Catalogue
A commuter media format distributed free inside metro stations and trains during peak hours. The Metro newspaper connects brands with daily passengers through trusted editorial content and high-visibility ad placements.
Metro line screens provide high-frequency exposure with dynamic video ads from 5 to 30 seconds. Flexible targeting by metro line, time, or weekday ensures precise audience reach and effective brand communication.
Digital city formats on metro platforms reach passengers during waiting time with bright full-motion video. High-resolution LED screens ensure full station coverage, high contact frequency, and minimal ad noise for impactful brand presence.
Lightboxes in metro halls and walkways offer bright, durable visibility even in dim areas. With multiple formats and flexible placement options, they suit both branding and directional campaigns for businesses of any scale.
Full-motion video ads play on digital monitors inside metro trains, with targeting options by line, day, and time. Each screen offers multiple ad slots throughout the day, allowing flexible video durations from 5 to 60 seconds.
Sticker ads inside metro trains are clearly visible to both seated and standing passengers. Compact and engaging, they capture attention throughout the ride and can easily fit any campaign goal or budget.
Metro systems in major Russian cities vary in scale and passenger flow, shaping how brands can reach urban audiences. Understanding network size and ridership helps advertisers plan city-specific metro campaigns with optimal visibility and frequency.
Metro systems move millions of people every day, generating one of the largest and most consistent advertising audiences in any urban environment.
Metro passengers represent working professionals, students, and travelers. Studies show balanced gender distribution and strong engagement among people aged 25–34.
Passengers spend about 40 minutes in transit, giving brands enough exposure time to capture attention and influence purchase decisions.
According to Nielsen, over 70% of passengers notice transit ads, and 30% take follow-up actions after seeing them — proving strong impact and recall.
Using mobile device detection, billboard audiences can be segmented and re-engaged through online channels, including programmatic and social media ads.
Compared to TV or outdoor media, metro advertising offers lower costs with high frequency and visibility, ensuring solid ROI for brands.
1. Browse the Catalogue
Jump between tabs — Iconic OOH, Large Digital Screens, Airports, Indoor Ads and City Billboards — to explore available media placements in each category.
2. Curate a Shortlist
Click Add to Selection on any placement to build your custom list. Your selected locations will automatically appear in the request form below for submission to our team.
3. Submit Your Selection
Fill out the form and send your selection. Please include campaign dates and the brand you plan to advertise — this helps us tailor the proposal and suggest smart alternatives.
4. Review Your Plan & Options
Our team will check availability and prepare Excel files with estimated costs and options. You’ll receive a full breakdown for review and comparison.
5. Approve & Launch
We finalise the schedule, adjust creatives if needed. Once you approve and sign the e-contract, your campaign goes live. Within 24 hours, you receive photo proof and performance analytics.
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