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Digital Marketing Agency in Russia

We connect brands with Russian-speaking audiences, helping global companies launch effective digital campaigns in Russia. As a cross-border agency, we provide market research, media planning, paid ads, influencer marketing, and performance optimization

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The Digital Ecosystem of Russia

Russia’s digital space is shaped by popular local platforms like VKontakte, and Odnoklassniki and global social media. After restrictions on Western services, many users continue accessing Instagram, YouTube, and Discord via VPNs. Telegram remains a key communication platform, and Yandex competes with Google in search.

Russia’s Digital Ecosystem

Explore the key digital platforms defining Russia’s online landscape. From search engines to entertainment, a combination of local and global services shapes user behavior and digital trends. 

Created by RMAA

Owned Media
Organic Search
Brand Pages
Earned Media
ORM&SERM
Analytical Tools
Verification Tools
Mobile App Analytics
Web Analytics
Paid Media
Paid search
Paid Socials
Display Networks
Influencer Marketing
Online Retail Ads & Reviews
Video Networks
Yandex

As Google’s main competitor in Russia, Yandex has gained dominance recently. While Google previously led in search, Yandex now holds the majority share, processing 65.12% of search queries in the country.

Organic Search
Owned Media
Google

Russians continue using Google, as it remains the default search engine on many devices. However, Yandex is gaining traction with faster updates on maps and other services, making it more convenient locally.

Organic Search
Owned Media
Discord

Discord suits gaming and tech, brands, fostering direct engagement via servers. Communities host discussions, live streams, and exclusive content, connecting brands with highly engaged niche audiences.

Brand Pages
Owned Media
VK

VK is Russia’s top platform for brand communities, which is ideal for retail, entertainment, and services. Businesses share diverse content and engage users through direct communication in posts' comments.

Brand Pages
Owned Media
Odnoklassniki

OK is best for brands targeting older audiences in family, health, and local services. Pages feature interactive posts and discussions, with built-in tools for direct sales and community engagement.

Brand Pages
Owned Media
Instagram

Despite restrictions in Russia, Instagram remains key for fashion, beauty, and lifestyle brands. Brands use visual content, Reels, Stories, and influencers to reach a young, solvent Russian audience.

Brand Pages
Owned Media
YouTube

YouTube is the best place for entertainment content. Successful audience engagement relies on high-quality visuals, strong storytelling, and influencer collaborations.

Brand Pages
Owned Media
Telegram

Telegram suits brands needing direct, content-driven engagement. Ideal for brand media, finance, and tech, channels offer updates, insights, and customer interaction, with options for chatbot automation.

Brand Pages
Owned Media
Industry Media

Industry media boosts brand image through interviews, expert articles, and features. Top online news media, niche forums, and trade magazines in Russia play a vital role in reputation.

ORM&SERM
Earned Media
iRecommed

iRecommend is a Russian platform for product and service reviews, ideal for boosting brand reputation. Businesses can monitor, manage, and purchase reviews, shaping public perception and trust.

ORM&SERM
Earned Media
Otzovik

Otzovik lets brands manage their reputation by engaging with reviewers. After registration, companies can respond to feedback, resolve concerns, and build trust through direct customer interaction.

ORM&SERM
Earned Media
Social Media

Social media requires constant monitoring and fast responses to customer feedback. Brands must engage actively, track discussions, and leverage UGC content to shape reputation and maintain trust.

ORM&SERM
Earned Media
Local Maps

For local Russian businesses, maps like 2GIS, Yandex Maps, and Google Maps are key. Users read reviews on business profiles before visiting stores or booking services, making reputation management essential.

ORM&SERM
Earned Media
Weborama

Weborama is an international ad verification tool available in Russia. It is used in programmatic advertising to ensure ads reach real users, not bots, improving traffic quality and campaign efficiency.

Verification Tools
Analytical Tools
AdRiver

AdRiver is a Russian ad verification platform designed for local advertisers. It tracks traffic quality, and ensures accurate ad placement across Runet’s digital ecosystem.

Verification Tools
Analytical Tools
AppMetrica

AppMetrica is Yandex’s mobile analytics tool for tracking app performance, user behavior, and ads. It provides real-time data, attribution, and crash reports to help developers optimize engagement.

