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Attract more visitors from Russia
RMAA Travel is a Tourism Marketing and Advertising Agency.
Our mission is to help global travel and tourism brands
to access the Russian outbound travel market
Destination Marketing Success Stories
Our customers have benefited from our expertise.
Check out a small selection of our success stories below.
North Karelia
How we successfully drilled the Finnish North Karelia
into minds of Russian tourists
Challenge: To put Finnish North Karelia on the world tourist map
in the eyes of a tourist from Russia
- Scope:
- Russian market study
- Marketing strategy planning and launching
- An interactive Map of the Crazy Acts in North Karelia creation
- Post-campaign report
- Result:
- The total number of impressions of the image campaign of North Karelia on the Russian Internet amounted to 11 353 333;
- The number of unique visitors to the tourist site of North Karelia visitkarelia.fi - 45 597;
- The number of published articles in the media - 93;
- The demand for the tourist region in the Internet increased by 1.5 times.
Indonesia
The integration of the tourism brand for Indonesia in the FIFA - World Cup 2018 global event
Project: Out of home campaign in Moscow, Saint Petersburg, Novgorod, Rostov‑on‑don and Samara
- Scope:
- Channels selection
- Campaign planning and launching
- Help in the adaptation of creative materials
- Third party independent post-campaign report
- Result:
- Audience over 60 million people
Philippines
Advertising campaign to promote the Philippines
- Scope:
- Channels selection based on affinity indices
- Campaign planning and launch
- Help in the adaptation of creative materials
- Third party independent post-campaign report
- Result:
- Audience more than 90 million people
- Reach 50%
Morocco
The advertising campaign for Morocco in the context of UN Summit
- Scope:
- Channels selection based on affinity indices
- Campaign planning and launch
- Help in the adaptation of creative materials
- Third party independent post-campaign report
- Result:
- Audience more than 47,5 million people
- Reach 68%
China
Advertising campaign for Qinhuangdao
- Scope:
- Channels selection based on affinity indices
- Campaign planning and launch
- Help in the adaptation of creative materials
- Third party independent post-campaign report
North Karelia
Indonesia
Philippines
Morocco
China
North Karelia
How we successfully drilled the Finnish North Karelia
into minds of Russian tourists
Challenge: To put Finnish North Karelia on the world tourist map
in the eyes of a tourist from Russia
- Scope:
- Russian market study
- Marketing strategy planning and launching
- An interactive Map of the Crazy Acts in North Karelia creation
- Post-campaign report
- Result:
- The total number of impressions of the image campaign of North Karelia on the Russian Internet amounted to 11 353 333;
- The number of unique visitors to the tourist site of North Karelia visitkarelia.fi - 45 597;
- The number of published articles in the media - 93;
- The demand for the tourist region in the Internet increased by 1.5 times.
Indonesia
The integration of the tourism brand for Indonesia in the FIFA - World Cup 2018 global event
Project: Out of home campaign in Moscow, Saint Petersburg, Novgorod, Rostov-on-don and Samara
- Scope:
- Channels selection
- Campaign planning and launching
- Help in the adaptation of creative materials
- Third party independent post-campaign report
- Result:
- Audience over 60 million people
Philippines
Advertising campaign to promote the Philippines
- Scope:
- Channels selection based on affinity indices
- Campaign planning and launch
- Help in the adaptation of creative materials
- Third party independent post-campaign report
- Result:
- Audience more than 90 million people
- Reach 50%
Morocco
The advertising campaign for Morocco in the context of UN Summit
- Scope:
- Channels selection based on affinity indices
- Campaign planning and launch
- Help in the adaptation of creative materials
- Third party independent post-campaign report
- Result:
- Audience more than 47,5 million people
- Reach 68%
China
Advertising campaign for Qinhuangdao
- Scope:
- Channels selection based on affinity indices
- Campaign planning and launch
- Help in the adaptation of creative materials
- Third party independent post-campaign report
Russian Tourism Market in numbers
people live in Russia
Russians left abroad*
Russia held in world tourism*
Russians spent for one trip per person
of Russian tourists stayed in hotels
of Russians travel independently
Looking to break into the Russia outbound travel scene?
As the agency that is run by Russian professionals who truly understand Global way of doing business we effectively collaborate with travel, airline and hotel brands in the Russian market.
We are not just a marketing agency – we are a team of leading professionals in travel marketing, PR, online and offline communications. We bring our expertise and energy straight to our clients and become part of their team.
What we do
We don’t just bring people from Russia -
we help to attract the right travelers...
- Russian "baby boomers" are attracted by simple and clear advertising, which exudes optimism.
- They believe in the power of brands and have a positive attitude towards the loyalty programs.
- The priority is to advertise in traditional media: television, print media, billboards, transport, mailing.
- Generation X is eager to try something new, while not “cheating” on its favorite brands.
- In advertising, you need to show the uniqueness and value of the tourism product.
