The RMAA Group offers a wide range of services and tools for promotion in Russian social networks. Often, international brands working with a Russian-speaking audience are limited only to facebook and Instagram.
Undoubtedly, the market share of Western social media in Russia is great, but to succeed in the Russian market, it is important to use local social media in your marketing mix, media such as: VKontakte, Odnoklassniki, Telegram.
Analysis of the market and competitors. Our work begins with studying the client's business, analysis of your competitors their advantages and weaknesses. Consider the demand of people for your product in each region and select the most topical solutions.
Promotion Strategy. In Russia, there are 85 regions with their unique history, culture and people, as well as 11 time zones. The market, consumers and competition may differ in each of them. We choose a strategy considering all local factors, interests and the mentality of people in a particular region. This is only a small part of those factors that take into account when choosing a strategy in the Russian market and we will help you to understand this.
Formats and tools. We use advertising on social networks - Facebook, Vkontakte, Odnoklassniki, Instagram. Marketing tools in Russian social media have the specificity of the construction of advertising campaigns, we analyze those tools that you use, as well as the audience that is interested in your brand and creating ads by picking up the most similar models of promotion, but taking into account the specifics and pitfalls of the Russian market.
Reporting and optimization. Analysis and adjustments are an integral part of any successful online campaign. To ensure that a user who has reached your site or in a community in the social media spends a sufficient amount of time to make a purchase, this requires a thorough analysis of current and past advertising activities.
Reputation Management in social networks
With the help of special software, we find all references to your brand among Russian-speaking users in social networks. We work out negative feedback and promote positive ones, it forms, correct positioning of the brand and creation of a positive reputation.
We take a full view of the brand community. From the vision of the dialogue with the user, before the content plan to attract new subscribers.
We are aware of the fragmentation of influencer marketing space, and this is the reason why we offer ONE access point to brands and companies to reach over 5,000 social influencers, micropublishers, and stars of social media!
Paid Social Marketing
Even if content is king, this does not mean that it will be of interest to anyone, because nobody knows about it. We promote your content using paid advertisingin social networks, knowing the specifics of how to submit properly and adapt informationfor the Russian user.
Advantages of working with us for the tourism industry:
Advantages of working with us in real estate:
Advantages of working with us in the gaming industry:
Advantages of working with us in the FMCG industry:
The advantages of working with us for mobile applications:
Advantages of working with us for agencies:
The advantages of working with us for the business of e-commerce:
Case study for Lotte and its Pepero Game promotion campaign in Russia
Client: Lotte Confectionery manufactures and sells various confectionery products in South Korea and internationally. It offers chewing gums, chocolates, biscuits, ice-creams, pies, snacks, candies, and breads. The company is based in Seoul, South Korea.
Marketing challenges for «Pepero» sticks in Russia:
Solution: Encouragement of people to participate in #Peperogameru contest. This is a game where a couple eats a Pepero sweet stick from both ends and finally kisses. Popular bloggers and Internet celebrities took part in #Peperogameru and appealed to their subscribers to join the game.
Case study: The promotion of a German online game in Russia
Client: Bigpoint GmbH is a German video game developer. The company develops stand-alone browser-based games as well as social network games. Bigpoint also runs a gaming portal website with a number of browser-based massively multiplayer online role playing games it has produced and has over 200 million registered users.
Marketing challenges for «DRAKENSANG» online game in Russia:
Solution: Organize a competition between popular Russian bloggers and launch viral marketing campaign. As the basis of the viral campaign we took so-called “let`s play” videos.
To create videos we employed popular Runet video bloggers: presenter of the popular show “I Like” and video blogger Sam Nickel (the man who touched thousands of breasts in the video with Vladimir Putin). The idea was to organize a battle between popular Runet video bloggers to determine the best “let`s play” maker.
The total number of views of all five video was more than 1.5 millionLearn more details about the campaign
RMAA Group has been a greatly partner for our campaign.
Our collaboration with RMAA Group has allowed us to enter new territories and collect a lot of valuable intelligence on new marketing channels and attracting new audiences. RMAA Group`s team has been a greatly partner for our campaign and we look forward to working with them again.
Media Marketing Manager, Bigpoint GmbH
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RMAA has offices in two Russian cities: Moscow and Vladivostok.
Moscow, Smolenskaya Square, 3
+7 (495) 818-96-58
Vladivostok, Aleutskaya, 17
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