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Blog about travel marketing strategies in Russia
Blog about travel marketing strategies in Russia
DIGITAL MARKETING
Hotel Marketing Strategies and Ideas for Promotion in Russia
Learn how to effectively promote foreign hotels in Russia and attract a diverse audience with proven marketing strategies and new approaches.
DIGITAL MARKETING
Attract Russian Patients: Develop a Winning Medical Tourism Strategy
Explore top destinations and effective advertising strategies for outbound medical tourism targeting Russian patients. Learn how to attract and engage this market.
DIGITAL MARKETING
Top Russian-speaking travel bloggers on Instagram. Detailed overview by content topics
Boost your brand with top Russian-speaking travel influencers on Instagram! Discover how their engaging content and loyal followers can elevate the marketing strategy.
DIGITAL MARKETING
Russian traveler's behavior evolution. Key travel market insights
In this article, learn more about how travel businesses can benefit from the "direct buying" trend and use promotion on travel services in Russia.
DIGITAL MARKETING
Where Are We Going? Russian Tourism Market in 2022
From January to March 2022 citizens of the Russian Federation made 3,880,679 trips abroad for various purposes. This figure is much higher than in the same period of 2021.
DIGITAL MARKETING
Special Projects in Tourism: How to Launch a Successful Campaign in Russia
Advertising special projects are an opportunity for tourism brands to do something beyond the usual scope of marketing activities and stand out from the rest of the travel market players.
B2B MARKETING
2022 Tourism Market Trends in Russia
The focus on sustainability, safe travels, health care, ecotourism and other tendencies of 2021 will still stay with us in 2022. However, preferences of Russian tourists have changed a bit in the context of rapidly changing conditions for travelling, which has also affected newly emerged market trends.
DIGITAL MARKETING
2021 Destination Marketing: Best Post-Pandemic Video Ads
We put together the best advertising video clips and other marketing videos of countries that, in the opinion of our experts, were most original among tourism brands of destinations in 2021.
B2B MARKETING
How the Preferences of Russian Tourists Have Changed After the Pandemic
Niche destinations are showing incredible growth. Tanzania showed the largest increase from the Top 10 leaders in tourist trips from Russia — 66 times more Russians visited the country in H1 2021 compared to the pre-pandemic year of 2019.
B2B MARKETING
Russians Named Their Favorite Destinations for Event Tourism
To celebrate an important event, 58% of Russians go on a trip. According to the study, 59% of respondents celebrated their birthday on a trip at least once, and 45% celebrated New Year.
B2B MARKETING
Russians Named the Best Cities for Cultural and Educational Tourism
In 95% of cases, travelers purposefully want to get information about the place of stay, its history, and culture. Thus, 91% of the respondents independently find what they are interested in on the Internet or in travel guides.
DIGITAL MARKETING
Survey: What are the Best Protection Measures While Traveling During a Pandemic?
A third of respondents chose pre-travel vaccination. 27% of respondents think that it's better to stay at home. 17% of respondents believe that masks and gloves will protect them.
DIGITAL MARKETING
Chatbots in Tourism: Successful Cases in the Russian Market
A chatbot is a virtual helper that works under a pre-designed pattern. A chatbot is intended for clients who want to quickly find information that they need or to get answers to their questions without making immediate contact with managers by phone or using a feedback form.
B2B MARKETING
2020 Russian Travel Market Development Results: How Tourism Survived the Pandemic
The lowest drop was demonstrated by tourist flows to China (-94% as compared to 2019), Spain (-90%), and Italy (-86%). At that, Top-15 most popular travel destinations among Russians included India (-57%), Cuba (-58%), and the Dominican Republic (-65%) for the first time ever.
B2B MARKETING
Most Russian Tourists Expect Full Border Opening in 2021
The resumption of travel abroad in full in 2021 is expected by 60% of Russian tourists. Among the most desirable destinations for travel, they named Turkey, Thailand, Egypt and Europe.
DIGITAL MARKETING
Now travelers want unique impressions, looking for unusual vacations in seclusion and away from civilization or learning regional cultures. Many people warmed to healthy lifestyle and environmental ideas, that is why in 2021 health resort vacations, eco-labelled hotels, and agricultural farms will be the hottest new trend.
DIGITAL MARKETING
Most Russians Use the Internet to Organize Their Own Travel Around the Country
Russian tourists today quickly determine the direction of their vacation and come to the place with a ready-made plan. They plan their own trips, and they are three times more likely to use the Internet than travel agencies to choose a holiday destination and make an activity plan.
B2B MARKETING
Only a Third of Business Trips Took Place in 2020
The number of airline tickets purchased by business travelers in 2020 decreased by 66% compared to last year. Thus, the number of business trips in Russia fell by 60%, and foreign trips reached only 16% of the volume of 2019.
DIGITAL MARKETING
99 Content Ideas for Travel Business
We prepared 99 topics of travel content that will let you maintain your blog effectively throughout the year and never repeat yourself.
B2B MARKETING
The Scope of Business Trips Continues to Recover
The scope of business trips continues to grow: the number of flights compared to the summer increased by almost 25%, and train trips – by 13%.