Mobile App Analytics
Analytical Tools
AppsFlyer

AppsFlyer is a mobile attribution platform that tracks which media source drives app installs or re-engagement. It helps marketers optimize campaigns by accurately attributing user actions.

Mobile App Analytics
Analytical Tools
Adjust

Adjust offers mobile analytics and attribution, analyzing user interactions, installs, and ad performance. It ensures accurate campaign measurement, prevents fraud, and enhances app monetization strategies.

Mobile App Analytics
Analytical Tools
Yandex Metrica

Yandex Metrica is Russia’s top web analytics tool, similar to Google Analytics. It tracks user behavior, traffic sources, and conversions, offering heatmaps and session replays to optimize site performance.

Web Analytics
Analytical Tools
Roistat

Roistat is a Russian analytics platform for business optimization. It provides end-to-end analytics, call tracking, and customer journey insights, helping companies improve marketing and boost sales.

Web Analytics
Analytical Tools
Google Analytics

Google Analytics remains widely used in Russia, but restrictions limit its functionality. Many businesses now rely on Yandex Metrica as an alternative for tracking traffic, user behavior, and conversions.

Web Analytics
Analytical Tools
Yandex Direct

Yandex Direct is the top platform for paid search ads in Russia since Google Ads is blocked. Advertisers target Russian-speaking users with keyword-based ads and flexible bidding in Yandex search results.

Paid search
Paid Media
VK

Targeted ads on VK are launched through VK Ads, the platform for advertisers. It covers VK, Odnoklassniki, Avito, and 50,000+ partner sites, offering precise targeting to reach Russian users effectively.

Paid Socials
Paid Media
Dzen

Paid Social Ads in Dzen run through VK Ads or Dzen’s native tools. VK Ads targets audiences across VK’s ecosystem, while Dzen’s tools promote branded content in user feeds as native recommendations.

Paid Socials
Paid Media
Telegram

In Russia, Telegram is a key media platform with many ad options. Paid Telegram Ads run via third-party services, while Yandex Direct places PPC ads in its partner channels.

Paid Socials
Paid Media
OK

Targeted ads in Odnoklassniki run via VK Ads and the platform’s own ad manager. VK Ads enables cross-platform campaigns, while the OK Ads Cabinet offers flexible targeting, analytics, and various ad formats.

Paid Socials
Paid Media
Yandex Direct

Beyond search ads, Yandex Direct offers extensive display advertising across 50,000+ platforms, including websites, mobile apps, and Smart TV apps, providing broad reach for brands in the Russian market.

Display Networks
Paid Media
VK Ads

VK Ads powers display ads across VK and 50,000+ partner sites. With Meta ads blocked in Russia, it’s a key tool for brands to reach users via banners, interactive formats, and native placements.

Display Networks
Paid Media
Programmatic platforms

Brands often need more precise targeting than major platforms offer. Independent programmatic solutions from mobile operators, banks, and data providers enable advanced audience reach across digital networks.

Display Networks
Paid Media
VK

VK influencers run their own communities, sharing diverse content. Brands collaborate directly or use VK AdBlogger, an official tool within VK Ads, to streamline partnerships and track campaign performance.

Influencer Marketing
Paid Media
Instagram

With Meta targeted ads blocked in Russia, influencer collaborations are the only way to promote brands. Reels and detailed Stories from top and micro-influencers drive strong engagement and interaction.

Influencer Marketing
Paid Media
YouTube

Influencer collaborations are the only way to advertise on YouTube in Russia due to the targeted ad ban. Yet, it remains highly effective, as YouTube is the country’s top platform for video consumption.

Influencer Marketing
Paid Media
Telegram

Influencer marketing in Telegram relies on channel integrations. As Russia’s leading messenger, it hosts top influencers, and niche experts. Ads are mostly text-based with visuals, ensuring engagement.

Influencer Marketing
Paid Media
Twitch

Twitch is Russia’s most popular platform among gamers. While global viewership declines, the Russian segment keeps growing. Brands partner with top streamers for live promotions.

Influencer Marketing
Paid Media
Wildberries

Managing reviews is key on Wildberries, as ratings influence rankings. For targeted promotions, ads run through Wildberries Ads and Yandex Direct, while brands also buy positive reviews.