- The priority is advertising on TV, in fashion magazines, outdoor advertising, the Internet, individual offers by email.
- Millennials often shop online. When choosing, they read reviews and ratings.
- They do not believe in traditional advertising and are skeptical of brands.
- The Internet is the most effective advertising channel for Generation Y. TV, print media and outdoor advertising can be used as a supplement.
- Centenials do not believe in traditional advertising and are skeptical of brands.
- Gen Z are used to perceiving information visually. They rarely use search queries, and they draw information from videos on YouTube.
- The most effective channels of interaction with the Z generation are YouTube, instant messengers, social networks, and advertising on marketplaces.
- Many Russian families refuse to travel abroad after the appearance of children, because they believe that the trip will not succeed with a child. We help family destinations to dispel these myths.
- 60% of young mothers in Russia practically do not leave the Internet.
- On average, mothers spend 2.5 hours on TV and 3.5 hours on the Internet daily.
- The most effective channels for interacting with moms are the Internet, with a focus on social networks and forums for moms and TV.
Baby boomers
- Russian "baby boomers" are attracted by simple and clear advertising, which exudes optimism.
- They believe in the power of brands and have a positive attitude towards the loyalty programs.
- The priority is to advertise in traditional media: television, print media, billboards, transport, mailing.
Generation X
- Generation X is eager to try something new, while not “cheating” on its favorite brands.
- In advertising, you need to show the uniqueness and value of the tourism product.
- The priority is advertising on TV, in fashion magazines, outdoor advertising, the Internet, individual offers by email.
Generation Y
- Millennials often shop online. When choosing, they read reviews and ratings.
- They do not believe in traditional advertising and are skeptical of brands.
- The Internet is the most effective advertising channel for Generation Y. TV, print media and outdoor advertising can be used as a supplement.
Generation Z
- Centenials do not believe in traditional advertising and are skeptical of brands.
- Gen Z are used to perceiving information visually. They rarely use search queries, and they draw information from videos on YouTube.
- The most effective channels of interaction with the Z generation are YouTube, instant messengers, social networks, and advertising on marketplaces.
Travelers With Kids
- Many Russian families refuse to travel abroad after the appearance of children, because they believe that the trip will not succeed with a child. We help family destinations to dispel these myths.
- 60% of young mothers in Russia practically do not leave the Internet.
- On average, mothers spend 2.5 hours on TV and 3.5 hours on the Internet daily.
- The most effective channels for interacting with moms are the Internet, with a focus on social networks and forums for moms and TV.
...at the right time
Our Industry Solutions
We are experts at following industries and we are helping
- Identifying competitors (countries and regions) for Russian tourists, in the Global market. Analysing their strengths and weaknesses to determine your competitive advantage.
- Giving you an overview of the latest trends among Russian travellers.
- Increasing your country’s brand awareness through online and offline brand promotion activities.
- Building business relations between countries and the Federal Agency for Tourism (Rosturizm).
- Building business relations between countries and local tour operators.
- Giving you overview of the latest trends among Russian travellers.
- Identifying competitors - airlines operating in the Russian market. Analysing their strengths and weaknesses to determine your competitive advantage.
- Strengthening your brand through online and offline promotion activities.
- Creating your digital airline strategy for the digital passenger.
- Targeting relevant Russian travellers via multiple channels and devices.
- Identifying Russian tourists wants and needs when choosing a hotel.
- Strengthening your hotel business through online and offline brand promotion activities.
- Leveraging digital advertising tools to promote your hotel website.
- Targeting relevant Russian travellers via multiple channels and devices.
- Giving you access to our expertise and the Russian Tourism Market research database.
- Support in development of proposals, analytics, and media kits for your patrons.
- Giving detailed guidance on the digital media scene of Russia.
- Creating comprehensive analysis of the Russian advertising market.
- We'll consult with you in a seamless manner to ensure our marketing activities on the Russian market are aligned with your strategy.
We teach the market
Webinar for Destination Management Organizations and
National Tourism Offices | May 2020
Conference held by RMAA Travel team in December 2019 for representatives of tourist offices and embassies.
RMAA CEO Vadim Tylik joined PATAcademy as a speaker in November 2019 in Bangkok.
PTM is Asia Pacific’s international travel trade exhibition featuring unparalleled networking and contracting opportunities to help travel and tourism organisations access decision makers, meet new clients, expand their networks, establish new relationships and consolidate existing business partnerships.
The webinar was led by Svetlana Pyatikhatka, Business Development Director of RMAA Travel. Webinar is a part of the Pacific Asia Travel Association Spotlight series.
The meeting of the National tourism boards of countries and embassies, organized by the agency RMAA Travel with the support of ANTOR Russia, was held in Moscow in April 2019.
During the meeting, the CEO of our agency (Vadim Tylik) spoke about the tourism marketing trends, the direction of the media industry, and following tourism industry.
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Questions? Let's talk!
