Media Monitoring in Russia

We help travel brands hear the opinion of Russian tourists about their product and build a reputational marketing strategy, based on travellers’ insights.

Get media space under control

To monitor and analyze media coverage, we use the YouScan system that enables us to:

Follow reviews in websites;
Monitor TV channels
(10 major channels);
Monitor radio;
Track citing in the press;

Do online monitoring of mass media;
Use an unlimited number of tags to classify mentions;
Automatically analyze frequent words;
Filter results by authors’ geography and sex.

Study and marketing

Media monitoring enables to:

learn what is told about you and your brand online and whether it is discussed at all;
find new platforms and opinion leaders in the field of tourism;
measure the effect of advertising campaigns and their virality;
understand the visual environment of your brand;
find up-to-date insights from Russian tourists themselves.

Brand management

With the help of media monitoring:

you will always keep up with what users write about you and will be able to quickly neutralize the negative and to thank brand advocates;
you will manage to follow interesting news hooks in the field of tourism and evaluate the efficiency of PR campaigns and events.