BLOG ABOUT SUCCESSFUL MARKETING STRATEGIES IN RUSSIA

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Blog about successful marketing strategies in Russia, page 2

DIGITAL MARKETING

DIGITAL MARKETING

How to Sell An Apartment Or Luxury Properties to Russian Audience?

Today we will talk about how to sell a foreign luxury properties to the Russian audience: apartments, houses, villas, chateaux, lands and etc.. First we should say that it is quite complicated product for promotion: target audience is fairly narrow, advertising opportunities for this audience are limited and the cost is high. However, there are different tools to promote such complicated products. Read more in the RMAA Group’s blog.

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B2B MARKETING

B2B MARKETING

Event Sponsorship in Russia

Nowadays event sponsorship is a relevant tool of promotion in Russia. You can support a wide variety of different events depending on your target audience: business, mass cultural, entertaining, sports and others. At the same time you can increase your brand recognition, build up a certain brand image, advertise your company among event participants and even get a useful contact database. Read the RMAA Group blog to learn how to sponsor events in Russia.

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B2B MARKETING

B2B MARKETING

Corporate Russia Wants to Buy from You! How Can You Promote and Sell?

According to the “B2B International” data, the foreign business is increasingly interested in collaborating with large Russian companies. Research findings of the “Euromonitor International” (the global leader among the independent companies focusing on the strategic review of the market) show that, in spite of the comparative weakness of the rouble, domestic economy problems, remaining corruption, B2B market keeps growing.

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MEDIA BUYING

MEDIA BUYING

Development of Online Video Advertising in Russia: Results of 2016 and Outlook for 2017

According to the estimation made by IMHO Vi company, one of the largest online advertising sellers, online video advertising has increased by 18% as of year-end 2016. This was stated by Ilia Alekseev, Digital Seller’s General Director. Read more in the RMAA Group blog how Russian market experts estimate online video advertising.

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DIGITAL MARKETING

DIGITAL MARKETING

Marketing Strategies for Foreign Hotels on Russian Market

A foreign hotel is a rather specific product for promotion in Russia. The hotel's target audience is usually quite heterogeneous, and methods to promote hotels are rather various. First of all, it's advisable for you both to promote your reservation portal and keep track of you brand presence in Global Distribution Systems (GDS) and Alternative Distribution Systems (ADS). Further, it's no need to reject dealing with the market corporate segment. Read RMAA Group blog about all of this.

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B2B MARKETING

B2B MARKETING

Give Your Customers a Taste of Your Product. Sampling in B2B Marketing in Russia

Sampling is a marketing tool which is based on freebies (samples) of your product given at no cost to potential consumers. This tool accomplishes a number of functions: attracts new buyers, work on the audience loyalty, ensures feedback from customers etc. Learn how to use this tool while promoting in B2B segment from RMAA Group blog.

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MEDIA BUYING

MEDIA BUYING

Television or Digital Advertising: Which Segment Will Show Larger Growth in Russia?

Throughout 2016 in Russian trade media there has been a discussion whether digital segment overtakes television advertising segment or not. Representatives of National Advertising Alliance, the largest TV advertising seller in Russia, state that TV advertising market will keep growing and digital will be falling, however, other experts confidently argue the opposite. To learn what arguments the experts bring forward, read RMAA Group blog.

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DIGITAL MARKETING

DIGITAL MARKETING

Auto Marketing in Russian Media And Internet Space.

Cars belong to that category of goods for promotion of which you can use wide variety promotion devices depending on the purpose of your advertising campaign. The Russian auto market has its own features on which you should pay attention when planning the advertising campaign. Read more about car promotion on the Russian market in the RMAA Group Article.

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B2B MARKETING

B2B MARKETING

How to Сreate A Unique Selling Proposition For The B2B Sector in Russia.

Unique Selling Proposition (USP) is an important component of the marketing strategy for any market and any segment, including B2B. It often depends on the USP how successfully you will attract new customers and keep old ones. The efficient USP in Russian B2B segment has its peculiarities. Read more about it in RMAA Group blog.

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DIGITAL MARKETING

DIGITAL MARKETING

Marketing Key Opinion Leaders in Russia

In the past few years Influencer Marketing has became an integral part of the promotion in social networks and blogs. This is the way to promote that maximizes friendly appeal to your target audience, while using the loyalty of this audience to the channel of promotion. Currently in Russia Influencer Marketing is well developed and can offer a variety of options for promotion. What kind of promotion can be launched through opinion leaders in Russia, read in the RMAA Group blog.