Online Retail Ads & Reviews
Paid Media
Ozon

Ozon has its ad platform for marketplace promotions and also supports Yandex Direct. However, boosting product rankings requires more than ads—brands must actively manage reviews, ratings, and feedback.

Online Retail Ads & Reviews
Paid Media
Sber Mega Market

The marketplace has its own ad platform powered by Sber’s programmatic ecosystem. While reviews impact product rankings, discounts via the Sber Spasibo program also drive sales.

Online Retail Ads & Reviews
Paid Media
Yandex Market

The marketplace provides broad ad options via Yandex Direct, including product galleries in search. With high competition, sellers must manage reviews and use third-party services for positive feedback.

Online Retail Ads & Reviews
Paid Media
Programmatic platforms

In Russia, there are programmatic platforms focused on video ad placements. The choice depends on ad formats, inventory, and targeting capabilities, ensuring precise reach across video content.

Video Networks
Paid Media
VK Ads

VK Ads runs video ads across VK’s platforms, including VK Video and partner sites. As one of Russia’s top ad solutions, it helps brands engage audiences through various video formats.

Video Networks
Paid Media
YandexDirect

Yandex Direct runs video ads across Yandex’s network, including top sites and apps. Advertisers use CPMv bidding to target Russian audiences with in-stream and out-stream formats.

Video Networks
Paid Media
News Reading
Listening To Music
Listening To Podcasts
Watching TV & Video
Watching Movies & Series
Game Streaming
PC Gaming
Online Shopping
Product Reviews & Recommendation
Discounts & Deals
Publish Private Classifiends
Buying Property Abroad
Travel Booking Services
Search Engines & Directories
Mobile App Stores
Geo Navigation
Messaging
Social Media Engagement
Telegram

Telegram is not just a messenger, but it has become a media phenomenon in Russia. The platform hosts influencers, media, and niche communities, making it a key digital space for both users and advertisers.

News Reading
Yandex Music

Yandex Music is Russia’s music streaming service, offering a library of tracks and personalized recommendations. Integrated with other Yandex products, it remains a convenient choice for Russian users.

Listening To Music
VK Music

VK Music is a streaming service built into VK, Russia’s largest social network. It offers frequent releases from Russian artists, making it a top choice for local music fans.

Listening To Music
OK Music

OK Music is a streaming service for users of Odnoklassniki. It allows listening within the platform, featuring online radio and themed playlists.

Listening To Music
Yandex Music

Yandex Music, part of Yandex’s ecosystem, offers users access to podcasts and audiobooks in Russian. The platform hosts thousands of podcasts, covering topics like society, culture, science, and business.

Listening To Podcasts
VK Music

VK Music features a vast catalog of podcasts, categorized by themes and editors’ picks. Users can conveniently listen without leaving VK, making it a seamless platform for discovering audio content.

Listening To Podcasts
Apple Music

Apple Music offers a global selection of podcasts, allowing Russian users to listen to international shows in the original language. The platform provides diverse content across various genres, from business to entertainment.

Listening To Podcasts
YouTube Podcasts

Part of the YouTube Musiс, YouTube Podcasts is popular among Russian users for listening to audio. Video podcasts are also widely watched on YouTube, with humor and business being the most in-demand topics. 

Listening To Podcasts
YouTube

As Russia’s top video platform, YouTube saw its speed throttled in 2024, making it inaccessible without a VPN. However, users continue to actively consume content across music, gaming, and entertainment.

Watching TV & Video
RuTube

Rutube is a Russian video platform. It offers a wide selection of content, including foreign movies and TV shows, making it a key alternative after YouTube’s slowdown in Russia.

Watching TV & Video
VK Video

With YouTube only accessible via VPN in Russia, VK Video has become the go-to platform for users without one. It provides movies and video content from VK bloggers.

Watching TV & Video
Kinopoisk

Kinopoisk is Russia’s top platform for movie and TV enthusiasts. It offers reviews, ratings, and critiques from both users and film critics, along with a streaming service for watching films and series.

Watching Movies & Series
IVI

IVI is a leading online cinema in Russia, offering a vast library of domestic and international films and series. Users can stream in high quality on Smart TVs, mobile devices, and gaming consoles.

