas in Europe does not coincide with the beginning of public holidays in Russia.

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B2B MARKETING

B2B MARKETING

Mass Market Travel and Tourism: Russian Tour Operators and Travel Agencies

As of December 2018, the Unified Federal Register of Tour Operators contains 4,377 companies, with more than 530 of them dealing with outbound tourism.

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DIGITAL MARKETING

DIGITAL MARKETING

Hospitality and Travel Marketing: Tips to Promote Destinations Overall and Attract Russian Tourists

Hospitality industry is not about business or economy. It is a wider notion including tourism and catering, service and entertainment, food, organization of museum and excursion activities and many others.

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B2B MARKETING

B2B MARKETING

Leisure Travel Market: Where Do Russian Travellers Prefer To Go on Vacation?

It is noteworthy that 9 of 10 most popular countries among Russian tourists are famous for its beach recreation. Probably, this is the cause of the biggest rating fall that Germany is experiencing (from the 2nd place in the overall popularity rating to the 6th place in respect of Russians’ travels for tourism purposes).

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DIGITAL MARKETING

DIGITAL MARKETING

Marketing of Eastern and Western European Tourist Destinations in Russia

According to the statistics, five leaders in outbound tourism among countries of Eastern and Western Europe (except for bordering countries) are as follows: Germany, Czech Republic, France, Bulgaria and Great Britain. Today we will look at examples of how these countries promote themselves in the Russian web space.

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DIGITAL MARKETING

DIGITAL MARKETING

Marketing of Northern and Southern European Tourist Destinations in Russia

European cities are annually visited by millions of Russian tourists. The statistics says it all: out of Top 20 popular countries among Russians, 12 are European.

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DIGITAL MARKETING

DIGITAL MARKETING

Ideas for Travel Content Marketing: What Attracts Russian Travellers

Content makes it possible to create a connection between you and a traveler, to build a trust-based relationship, and to add value and sense to the very process of preparation to a trip. Travel industry content marketing is not only about beautiful pictures and fairy-tales about travelling.

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DIGITAL MARKETING

DIGITAL MARKETING

Travel Digital Marketing: Best Online Advertising Tools in Russia for Tourism Industry

What advertising channels at what stage should be used so that a traveller became your loyal client right after his or her first trip? Today, we will inquire into various online promotion channels from the perspective of CJM.

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B2B MARKETING

B2B MARKETING

Travel Market Segmentation: A Key to Better Understanding of Russian Customer Needs

Our experience shows that travel business owners seldom or never know their target audience, while knowledge of market segmentation in travel and tourism industry is a foundation of any marketing strategy. Only knowing your target audience, you will be able to correctly set goals, objectives, to formulate a correct offer, and to choose the most effective tools to meet your KPI.

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DIGITAL MARKETING

DIGITAL MARKETING

Effective Social Media Marketing for Travel Industry in Russia

If you decided to go to the Russian market, and here to stay, do not stop on one social network, but experiment with different ones. Remember that communication with users in social media helps maintain an emotional bond. Test different content not only in its matter, but also its manner, analyze the audience’s reaction, and raise your reach.

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DIGITAL MARKETING

DIGITAL MARKETING

Email Marketing for Travel Industry: How to Retain Customers

The travel industry provides a huge number of grounds to send e-mail throughout the whole customer lifecycle, from planning of a vacation until its end. The aim of e-mail marketing in tourism is to build a trust-based relationship between an agency and a client and to convert a tourist into a loyal customer.

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MEDIA BUYING

MEDIA BUYING

Marketing in travel: how to promote in the Russian market

When defining what travel marketing is, it is most often meant to be a promotion of a particular travel destination (a country, city, or region). However, experience has shown that marketing in the travel and tourism industry includes complementarity of all travel service providers and their interaction with each other.

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B2B MARKETING

B2B MARKETING

Russia in the World Travel Market

According to the report International Tourism Results 2018 and Outlook 2019 prepared by UNWTO, world travel market has been demonstrating heady growth rates for the second year in a row. At year-end, the growth of the world travel industry market hit 6%, with 1.4 billion international trips. The outbound tourism market of Russia finished the year of 2018 with a humble growth in the number of tourists.

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B2B MARKETING

B2B MARKETING

Russian travel industry market size: statistics and trends

Russians’ tourist outflow growth rates in 2018 dropped due to a natural deceleration after an explosive growth in 2017, a reduction of real disposable population incomes, and a severe weakening of the ruble’s exchange rate since spring 2018. World Cup 2018 joined these factors, too, having left a significant part of solvent people at home (in Russia) at the top of the season (a large number of people in big cities who were servicing the World Cup, from rescue workers to doctors).

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B2B MARKETING

B2B MARKETING

5 Travel Marketing Trends You Need to Know in 2019

Tourism individuality is on the top of travel marketing trends—one third of respondents (34%) are interested in ready-made personal recommendations for travels. Notably, 41% would entrust travel planning to artificial intelligence that would offer options on grounds of the analysis of their previous travels. Taking into account that the majority of Russian entrust preparation of their travels to travel agencies (more than 60% Russian tourists prefer organized tours), personalized offers will surely catch the interest of a greater part of tourists.

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DIGITAL MARKETING

DIGITAL MARKETING

Russian online travel market: statistics and trends

Opportunities of the eTravel market are expanding by means of the spread of various ticket or tour aggregators. Besides, in order to save on a trip and plan it correctly, tourists can use applications that select advantageous offers and optimize travel expenses. At that, a visible popularity is being gained by products that let organize tours on one’s own and create individual recreation programs.

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DIGITAL MARKETING

DIGITAL MARKETING

What are Russian tourists interested in being abroad: Vacation Queries

People use Yandex services not only at home, but also abroad. They look up the Internet for opinions on tourist attractions, take interest in local cuisine and history, and handle unknown words and sunburned backs.

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B2B MARKETING

B2B MARKETING

Overview of “The Russian Tourism Market Report: Trends, Analysis & Statistics”

If you represent a tourism ministry, foreign company engaged in the travel industry, airline, hotel or foreign advertising agency which deal with the promotion of tourism and travel-related services in Russia, then this research will be extremely useful for you. The reserach represents comprehensive Russian travel industry market analysis.

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B2B MARKETING

B2B MARKETING

Review of Tourism Exhibitions in Russia

There are annual exhibitions in Russia that are interesting for companies rendering tourism services. Read the review by RMAA Group, and you will learn about the most popular Russian exhibitions that let foreign business enter the tourism market of Russia.

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