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MEDIA BUYING

MEDIA BUYING

How Websites Struggle Against Ad Blockers in Russia?

Software which block banner ads on websites are recently becoming a growing problem both for single sites and for the advertising market as a whole. Their increasing distribution makes websites search for various means to deliver ad messages to users. Read in the RMAA Group blog post how Russian websites struggle against ad blockers.

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B2B MARKETING

B2B MARKETING

B2B Сustomer Reviews in Russia

A buyer or a customer in any sphere is always curious about reviews of those who have already made a purchase. That's why, let's say, various review services enjoy popularity. All of this is applied to Russia. In B2B segment the attention to reviews is even closer than in B2C segment, however, if B2C reviews are posted freely, the placement of B2B reviews is performed as a rule with the help of an intermediary being your company, any media or an industry-specific website. How to use the reviews of your customers for promotion of your selling proposition, read RMAA Group blog.

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DIGITAL MARKETING

DIGITAL MARKETING

Marketing of Educational Services in Russia

Today the market of educational services has a very dissimilar composition of participants. There is a system of public education, many private firms providing educational services and even greater number of individual tutoring and numerous of online courses, many of which may be free of charge. Moreover, all market participants are not only competing with each other, but complement each other. How a foreign university, college or educational course can find its audience in Russia - read in RMAA Group material.

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MEDIA BUYING

MEDIA BUYING

Medical Tourism Marketing in Russia: How to Attract Patients from the Russian Federation?

Medical tourism is quite popular in Russia. Annually 40-50 thousand people travel abroad from Russia for medical treatment. The most popular destinations are Israel, Europe (Germany, Switzerland), inhabitants of the Far East prefer China, Korea, Thailand etc. Read the RMAA Group article to learn which tools should be used to attract patients from Russia to your clinic

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DIGITAL MARKETING

DIGITAL MARKETING

How To Promote Online Browser-Based Games At The Russian Market?

Browser-based games are quite popular in Russia. Year by year the number of games are growing and new games are looking for their own players but not all find them. Meanwhile, there are a good many ways to promote games: SEO, contextual advertising, social media marketing, liaising with journalists, streamers, bloggers, let’s players etc. Read RMAA Group article to learn which tools are most relevant for promotion browser-based games in Russia.

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MEDIA BUYING

MEDIA BUYING

Pharmaceutical Marketing in Russia: Legal Restrictions And Advertising Opportunities

Promotion of pharmaceuticals is subject to regulatory restrictions in many countries. And Russia is also is no exception: additional restrictions are specified in the advertising law for drug products. Nevertheless, drug manufacturers are traditionally considered as one of the major advertisers. Please read RMAA Group article to learn what restrictions are imposed on the marketing of pharmaceuticals and what efficient ways exist for their promotion.

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DIGITAL MARKETING

DIGITAL MARKETING

Location Targeting Is a New Marketing Tool in Russia

Technologies don’t stay still and discover for marketers all-new ways of communication with their audience using more advanced tools. The point of today’s issue is one of those technologies which associate with the future of advertising, simply put location targeting. This tool allows the ad to appear for the users which are geographically interested in. Read about the application of the location targeting in Russia in RMAA Group article.

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DIGITAL MARKETING

DIGITAL MARKETING

Instagram Launched Business Profiles And Analytics for Marketers in Russia

Three months ago Instagram announced the launch of business profiles and detailed analytics for marketers. On August, 15 they were officially released in Russia and other EMEA countries. Read RMAA Group blog to learn what tools have become available in Instagram and the opportunities they offer to marketers.

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B2B MARKETING

B2B MARKETING

B2B Exhibitions in Russia

B2B exhibitions fulfill an important function: they call together sellers, buyers and competitors in one place. The buyers get a chance to acquaint themselves with offers of a number of companies, the sellers can offer their production to a wide range of potential buyers and the competitors can communicate and evaluate each other's proposals. Read RMAA Group article to learn how to attract your audience to the exhibition, and motivate buyers on the exhibition.

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MEDIA BUYING

MEDIA BUYING

Advertising in Russian Airports

For a long time Airport has been an inexhaustible source of advertising opportunities for marketers. With the further development of technologies an advertising opportunities are increasing. Today in Russian airports many options of outdoor advertising are available: branding of various surfaces and objects, distribution of printed products and digital options with the use of location targeting. What advertising methods are relevant for Russian airports,read RMAA Group material.

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