BLOG ABOUT SUCCESSFUL MARKETING STRATEGIES IN RUSSIA

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Blog about successful marketing strategies in Russia, page 17

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MEDIA BUYING

MEDIA BUYING

What does the TV commercial market in Russia look like?

For Russian consumers nowadays TV commercials are the most common contact with advertising. Different studies demonstrate that TV and the Internet have the broadest audience reach. So today we will be talking about TV commercials. Russian TV audience Since the beginning of the 2000s, the proportion of Russians who watch TV daily has decreased, while in the 1990s we observed growth in TV audiences. This decrease is mostly among young people from 15 to 24 years old, while for the older generation respondents this percentage has increased. This can be seen from the survey data table.

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DIGITAL MARKETING

DIGITAL MARKETING

RMAA Group case study: the promotion of a German online game in Russia

Good day! For a long time I have been meaning to write an article about the projects that the RMAA Group deals with. In July 2013, our team completed work on a fairly large project for a world leader in the development of browser-based online games - BigPoint company,whose head office is in Germany.

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B2B MARKETING

B2B MARKETING

How to adapt a foreign brand marketing strategy for Russia?

Good day! How to adapt a foreign brand marketing strategy for the Russian market? The peculiarities of Eastern and Western Advertising. The success of every advertisement campaign not only depends on the placement channel, but also on the customization. In this regard, if we are talking about customers from different countries, there are some readily visible traditional and cultural differences.

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MEDIA BUYING

MEDIA BUYING

Methods of efficiently improving outdoor advertising in Russia

Good day! Outdoor advertising is one of the most popular kinds of advertising in Russia. So, how can you direct people’s attention to your outdoor advertising? How can your billboard stand out from your competitors? A great many advertisers think about how outdoor advertising can boost competitiveness. Let’s have a look at the illustration below of the most common size of billboard (3x6 meters). Such kind of advertising structures are situated practically everywhere in Russia.

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MEDIA BUYING

MEDIA BUYING

Ways to Use Packaging to Increase Customer Loyalty in Russia

I suppose there is no question of the importance of packing in product promotion. Indeed, today it is one of the basic links between a seller and a customer. Packing, when intelligently designed, is able to describe the quality and benefits of a product, and to promote a new brand without the need for an expensive advertising campaign.

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DIGITAL MARKETING

DIGITAL MARKETING

Evaluation of the effectiveness of social media marketing campaign in Russia

Marketing steps, when performed by a company, should certainly be evaluated. The online world allows you to evaluate the efficiency of marketing campaigns more precisely than outdoor or TV advertisement. Let’s have a look at the data sources used for evaluating.

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DIGITAL MARKETING

DIGITAL MARKETING

SMM brand promotion in Russia

When talking about entry into Russian market, we should mention such a marketing tool as social media. For today, some resources that connect people are more effective than all the traditional mass media. Let’s review what kind of social media is popular among Russian people, and how you can promote your brand, goods and services using these resources.

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DIGITAL MARKETING

DIGITAL MARKETING

How can you promote a brand in Russian Search Engines?

Good day! Today, one of the basic methods of promotion of goods and services all over the world is the Internet, and Russia is no exception. Mainly, the success of your sales is related to how easy it is to find your brand on the Internet. Let’s speak about some of the specifics of Search Engines that should be taken into account if you are going to enter into the Russian market.

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B2B MARKETING

B2B MARKETING

First issue. How to promote foreign brands in the Russian Market?

This is the first mail out issue about effective marketing in Russia. My name is Vadim Tylik and I am the founder of «Russian Marketing Advertising Agency» (RMAA Group) and the author of this blog. Twice a month I will send you letters in which I will share useful information with you about marketing and advertising in Russia, and about effective advertising and foreign brand roll out in the Russian market. Do you have your own manufacturer? Are you importing your product into Russia and experiencing lower than expected sales? Are you developing your own Internet project and want it to be popular in the Russian market?

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