Watching Movies & Series
OKKO

OKKO is a Russian online cinema known for high-quality streaming and exclusive Russian content. The platform provides movies, series, and sports broadcasts with a subscription-based model and no ads.

Watching Movies & Series
Wink

Wink is a Russian online cinema offering movies, series, and TV channels on-demand. Available by subscription or pay-per-view, it features both Russian and international content.

Watching Movies & Series
Apple TV

Apple TV provides subscriptions for Apple TV+ originals or pay-per-view movies and series. Many Russians watch content on this platform in the English language to enjoy authentic performances.

Watching Movies & Series
Twitch

Twitch is the leading streaming platform for Russian gamers. Viewers watch live streams of top Russian-speaking players, game walkthroughs, and esports tournaments. Gamers actively engage in live chat.

Game Streaming
YouTube Games

YouTube remains a top platform for gaming content in Russia, where gaming bloggers dominate local rankings. Viewers watch streams of top Russian players, game reviews, and esports events.

Game Streaming
Discord

Discord remains a top platform for Russian gamers, accessible only via VPN. It hosts themed servers where users share experiences and test new game releases and demos from community admins.

Game Streaming
VK Play

VK Play is Russia’s largest gaming platform, combining a digital game store and streaming. With 75M users in Russia, it attracts gamers with frequent releases of both Russian and international titles.

Game Streaming
Steam

Over 95% of Russian gamers have a Steam account, though direct payments are blocked. Players buy games by changing their payment region, using mobile operators, intermediaries, or global activation keys.

PC Gaming
Epic Games Store

Epic Games Store remains one of Russia’s leading platforms for buying PC games. Some foreign developers have imposed restrictions, but for blocked games, players use alternative payment methods.

PC Gaming
VK Play

VK Play offers a vast library of PC games, including Russian and international titles. Players can buy, download, or stream games via cloud gaming, and the platform also hosts esports tournaments.

PC Gaming
Wildberries

Wildberries is Russia’s largest online marketplace, offering a vast selection of products. Its fast delivery is supported by a nationwide network of pickup points, making it the top choice for shoppers.

Online Shopping
Ozon

Ozon is Russia’s second-largest marketplace after Wildberries. Many Russians choose it when it offers lower prices than competitors. Ozon also presents in most CIS countries.

Online Shopping
Yandex Market

Yandex Market is Russia’s third-largest marketplace. Unlike Wildberries and Ozon, it lets users first choose a product and then compare prices from different sellers within a single product page.

Online Shopping
Sber Mega Market

Sber Mega Market is a marketplace from Russia’s bank Sberbank. Most users are his clients, as the platform offers the Sber Spasibo program. It provides exclusive discounts when paying with a Sberbank card.

Online Shopping
Otzovik

Otzovik is a Russian review platform where users share opinions on products, and more. Brand representatives actively resolve customer issues by responding directly to negative reviews inside the platform.

Product Reviews & Recommendation
Irecommend

iRecommend.ru is a Russian platform for product and service reviews across categories like beauty, health, and technology. Many consumers rely on its feedback before making a purchase.

Product Reviews & Recommendation
Biglion

Biglion is Russia’s largest coupon platform, providing discounts on products and offline and online services, where users purchase coupons to save money. The service operates in many cities across Russia.

Discounts & Deals
Frendi

 Frendi features daily hot deals, discounts on restaurants, travel across Russia, and various products. Users can buy exclusive offers, with some discounts reaching up to 90% in select categories.

Discounts & Deals
Avito

Avito is Russia’s top platform for publishing private classifieds. Users buy and sell new or used goods, offer services, and post job listings. The site covers everything from auto to local services.

Publish Private Classifiends
Youla

Youla is a Russian classifieds platform, focused on second-hand goods and part-time jobs. As a VK project, it requires a VK account for posting ads and purchases.

Publish Private Classifiends
Farpost

FarPost is used across Russia but is most popular in the Far East. It features listings for vehicles, real estate, jobs, and services, playing a key role in local markets and specialized industries.

Publish Private Classifiends
Tranio

Focusing on international real estate, Tranio.ru features residential and commercial properties across the world. The platform specializes in investments, providing market insights and legal guidance.

