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Blog about beauty&care marketing strategies in Russia
Blog about beauty&care marketing strategies in Russia
DIGITAL MARKETING
Specific Features of Promotion of Pharmaceutical Brands in Russia. Part 2
Let's talk about social networks, promotion which can be aimed both at attracting additional traffic to the website, and at developing your own brand pages within specific social services. In contrast with Yandex and its tools, running campaigns here will develop in a bit different way.
DIGITAL MARKETING
Specific Features of Promotion of Pharma Brands in Russia. Part 1
In 2021, the number of online orders in online pharmacies increased by 30% compared to the previous period, online sales increased by 34% as a whole, and the total volume of the pharmaceutical segment amounted to 2,295 billion rubles. In 2022, the average amount of expenditures for online purchases of medicinal products has become even more, 438 rubles per person (+34% compared to 2021).
DIGITAL MARKETING
Promotion of a Medical Brand in Russia. Checklist for the Promotion of Clinics 2022
Promoting medical brands and services in Russia has never been easy for implementation due to a number of restrictions and strict legislation. Besides, in 2022, all businesses operating in this segment faced new problems related to the blocking of many tools within the territory of the Russian Federation.
B2B MARKETING
Russian Cosmetics Market: How the Preferences of Russians Have Changed After the Pandemic
The size of the cosmetics market in 2020 decreased by 7%. While sales of decorative cosmetics fell, the demand for personal care products, masks and body lotions only increased.
