BLOG ABOUT SUCCESSFUL MARKETING STRATEGIES IN RUSSIA

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Blog about successful marketing strategies in Russia, page 2

MEDIA BUYING

MEDIA BUYING

Television or Digital Advertising: Which Segment Will Show Larger Growth in Russia?

Throughout 2016 in Russian trade media there has been a discussion whether digital segment overtakes television advertising segment or not. Representatives of National Advertising Alliance, the largest TV advertising seller in Russia, state that TV advertising market will keep growing and digital will be falling, however, other experts confidently argue the opposite. To learn what arguments the experts bring forward, read RMAA Group blog.

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DIGITAL MARKETING

DIGITAL MARKETING

Auto Marketing in Russian Media And Internet Space.

Cars belong to that category of goods for promotion of which you can use wide variety promotion devices depending on the purpose of your advertising campaign. The Russian auto market has its own features on which you should pay attention when planning the advertising campaign. Read more about car promotion on the Russian market in the RMAA Group Article.

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B2B MARKETING

B2B MARKETING

How to Сreate A Unique Selling Proposition For The B2B Sector in Russia.

Unique Selling Proposition (USP) is an important component of the marketing strategy for any market and any segment, including B2B. It often depends on the USP how successfully you will attract new customers and keep old ones. The efficient USP in Russian B2B segment has its peculiarities. Read more about it in RMAA Group blog.

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DIGITAL MARKETING

DIGITAL MARKETING

Marketing Key Opinion Leaders in Russia

In the past few years Influencer Marketing has became an integral part of the promotion in social networks and blogs. This is the way to promote that maximizes friendly appeal to your target audience, while using the loyalty of this audience to the channel of promotion. Currently in Russia Influencer Marketing is well developed and can offer a variety of options for promotion. What kind of promotion can be launched through opinion leaders in Russia, read in the RMAA Group blog.

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MEDIA BUYING

MEDIA BUYING

How Websites Struggle Against Ad Blockers in Russia?

Software which block banner ads on websites are recently becoming a growing problem both for single sites and for the advertising market as a whole. Their increasing distribution makes websites search for various means to deliver ad messages to users. Read in the RMAA Group blog post how Russian websites struggle against ad blockers.

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B2B MARKETING

B2B MARKETING

B2B Сustomer Reviews in Russia

A buyer or a customer in any sphere is always curious about reviews of those who have already made a purchase. That's why, let's say, various review services enjoy popularity. All of this is applied to Russia. In B2B segment the attention to reviews is even closer than in B2C segment, however, if B2C reviews are posted freely, the placement of B2B reviews is performed as a rule with the help of an intermediary being your company, any media or an industry-specific website. How to use the reviews of your customers for promotion of your selling proposition, read RMAA Group blog.

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DIGITAL MARKETING

DIGITAL MARKETING

Marketing of Educational Services in Russia

Today the market of educational services has a very dissimilar composition of participants. There is a system of public education, many private firms providing educational services and even greater number of individual tutoring and numerous of online courses, many of which may be free of charge. Moreover, all market participants are not only competing with each other, but complement each other. How a foreign university, college or educational course can find its audience in Russia - read in RMAA Group material.

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MEDIA BUYING

MEDIA BUYING

Medical Tourism Marketing in Russia: How to Attract Patients from the Russian Federation?

Medical tourism is quite popular in Russia. Annually 40-50 thousand people travel abroad from Russia for medical treatment. The most popular destinations are Israel, Europe (Germany, Switzerland), inhabitants of the Far East prefer China, Korea, Thailand etc. Read the RMAA Group article to learn which tools should be used to attract patients from Russia to your clinic

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DIGITAL MARKETING

DIGITAL MARKETING

How To Promote Online Browser-Based Games At The Russian Market?

Browser-based games are quite popular in Russia. Year by year the number of games are growing and new games are looking for their own players but not all find them. Meanwhile, there are a good many ways to promote games: SEO, contextual advertising, social media marketing, liaising with journalists, streamers, bloggers, let’s players etc. Read RMAA Group article to learn which tools are most relevant for promotion browser-based games in Russia.

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MEDIA BUYING

MEDIA BUYING

Pharmaceutical Marketing in Russia: Legal Restrictions And Advertising Opportunities

Promotion of pharmaceuticals is subject to regulatory restrictions in many countries. And Russia is also is no exception: additional restrictions are specified in the advertising law for drug products. Nevertheless, drug manufacturers are traditionally considered as one of the major advertisers. Please read RMAA Group article to learn what restrictions are imposed on the marketing of pharmaceuticals and what efficient ways exist for their promotion.