Buying Property Abroad
Prian

Prian.ru is a top Russian platform for buying real estate, covering 68 countries. It offers a catalog of properties with detailed listings, helping Russian buyers navigate the international market.

Buying Property Abroad
Cian

Cian.ru is a Russian real estate platform, mainly for domestic properties, but also includes international listings. It helps users explore overseas options, though its focus remains on Russia.

Buying Property Abroad
Yandex Travel

Yandex Travel allows users book flights, hotels, and tours. It offers bonuses and cashback in the Plus Yandex ecosystem's points. Popular destinations include locations within Russia, Turkey, and Kazakhstan.

Travel Booking Services
Ostrovok

Ostrovok became popular after Booking and Airbnb stopped accepting Russian bank cards. The platform offers hotel bookings in Russia and abroad, providing a convenient alternative for travelers.

Travel Booking Services
Aviasales

Aviasales is Russia’s top flight booking platform, aggregating offers from airlines, including international ones. It accepts Russian bank cards for convenience. The service is also widely used across the CIS.

Travel Booking Services
Google

Russians continue using Google, as it remains the default search engine on many devices. However, Yandex is gaining traction with faster updates on maps and other services, making it more convenient locally.

Search Engines & Directories
Yandex

As Google’s competitor in Russia, Yandex has gained dominance recently. While Google previously led in search, Yandex now holds the majority share, processing a major part of search queries in the country.

Search Engines & Directories
NashStore

 NashStore is a Russian app store designed for Android users as an alternative to Google Play. It hosts local apps, though some global apps are unavailable. Payments work with Russian bank cards.

Mobile App Stores
App Gallery

AppGallery is Huawei’s official app store and a key alternative in Russia, as Google Play is less convenient on Huawei devices. It hosts popular local apps, though some global services require APK downloads.

Mobile App Stores
RuStore

RuStore has always been Russia's local mobile app market. After some apps were removed from the AppStore and GooglePlay, businesses added all the essential apps there. Now, it has 50M users and 50K apps.

Mobile App Stores
App Store

iPhones are widely used in Russia, keeping the AppStore a top marketplace. Payments now go through external systems like MTS and Beeline, as Apple’s standard methods remain restricted.

Mobile App Stores
Google Play

Google Play remains Russia’s top app marketplace, with Android holding over 70% of mobile traffic. Payments require workarounds like Plati.Market or foreign cards via VPN, as Russian cards remain unsupported.

Mobile App Stores
2GIS

2GIS is an alternative to Google Maps, combining navigation with a Yellow Pages. The service operates in Russia and several CIS countries, helping users navigate cities and explore local businesses.

Geo Navigation
Yandex Maps

Yandex Maps has become the main alternative to Google Maps in Russia. Integrated with Yandex Go, it provides navigation, taxi services, and delivery, making it a convenient all-in-one solution for users.

Geo Navigation
Telegram

Telegram has become a media phenomenon in Russia. If only viewed as a messaging app, Telegram allows private and group chats, voice and video calls, file sharing, channels for news and discussions.

Messaging
WhatsApp

Initially used for personal chats, WhatsApp remains popular for private messaging but has also become important for local businesses. Business accounts enable automated replies and customer mailings.

Messaging
Telegram

Telegram is not just a messenger, but it has become a media phenomenon in Russia. The platform hosts influencers, media, and niche communities, making it a key digital space for both users and advertisers.

Social Media Engagement
Instagram

Despite being officially blocked in Russia and accessible only via VPNs, Instagram remains the most popular social media platform among modern Russian consumers.

Social Media Engagement
VKontakte

VK is a Russian local social network and was an alternative to Facebook. It offers a messenger, communication with friends, music streaming, videos, short clips, and communities.

Social Media Engagement
Youtube

As Russia’s top video platform, YouTube saw its speed throttled in 2024, making it inaccessible without a VPN. However, users continue to actively consume content across music, gaming, and entertainment.

Social Media Engagement
Tenchat

Tenchat is Russia’s alternative to LinkedIn, tailored for the B2B market. It helps entrepreneurs and businesses network, share expertise, and build brand reputation through top managers' accounts.

