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Blog about travel marketing strategies in Russia
Blog about travel marketing strategies in Russia
DIGITAL MARKETING
Popular Destinations in Summer 2019: Learning Russian Tourists’ Queries
Based on web requests, Yandex experts decided to learn where Russians spend their holidays this summer, which countries and resorts have become fashionable in recent years and which ones, on the contrary, became less visited. For this, tourism queries were studies, i.e. ones, to which Yandex replied with links to popular tourism websites.
DIGITAL MARKETING
Profile of a Modern Russian Traveller
Before booking an air ticket, a buyer’s final decision is influenced by a wide range of factors, from its cost to a convenient mobile app to look for information about the flight. Google analysts, backed by Kantar TNS, undertook a study and determined what matters for Russians when choosing air tickets, how much time is required to make a decision to purchase them, as well as what vacation destinations are most popular.
B2B MARKETING
Destination Branding and Marketing: Country Positioning in the Russian Travel Market
Destination marketing and branding covers a lot of tools and channels, by means of which an attractive travel product is created. Today, practically every country and even separate region and cities develop their brands.
DIGITAL MARKETING
10 Inspiring Travel Blogs of Enthusiastic Travellers from Russia
It is bloggers who largely influence the perception of basically any tourism brand by modern tourists. However, there is a question: where and how do you find travel bloggers? We decided to make this task a bit easier for representatives of travel industry and made our selection of 10 amusing travel blogs of enthusiastic travellers from Russia.
B2B MARKETING
“The Russian Tourism Market Report: Trends, Analysis & Statistics”, Update, 2019
In order to understand not only the current state of the travel market, but also to evaluate its dynamics, it is important to follow the updates of data. And if you are interested in Russian tourists attraction, then our updated research “The Russian Tourism Market Report: Trends, Analysis & Statistics” will help you to find out what’s new in the Russian outbound travel market.
DIGITAL MARKETING
Christmas Market Destinations: When and How You Can Attract Russian Tourists for Holidays
Russian tourists traditionally prefer spending Christmas holidays in European countries, though choosing warmer destination for New Year holidays. When choosing a Christmas tour, the biggest problems are likely caused by the dates of these travels since the Christmas in Europe does not coincide with the beginning of public holidays in Russia.
B2B MARKETING
Mass Market Travel and Tourism: Russian Tour Operators and Travel Agencies
As of December 2018, the Unified Federal Register of Tour Operators contains 4,377 companies, with more than 530 of them dealing with outbound tourism.
DIGITAL MARKETING
Hospitality and Travel Marketing: Tips to Promote Destinations Overall and Attract Russian Tourists
Hospitality industry is not about business or economy. It is a wider notion including tourism and catering, service and entertainment, food, organization of museum and excursion activities and many others.
B2B MARKETING
Leisure Travel Market: Where Do Russian Travellers Prefer To Go on Vacation?
It is noteworthy that 9 of 10 most popular countries among Russian tourists are famous for its beach recreation. Probably, this is the cause of the biggest rating fall that Germany is experiencing (from the 2nd place in the overall popularity rating to the 6th place in respect of Russians’ travels for tourism purposes).
DIGITAL MARKETING
Marketing of Eastern and Western European Tourist Destinations in Russia
According to the statistics, five leaders in outbound tourism among countries of Eastern and Western Europe (except for bordering countries) are as follows: Germany, Czech Republic, France, Bulgaria and Great Britain. Today we will look at examples of how these countries promote themselves in the Russian web space.
DIGITAL MARKETING
Marketing of Northern and Southern European Tourist Destinations in Russia
European cities are annually visited by millions of Russian tourists. The statistics says it all: out of Top 20 popular countries among Russians, 12 are European.
DIGITAL MARKETING
Ideas for Travel Content Marketing: What Attracts Russian Travellers
Content makes it possible to create a connection between you and a traveler, to build a trust-based relationship, and to add value and sense to the very process of preparation to a trip. Travel industry content marketing is not only about beautiful pictures and fairy-tales about travelling.
DIGITAL MARKETING
Travel Digital Marketing: Best Online Advertising Tools in Russia for Tourism Industry
What advertising channels at what stage should be used so that a traveller became your loyal client right after his or her first trip? Today, we will inquire into various online promotion channels from the perspective of CJM.
B2B MARKETING
Travel Market Segmentation: A Key to Better Understanding of Russian Customer Needs
Our experience shows that travel business owners seldom or never know their target audience, while knowledge of market segmentation in travel and tourism industry is a foundation of any marketing strategy. Only knowing your target audience, you will be able to correctly set goals, objectives, to formulate a correct offer, and to choose the most effective tools to meet your KPI.
DIGITAL MARKETING
Effective Social Media Marketing for Travel Industry in Russia
If you decided to go to the Russian market, and here to stay, do not stop on one social network, but experiment with different ones. Remember that communication with users in social media helps maintain an emotional bond. Test different content not only in its matter, but also its manner, analyze the audience’s reaction, and raise your reach.
DIGITAL MARKETING
Email Marketing for Travel Industry: How to Retain Customers
The travel industry provides a huge number of grounds to send e-mail throughout the whole customer lifecycle, from planning of a vacation until its end. The aim of e-mail marketing in tourism is to build a trust-based relationship between an agency and a client and to convert a tourist into a loyal customer.
MEDIA BUYING
Marketing in travel: how to promote in the Russian market
When defining what travel marketing is, it is most often meant to be a promotion of a particular travel destination (a country, city, or region). However, experience has shown that marketing in the travel and tourism industry includes complementarity of all travel service providers and their interaction with each other.
B2B MARKETING
Russia in the World Travel Market
According to the report International Tourism Results 2018 and Outlook 2019 prepared by UNWTO, world travel market has been demonstrating heady growth rates for the second year in a row. At year-end, the growth of the world travel industry market hit 6%, with 1.4 billion international trips. The outbound tourism market of Russia finished the year of 2018 with a humble growth in the number of tourists.
B2B MARKETING
Russian travel industry market size: statistics and trends
Russians’ tourist outflow growth rates in 2018 dropped due to a natural deceleration after an explosive growth in 2017, a reduction of real disposable population incomes, and a severe weakening of the ruble’s exchange rate since spring 2018. World Cup 2018 joined these factors, too, having left a significant part of solvent people at home (in Russia) at the top of the season (a large number of people in big cities who were servicing the World Cup, from rescue workers to doctors).
B2B MARKETING
5 Travel Marketing Trends You Need to Know in 2019
Tourism individuality is on the top of travel marketing trends—one third of respondents (34%) are interested in ready-made personal recommendations for travels. Notably, 41% would entrust travel planning to artificial intelligence that would offer options on grounds of the analysis of their previous travels. Taking into account that the majority of Russian entrust preparation of their travels to travel agencies (more than 60% Russian tourists prefer organized tours), personalized offers will surely catch the interest of a greater part of tourists.