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DIGITAL MARKETING

DIGITAL MARKETING

Location Targeting Is a New Marketing Tool in Russia

Technologies don’t stay still and discover for marketers all-new ways of communication with their audience using more advanced tools. The point of today’s issue is one of those technologies which associate with the future of advertising, simply put location targeting. This tool allows the ad to appear for the users which are geographically interested in. Read about the application of the location targeting in Russia in RMAA Group article.

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DIGITAL MARKETING

DIGITAL MARKETING

Instagram Launched Business Profiles And Analytics for Marketers in Russia

Three months ago Instagram announced the launch of business profiles and detailed analytics for marketers. On August, 15 they were officially released in Russia and other EMEA countries. Read RMAA Group blog to learn what tools have become available in Instagram and the opportunities they offer to marketers.

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B2B MARKETING

B2B MARKETING

B2B Exhibitions in Russia

B2B exhibitions fulfill an important function: they call together sellers, buyers and competitors in one place. The buyers get a chance to acquaint themselves with offers of a number of companies, the sellers can offer their production to a wide range of potential buyers and the competitors can communicate and evaluate each other's proposals. Read RMAA Group article to learn how to attract your audience to the exhibition, and motivate buyers on the exhibition.

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MEDIA BUYING

MEDIA BUYING

Advertising in Russian Airports

For a long time Airport has been an inexhaustible source of advertising opportunities for marketers. With the further development of technologies an advertising opportunities are increasing. Today in Russian airports many options of outdoor advertising are available: branding of various surfaces and objects, distribution of printed products and digital options with the use of location targeting. What advertising methods are relevant for Russian airports,read RMAA Group material.

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B2B MARKETING

B2B MARKETING

Event Marketing for B2B in Russia

B2B marketing is quite limited in tools compared with B2C segment. However, the point at issue today is about a tool designed for B2B sales – events for B2B companies – conferences, showcases, exposures on which you can share information about your company, its services or products with your target audience in sympathetic surroundings. For information on how to organize an event for B2B companies and get the maximum response and feedback, read RMAA Group report.

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DIGITAL MARKETING

DIGITAL MARKETING

Special Aspects of Bringing a Tourism Brand to the Russian Market

Today the Russian tourism market goes through hard times. However, that does not mean that travel industry in Russia is no more profitable, let alone people stopped buying tourism services. Despite the fact that vacation abroad became more expensive for Russians because of weakening rouble, residents of Russia still tend to high-grade recreation and vivid impressions. About how to bring a tourism brand to Russian market read the RMAA Group's material.

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B2B MARKETING

B2B MARKETING

Why the Key Audience is of a Greater Importance Than the Target One by Today?

Promotion of some or other goods or services is often hinged on the target audience, its features, predictable behavior, need identification and purchasing power, as well. In fact, advertising effect relies heavily on the accuracy effect, however today an attention to the target audience is by no means all that is important for the company’s success. Why the key audience is of a greater importance than target one by today – read in RMAA Group’s blog.

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MEDIA BUYING

MEDIA BUYING

How to Promote Alcohol Brand in Russia?

Alcohol advertising is being regulated by a lot of prohibitions and limitations. We have posted an article about beer advertising in the Russian market earlier. Today our subject is strong alcohol. In that case, prohibitions are much stronger but the ways of promotion still exist. How to advertise alcohol production in the Russian market effectively – read in RMAA Group’s blog.

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MEDIA BUYING

MEDIA BUYING

Overview of the largest outdoor constructions in Moscow and Saint-Petersburg

Massive advertising construction placed on the fine overviewed place with number of contacts is a source of pride to any company. For a long time, large brandmauers and banners have occupied city facades in Moscow and Saint-Petersburg. Recently the situation has changed significantly: Russian government started to control outdoor advertising. There are not many large constructions anymore.

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DIGITAL MARKETING

DIGITAL MARKETING

Programmatic Buying In Russia

Programmatic buying made revolution in Marketing business all around the world and Russia is not an exception. It gave the possibility to buy advertisements on the different websites directly and in different formats. It saves the time and money because you do not have to deal with every website specifically. However, Programmatic buying technology is only developing and it cannot resolve all the tasks yet. But it will. To know more about the current situation of Programmatic buying on Russian Market read in material of RMAA Group.

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