+7 (495) 818-96-58
Digital Marketing Agency
in Russia
RMAA Group is an independent Russian full service marketing and advertising agency.
We offer a variety of services aimed at assistance in meeting all upcoming demands of your clients from Russia and CIS countries. Our agency helps global brands reach all most desirable customers in Russia.
Our Approach to Digital Marketing and Online Advertising in Russia
Analytics, Audit & Alignment - we analyze your business segment, study your competitors, look at the market through the lens of customers, and skim the cream off to integrate it into your strategy.
Customer Journey Mapping - we learn the journey of your customer and propose tools and strategies, by means of which we can build a Digital Marketing Strategy that covers 360° of your audience.
Content Strategy - on grounds of the above, we already understand the needs of your target audience. We create relevant content, attract the attention of your target audience, and move it through a sales funnel.
KPI Reporting & Optimization. Analysis and adjustments are an integral part of any successful online campaign. By means of optimization and daily improvements, we improve indicators of our investments in marketing step by step.
Our core digital marketing services in the Russian internet
Search Engine Marketing
Talking about the modern situation with digital marketing, platforms and channels bring success only through technical know-how in products and search data. We are obsessed with search results regarding your business, market changes, shifts in demand, and industry innovations.
Social Media Marketing
Social networks are not only about funny posting - though it is great, too - but also about distribution of information via social ads. SMM leads to a success due to thorough selection of features to maximize its effect, acquire targeting know-how, realize its results, and work everything out. Social media is more likely part of your comprehensive marketing strategy than just a channel.
Influencer Marketing
We are aware of the fragmentation of influencer marketing space, and this is the reason why we offer ONE access point to brands and companies to reach over 5,000 social influencers, micropublishers, and stars of social media!
Search Engine Marketing
Talking about the modern situation with digital marketing, platforms and channels bring success only through technical know-how in products and search data. We are obsessed with search results regarding your business, market changes, shifts in demand, and industry innovations.
Social Media Marketing
Social networks are not only about funny posting - though it is great, too - but also about distribution of information via social ads. SMM leads to a success due to thorough selection of features to maximize its effect, acquire targeting know-how, realize its results, and work everything out. Social media is more likely part of your comprehensive marketing strategy than just a channel.
Influencer Marketing
We are aware of the fragmentation of influencer marketing space, and this is the reason why we offer ONE access point to brands and companies to reach over 5,000 social influencers, micropublishers, and stars of social media!
Our clients and cases:
Case study for Lotte and its Pepero Game promotion campaign in Russia
Client: Lotte Confectionery manufactures and sells various confectionery products in South Korea and internationally. It offers chewing gums, chocolates, biscuits, ice-creams, pies, snacks, candies, and breads. The company is based in Seoul, South Korea.
Marketing challenges for «Pepero» sticks in Russia:
- Build brand awareness;
- Attract audience to the product;
- Educate the audience in Russia about popular Korean game – Pepero Game.
Solution: Encouragement of people to participate in #Peperogameru contest. This is a game where a couple eats a Pepero sweet stick from both ends and finally kisses. Popular bloggers and Internet celebrities took part in #Peperogameru and appealed to their subscribers to join the game.
Results:
- 5544 FOLLOWERS
- 248 PARTICIPANTS
- MORE THAN 5'000'000 LIKES
Case study: The promotion of a German online game in Russia
Client: Bigpoint GmbH is a German video game developer. The company develops stand-alone browser-based games as well as social network games. Bigpoint also runs a gaming portal website with a number of browser-based massively multiplayer online role playing games it has produced and has over 200 million registered users.
Marketing challenges for «DRAKENSANG» online game in Russia:
- To attract a new audience to the product DRAKENSANG, by using new channels of promotion which had not been used before.
- The Browser Game DRAKENSANG has been known to Russian gamers for quite a long time, so RMAA Group`s task was to increase brand awareness and build loyalty of current gamers from Russia.
Solution: Organize a competition between popular Russian bloggers and launch viral marketing campaign. As the basis of the viral campaign we took so-called “let`s play” videos.
To create videos we employed popular Runet video bloggers: presenter of the popular show “I Like” and video blogger Sam Nickel (the man who touched thousands of breasts in the video with Vladimir Putin). The idea was to organize a battle between popular Runet video bloggers to determine the best “let`s play” maker.
Results:
The total number of views of all five video was more than 1.5 million
Learn more details about the campaign
Client testimonial:
RMAA Group has been a greatly partner for our campaign.
Our collaboration with RMAA Group has allowed us to enter new territories and collect a lot of valuable intelligence on new marketing channels and attracting new audiences. RMAA Group`s team has been a greatly partner for our campaign and we look forward to working with them again.
Thyge Backenin
Media Marketing Manager, Bigpoint GmbH
Russian-Speaking Influencer Marketing Overview
White Paper:
Further insights and trends in the Influencer Industry within Russia and the CIS
Russian Digital
Market Overview
White Paper:
Strategic Insights into
Russian Digital Marketing Landscape
HOW TO SELL
TO RUSSIAN LARGE
COMPANIES?
White Paper:
Learn how to conquer this billion-dollar marketplace
Do you want to know more about our other services?
B2B Marketing Solutions
Media Buying Solutions
Full Integrated Digital Marketing
RMAA has offices in two Russian cities: Moscow and Vladivostok.
Moscow
RMAA Moscow
121099, Russia
Moscow, Vozdvizhenka st.,
building 10
Phone:
+7 (495) 818-96-58
Moscow
RMAA Moscow
121099, Russia
Moscow, Vozdvizhenka st.,
building 10
Phone:
+74958189658
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