Кейсы
Published 25 November 2015

In 2008, there was created a thing, which has really changed the lives of millions of people making them much easier and more interesting. One of the greatest business opportunities involving the huge audience appeared. Mobile App. However, the platform is useless if you do not convey information about it to potential users. How to make the application popular in Russia and in Russian Internet? Read in the material of RMAA GROUP.

Кейсы
Published 18 November 2015

September 30, photo-sharing service Instagram has launched an official advertising service in Russia. Many companies have been looking forward to this option, but their expectations have not been met. What caused that? What are the pros and cons of the new service? How not to lose but to win the audience of the Russian Instagram by means of official advertising? Read in the material of RMAA GROUP.

Аналитика
Published 11 November 2015

In 2016, Internet advertising revenues in Russia will exceed revenues of TV advertising and will account $3.5 billion versus $2.9 for TV for the first time. Consulting company PwC gave this forecast at the yearly average dollar exchange rate of 37.8 rubles.

Кейсы
Published 4 November 2015

Promoted posts help group owners to increase the coverage of a particular post, to solve e-commerce tasks and to promote a group. Advertising can be in any format (in the form of a note with attached survey, music track, photo or image gallery), and can cover the audience that advertisers are interested in.

Кейсы
Published 28 October 2015

We continue a series of articles to review a mobile web in Russia, its capabilities and features in the context of use as a media for marketing communications. Part 1 was dedicated to general characteristics of mobile web on the Russian market. In this part, we are going to describe an image of a Russian mobile Internet user in details. Part 2 was focused on a portrait of the Russian mobile internet user. The third, the final, article is dedicated to advertising in the Russian mobile environment.

Кейсы
Published 21 October 2015

We continue a series of articles to review mobile web in Russia, its capabilities and features in the context of use as a media for marketing communications. In this part, we are going to describe an image of a Russian mobile Internet user in details.

Кейсы
Published 14 October 2015

Promoted posts help group owners to increase the coverage of a particular post, to solve e-commerce tasks and to promote a group. Advertising can be in any format (in the form of a note with attached survey, music track, photo or image gallery), and can cover the audience that advertisers are interested in.