Blog about travel marketing strategies in Russia

Blog about travel marketing strategies in Russia

B2B MARKETING

B2B MARKETING

How the Pandemic is Changing Russia's Tourism Industry

Russian tourists in the era of the pandemic recession demonstrate three different behavioral models that should be taken into account by the tourism business when planning work.

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DIGITAL MARKETING

DIGITAL MARKETING

Reputation Management in Tourism Marketing: How to Prevent a Crisis?

Reputation marketing (or Online Reputation Management) includes a whole range of tasks that are aimed at managing the reputation and image of a tourism brand in the online environment: from monitoring brand mentions in the media space to developing a strategy for creating, maintaining and, if necessary, restoring the brand's reputation.

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MEDIA BUYING

MEDIA BUYING

Do Russians Want to Travel After Lockdown?

As early as in the beginning of May, research holding Romir published a study that showed that the share of those who plan their vacation or trip has grown almost twice since the beginning of the lockdown.

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DIGITAL MARKETING

DIGITAL MARKETING

Coronavirus Marketing: How COVID-19 Changed Strategies of DMOs and NTOs

Just like during the isolation, countries continue communication with their audiences, explore new channels and forms to promote their regions. Priorities of travel marketing shifted in favor of development of content strategies, communication with followers in social media, use of augmented reality technologies etc.

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DIGITAL MARKETING

DIGITAL MARKETING

Tourism in Crisis: How to Promote Business When Borders Are Closed

Borders will be opened in the coming months, and tourists will be open to travelling again. That is why we believe that it is no good to stop advertising campaigns but travel brands need to move away from a strategy ‘visit right now’ for a while and move to a new one ‘visit later’ for promotion.

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DIGITAL MARKETING

DIGITAL MARKETING

Countries in Crosshairs: Review of Russian Language Publics in Social Media

Although Turkey leads among Russian tourists in travelling statistics, UAE became the most popular country in VKontakte (more specifically, an official page of Dubai). The silver and bronze are won by the Dominican Republic and Thailand respectively. Turkey has taken the 6th place only.

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B2B MARKETING

B2B MARKETING

Where Russians Went in 2019

Although Russian mass media glittered with headlines such as ‘Russians Exchange Turkey for Local Resorts’, Turkey became a leader of the outbound tourism flow by a long shot. What is more, this is related to both data concerning the general outbound flow and the tourist flow in particular.

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B2B MARKETING

B2B MARKETING

How to put the destination on the world tourist map in the eyes of a Russian tourist

Anna Härkönen, VisitKarelia Destination Project Coordinator, tells about what marketing activities are helping North Karelia, a small region of Finland, attract Russian travelers.

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B2B MARKETING

B2B MARKETING

2020 Travel Marketing Trends

In 2020, needs, behavior, and aspirations of Russian travellers keep changing. A new decade in tourism will continue under the umbrella of development of technological and conscious tourism.

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MEDIA BUYING

MEDIA BUYING

Russian Travel Market Digest

We constantly follow the dynamics of the Russian travel and media market, and, in order to ease the problem of monitoring for travel business figures, we put all the latest data together into a single digest that we will be updating on a regular basis (quarterly).

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DIGITAL MARKETING

DIGITAL MARKETING

Top Russian-Language Travel Bloggers on VKontakte

Ranking of Russian-language travel blogs on VKontakte (updated January 2020)

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B2B MARKETING

B2B MARKETING

Where Rich Russians Went on New Year Holidays

The most expensive weekend on this holiday became a family flight from Saint Petersburg to Phuket for two million rubles.

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B2B MARKETING

B2B MARKETING

Back to the Future: What is in Store for Business Tourism in a New Decade?

The survey showed that almost half of respondents (47%) consider business trips to be still important for business: neither video conferences (chosen by 15% respondents) nor 3D holograms (20%) will manage to replace personal presence at negotiations.

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B2B MARKETING

B2B MARKETING

Tourists Told about Travel Planning Issues

Tourists consider an application for a visa to be the most difficult stage in preparation for a travel. 24% respondents who took part in a new survey told about it.

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DIGITAL MARKETING

DIGITAL MARKETING

Top Russian-Language Travel Bloggers on Instagram

Ranking of Russian-language travel blogs on Instagram (updated December 2019)

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DIGITAL MARKETING

DIGITAL MARKETING

Top Russian-Speaking Travel Bloggers on YouTube

Ranking of Russian-language travel blogs on YouTube (updated December 2019)

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B2B MARKETING

B2B MARKETING

Russians with Kids Prefer Beach and Excursion Vacations in Europe and Russia

Most often, travellers with children get to the destination by plane (78.8%), but families with one child fly 10% less often than large families. 11.6% go by car and 8.5% by train. At that, travellers with one child prefer a car to a train almost 3 times more often.

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DIGITAL MARKETING

DIGITAL MARKETING

Podcasts for Travellers—Follow the Trends!

Many experts note that podcasts in Russia have gained a second wind this year. So, according to Yandex.Wordstat statistics, Russians’ interest to podcasts has grown twice within the last year, while the dynamics of podcast discussions in social media has increased 4 times.

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DIGITAL MARKETING

DIGITAL MARKETING

Not Every Russian Has Booked a New Year Tour Yet—How Do We Help Them Choose?

Based on past years’ experience, Russians give their preference to holidays in warm countries, trying to escape winter cold that rules in the most part of the country. Thailand, UAE, India, Vietnam, Dominican Republic, and Cuba were among best sellers of 2019 New Year tours.

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B2B MARKETING

B2B MARKETING

Growing Flow of Tourists: Where Russians Went in First Half-Year 2019

According to the latest numbers of the Border Guard Service of the Federal Security Service of the Russian Federation, the outbound tourist flow from Russia grew by almost 9% in the first half-year of 2019, as compared to the same period in 2018.

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