Social Media Engagement
Likee

Likee is a short-video platform popular in Russia, similar to TikTok. Users create and watch content with effects, filters, and music. It attracts a young audience, serving as a hub for entertainment.

Social Media Engagement
Yappy

Designed as a TikTok alternative, Yappy! caters to young creators, especially musicians. The platform encourages self-expression, collaboration, and participation in challenges with popular Russian artists.

Social Media Engagement
Wondering which platform fits your business? Talk to our team

Why 200+ Businesses Across the World Rely on RMAA?

We offer
We offer

Cultural Understanding

Bridge the Cultural Gap
Bridge the Cultural
Gap
Bridge the Cultural Gap

Let us be your guide to navigating the complexities of the Russian and CIS market.

Resonant Brand Experiences
Resonant Brand
Experiences
Ad Compliance Simplified

We create campaigns that genuinely connect with Russian and CIS consumers on a cultural level

We offer

Media Landscape Expertise

Deep Regional Industry Knowledge
Deep Regional Industry
Knowledge
flag

We understand the media landscape inside and out, ensuring your media campaigns reach the right audiences.

Extensive Network Access
Extensive
Network Access
network

With strong connections to numerous media owners, we navigate the market effectively, solving challenges and securing the best opportunities for your brand.

We offer

Seamless Financial Connectivity to Russia

Effortless Cross‑Border  Payments
Effortless Cross‑Border 
Payments
Effortless Cross‑Border Payments

Enjoy hassle-free transactions across borders.

Finance Simplified
Finance
Simplified
Finance Simplified

We'll handle the financial complexities 
in the current political-economic reality.

We offer

Speed and Efficiency

Team Efficiency
Team
Efficiency
Team Efficiency

Our team works with exceptional 
efficiency, ensuring client tasks are handled swiftly, keeping your projects on track and meeting every deadline.

Time-Sensitive Expertise
Time-Sensitive
Expertise
Time-Sensitive Expertise

In marketing, deadlines are constant, and urgency is key. Our agile approach delivers faster results, keeping you ahead in a fast-paced environment.

We offer

Full-Service Capabilities

Accelerate Your Growth
Accelerate
Your Growth
Accelerate Your Growth

Our integrated approach drives  faster and more impactful results.

End-to-End Marketing Solutions
End-to-End
Marketing Solutions
End-to-End Marketing Solutions

From strategy to execution, we handle it all, leveraging our market expertise to save you time, money, and resources.

We Serve as a Regional Partner in Areas Where Russian is One of the Primary Languages

Russia
Russia
Belarus
Belarus
Moldova
Moldova

Armenia
Armenia
Georgia
Georgia
Azerbaijan
Azerbaijan

Kazakhstan
Kazakhstan
Turkmenistan
Turkmenistan
Uzbekistan
Uzbekistan
Kyrgyzstan
Kyrgyzstan
Tajikistan
Tajikistan
Mongolia
Mongolia

Industries We Work With

Our Work

We Work Closely with Brands and Companies While Also Collaborating with Advertising and Media Agencies

