Blog about successful marketing strategies in Russia

MEDIA BUYING

Exploring Out of Home and Indoor Advertising Opportunities at Pulkovo Airport in Russia

Discover effective Out-of-home and Indoor advertising at Pulkovo Airport. Target high-income travelers and boost visibility.

MEDIA BUYING

Digital Outdoor and Indoor Advertising at Domodedovo Airport in Russia for Brand Promotion

Explore out-of-home advertising strategies at Domodedovo Airport in Russia. Reach your audience effectively! Learn more now.

MEDIA BUYING

Maximizing Visibility: Digital Opportunities Outdoor and Indoor ads at Sheremetyevo Airport in Russia

Discover DOOH advertising opportunities at Sheremetyevo, the vibrant airport hub of Moscow, to achieve unmatched visibility for your brand.

MEDIA BUYING

The Digital Frontier: How DOOH is Shaping the Future of Advertising in Russia

Outdoor advertising was predicted to have the slightest negative changes, after which further growth comes. Was it really so and what to focus on in 2024?

MEDIA BUYING

How Digital Formats Help Boost OOH Efficiency

There was a unique phenomenon for the industry in 2020—out-of-home advertising was deprived of its audience, and this backfired on the advertising revenue. OOH sales hit the lowest reading during the lockdown (April, May, June).

MEDIA BUYING

Overview of the largest outdoor constructions in Moscow and Saint-Petersburg

Massive advertising construction placed on the fine overviewed place with number of contacts is a source of pride to any company. For a long time, large brandmauers and banners have occupied city facades in Moscow and Saint-Petersburg. Recently the situation has changed significantly: Russian government started to control outdoor advertising. There are not many large constructions anymore.

MEDIA BUYING

Methods of efficiently improving outdoor advertising in Russia

Good day! Outdoor advertising is one of the most popular kinds of advertising in Russia. So, how can you direct people’s attention to your outdoor advertising? How can your billboard stand out from your competitors? A great many advertisers think about how outdoor advertising can boost competitiveness. Let’s have a look at the illustration below of the most common size of billboard (3x6 meters). Such kind of advertising structures are situated practically everywhere in Russia.