In our White Paper! you will find answers to following questions:
- How have recent events affected various niches and brands in Russia?
- How did the digital landscape change?
- How has the buying behavior of Russians changed?
- How has media consumption changed in Russia?
- Are there prospects for foreign brands?
Despite all the upheavals occurring in the market and in particular niches, one thing remains unchanged. The Russian audience is still solvent and ready to purchase goods from new brands. The successful launch of a new brand on the Russian market will largely depend on a competent marketing strategy.