What Our Clients Say

Gregory Wintgens
Gregory Wintgens
Head of Marketing & PR bei EGOSOFT
Working with Vadim and his team on an advertising campaign (focus: Russian-speaking YouTubers) for our PC space simulation game "X4: Foundations" was professional, responsive, and targeted. No fairy tales, but facts and realistic implementations. I am satisfied with the results of the campaign and the probability that we will work with RMAA again in the future is high.
Thyge Backen
Thyge Backen
Media Marketing Manager Bigpoint GmbH
RMAA Group has been a greatly partner for our campaign. Our collaboration with RMAA Group has allowed us to enter new territories and collect a lot of valuable intelligence on new marketing channels and attracting new audiences. RMAA Group`s team has been a greatly partner for our campaign and we look forward to working with them again.
Joanna Peng
Brand Manager of OMODA & JAECOO Uzbekistan
RMAA’s work attitude is very proactive. They provide regular updates on progress and are very responsible regarding KPIs. hope to work together one more time.
Anait Martirosyan
Anait Martirosyan
D&B Properties Associate Director
The people who were most interested in buying property were those who came after seeing our advertising. On average, each manager had 3-4 such “hot” clients ready to buy in the near future. I personally completed a transaction on the first day of the event with a client from Yandex. We are very pleased with the results and see great potential in your work.
Anna Härkönen
Anna Härkönen
Visitkarelia Destination Project Coordinator
VisitKarelia's winter marketing campaign for the Russian market won bronze and silver in the competition of marketing agencies in Russia! Thank you for implementing RMAA - Marketing Agency! In the marketing campaign, we had the opportunity to implement new, bold approaches to increase awareness of the region.
Karen Caulfield
Karen Caulfield
Merkle Global Data Solutions Leader
I have had the pleasure of partnering with RMAA agency on a number of occasions over the past decade. RMAA team has deep expertise and is an excellent partner when it comes to navigating the Russian digital marketing landscape. A true professionals and always a joy to work with - I look forward to more opportunities to collaborate with them.
Chandos Quill
Chandos Quill
VP, Global Data and Strategic Alliances, Acxiom Corporation
RMAA Agency has been a strong partner for over five years. Their expertise on the Russia market has been invaluable to us and our clients. In addition, RMAA team is flexible, creative and client focused which has been important for us as we've grown and evolved our global business.
Maciek Mikołajczak
Maciek Mikołajczak
Board Member of Peater
It was a pure pleasure to work with RMAA from the very beginning because they were always specific and precise, without any double talk. I felt that I was properly taken care of in terms of information and communication. I would like to thank Valeria (auth. Valeria Boikova, Project Leader of RMAA) because she was a 'policewoman' of that process and helped with all the calls and everything - that was really a pleasure.
Ms. Bashi Fernando
Area Manager, Dilmah Ceylon Tea Company PLC Colombo
Appreciate the creativity and professional client servicing of RMAA Agency.
Raweewan Sangchan
Raweewan Sangchan
Chief of the Tourism Authority of Thailand
Working with the RMAA team, we value their flexibility and ability to accept our objections. The RMAA Agency's team is very good, we recommend them.

The Latest Insights on Emerging Trends and Innovations

FAQ: Digital Marketing in Russia

There are 133 million internet users in Russia, which constitutes 92.2% of the total population.

Mobile internet plays a key role in Russia’s digital ecosystem. 95.6% of Russians use mobile phones to access the internet, and mobile traffic accounts for nearly half of all online time.

The main devices for accessing the internet are smartphones (94.3%), as well as laptops and PCs (69.8%). Smartphones are the most common method of connecting to the internet.

On average, Russians spend 8 hours and 38 minutes online daily. 47.7% of this time is spent on mobile devices.

The most popular social networks are VKontakte (75.7%), Telegram (73.8%), and Odnoklassniki (37.4%).

After the blocking of Instagram, Facebook, and Twitter, Russians actively use VPNs to bypass restrictions and continue using these platforms.

The main age segment is people between 18 and 44 years old. 42% of the Russian population is aged between 25 and 54 years, which is also an important target audience for marketers.

The main reason is information search (80.4%). Russians also actively use the internet for news, staying in touch with friends and family, and watching videos and TV.

In Russia, local search engines such as Yandex and independent programs for searching products and services are widely used, including searches on social networks and specialized platforms.

VKontakte, Rutube, and Dzen have become the main Russian platforms for digital marketing, actively developing after the blockages of foreign networks.

A key trend is content localization, taking into account cultural features, using memes, and popular humor, which helps capture the audience's attention and increase reach.

Short vertical videos, such as Stories and Reels, dominate on VKontakte and other Russian platforms, linked to the growing popularity of video formats and engagement.

Messengers like Telegram and WhatsApp play an important role in brand promotion through chats and channels. Telegram, in particular, allows easy interaction with the audience and content distribution; it has expanded its capabilities for businesses and has become more popular in recent years.

Telegram allows the use of channels and groups to engage with the audience, as well as the placement of ads through paid posts and subscriptions.

Users actively interact with content through likes, comments, and reposts. Polls and memes are important engagement tools, with memes particularly engaging the Russian audience.

Localized content helps brands better engage with the Russian audience by considering its cultural and linguistic features. This builds trust and improves engagement.

As of 2025, advertising on Instagram, Facebook, and Twitter is prohibited, and their use for promoting goods and services is restricted. Additionally, a mandatory 3% tax on internet advertising revenues has been introduced.

All online ads must be labeled with the word "Advertisement," an ERID identifier, and information about the advertiser. This information is submitted to the Unified Register of Internet Advertising.

All types of online advertising are subject to labeling, including contextual, targeted, social media, and blog ads, as well as display and video ads.

Advertising through influencers is also subject to mandatory labeling. Influencers and advertisers must comply with transparency requirements for the content they post.

Advertising platforms such as Yandex.Direct and VK Ads are already integrated with data operators to ensure compliance with legislation and transparency of ad campaigns.

To control advertising, mandatory reporting to the Unified Register of Internet Advertising is being implemented, which will ensure transparency and compliance with legislative requirements.

Both advertisers and influencers will be held accountable for violating advertising laws, including fines for placing prohibited ads on blocked platforms.

The use of AI for creating ads and automatically optimizing campaigns is regulated in the same way as other advertising technologies. For example, Yandex.Direct is actively implementing AI to improve targeting and ad optimization.

Foreign brands must comply with local advertising laws, including mandatory labeling of advertising materials and paying the internet advertising tax.

The main audience for the internet in Russia is people aged 18 to 44, with 42% of the population aged 25 to 54. Young people actively consume video content and participate in social networks, while older age groups more often search for news and financial information.

About 52% of social media users in Russia are women, and 48% are men. The majority of users are between 18 and 44 years old, making this group the primary segment for digital marketing.

The most active age group in online product searches are users between 25 and 44 years old. These groups actively compare prices and read reviews, especially on popular marketplaces.

Russia is characterized by high activity in searching for products, news, recipes, and services. 80.4% of users search for information, and 66.1% prefer to stay up-to-date with events via the internet.

With the increase in time spent online through mobile devices (47.7% of total time), companies should focus on optimizing content for mobile users and adapting advertising campaigns for mobile platforms.

Russians are most interested in searching for products and brand information, as well as reading reviews, particularly in categories such as food, electronics, clothing, and cosmetics.

The Russian audience actively engages with content on social networks. Engagement is particularly high on platforms like VK and Telegram.

Young people aged 18 to 34 prefer video content on YouTube and VK, including short videos and live streams. Older audiences often watch more traditional formats such as films and news.

For teenagers (under 19 years old), the most popular platforms are TikTok, VK, and YouTube, where they actively engage with short videos, challenges, and memes.

Micro- and nano-influencers (with up to 100,000 followers) are becoming increasingly sought after, as they offer a high level of trust and engagement with their audience, particularly for niche brands.

The majority of internet users are concentrated in large cities like Moscow and St. Petersburg. However, in recent years, the internet user base in other regions has been growing, creating new opportunities for advertisers.

Key trends include the growth of short videos, the use of micro- and nano-influencers, automation through AI, and the adaptation of content to local cultural and social trends.

Video content, especially short vertical videos, will continue to dominate as a content format, providing high engagement. Videos with interactive elements, such as polls and quizzes, will enhance audience retention.

Artificial intelligence is increasingly used to optimize ad campaigns, including automatic creation of creatives and audience targeting. AI helps improve targeting accuracy and reduce costs.

Cross-platform strategies allow brands to adapt content for different Russian platforms like VK, Telegram, and Rutube. This increases reach and helps retain the audience despite the blockages of international services.

Engagement analysis is essential for evaluating the effectiveness of digital campaigns. Real-time analysis of indicators such as clicks, comments, and reactions helps adjust strategies immediately.

Short videos on platforms like TikTok, VK Clips, and others are key tools for engaging users. Their use increases organic reach as they are more attractive and often encourage sharing content.

Localized content, with an emphasis on Russian memes and cultural references, is crucial for increasing engagement and organic reach. Adapting content to local audience preferences helps create more personalized and interesting material.

Community managers are key in building active communities around brands. Using platforms like VK and Telegram allows them to build communication, manage content, and increase user engagement.

Native advertising, which blends seamlessly into content, will continue to grow in popularity. It is seen by users as less intrusive and more useful, improving the brand’s perception.

Active presence on social networks, along with working with micro-influencers, helps brands build trust with their audience. Users are increasingly looking for authenticity and transparency in brand relationships.