BLOG ABOUT SUCCESSFUL MARKETING STRATEGIES IN RUSSIA

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Blog about successful marketing strategies in Russia, page 3

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DIGITAL MARKETING

DIGITAL MARKETING

RMAA Group Case Study for LOTTE and its PEPERO GAME Promotion in Russia

LOTTE Confectionery used Instagram and VK to raise the profile of PEPERO sticks in Russia, increase brand awareness and product sales.

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MEDIA BUYING

MEDIA BUYING

Beer Advertising in Russia

Alcohol drinks distribution and advertisement are under strong restrictions in many countries of the world. In recent years, Russia moved far ahead in this field. However, upcoming Football World Cup in 2018 made its adjustments. Today, there are much more opportunities for beer advertising than it used to be. Besides, most of prohibitions do not disseminate the non-alcoholic beer, which lead to wide range of opportunities for developing beer branding. How to advertise beer in Russia, read in the material of RMAA Group.

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DIGITAL MARKETING

DIGITAL MARKETING

Online Market of Audio Advertising in Russia

Marketing does not stop in one place. A new media format started developing in the end of 2014 – audio advertisement in the Internet. Significant moments of these type of ads are embeddedness in the process of consuming the content and unobtrusiveness, which is important for a friendly behavior of the audience. At the same time, these ads cannot be missed or ignored. The most important information about this format of advertising can be found in the material of RMAA Group.

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B2B MARKETING

B2B MARKETING

PR in Russia: How to Make It Effective?

PR is an integral component in promotion of any major brand. Despite the rapid development of the Internet and social networks, the media continue to be the main tool in creating public awareness and managing the reputation. Effective promotion is impossible without the competent interaction with the media. How to build relationships with the media and professionals of a desired sector, read in RMAA Group blog.

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MEDIA BUYING

MEDIA BUYING

How To Buy Media In Russia At The Lowest Price?

Any advertiser outside Russia (or even within the country) planning an advertising campaign is always faced with having to choose a supplier. He needs to decide either to use the services of sales houses or to use the services of a media buying agency. Whose modus operandi will be best suited to you?

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MEDIA BUYING

MEDIA BUYING

White Paper, Edition 2016. How does the media-buying market in Russia work?

Are you a professional media buyer? Do you work with the Russian market? Is your task is to conduct a large-scale advertising campaign? How do you determine the right price for media purchases in Russia? Who has the exclusive rights for advertisement selling in Russia? How do you avoid making mistakes when choosing a vendor?

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DIGITAL MARKETING

DIGITAL MARKETING

RMAA Group`s White Paper: Digital marketing in Russia 2016

Are you involved in digital marketing? Do you have the task of promoting a web project in Russia? Are you an entrepreneur or a digital marketing specialist familiar with a particular local market, but not sufficiently familiar with Russian digital marketing? This White Paper has been written specifically for foreign marketing specialists and entrepreneurs who want to expand their sphere of influence, to bring online projects to the Russian-speaking market and acquire new customers.

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B2B MARKETING

B2B MARKETING

How can a foreign company enter the Russian B2B market?

Are you a foreign manufacturer of B2B goods or a service company? Are you interested in Russian B2B clients? Do you aspire to enter the Russian market? Do you see the demand for your product in Russia, but do not know how to effectively build a potent marketing strategy to attract more customers?

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B2B MARKETING

B2B MARKETING

How To Increase The Organic Traffic In Russia Through Online Events

Organic Traffic - traffic that comes to your website from unpaid search results - is the most desirable and valuable one for any site. Its amount depends on the website's Search Engine Ranking, which is determined by many factors. In particular, they are the number of pages containing unique content, the number of inbound links, and the behavioral characteristics of the site visitors. How to improve these and some other indicators with the help of online events, read in RMAA Group blog.

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B2B MARKETING

B2B MARKETING

Marketing For Consulting Services in Russia

Today the range of consulting services in Russia is not much different from the Western market. Such services as IT consulting, legal consulting, financial consulting, management consulting and other kinds of consulting in Russia have a big coverage and are in great demand. Though, consulting services’ domestic market due to its youth, clients do not trust too much to Russian consultants, which in its turn gives some kind of advantage to foreign companies. By virtue of a limited market outlet and specifics of close relationships between Client and Contractor the promotion of consulting services has a number of specific features. Find more in the RMAA Group special report.

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B2B MARKETING

B2B MARKETING

RMAA Group’s Case Study For DONGFENG Motors in Russia, Event Marketing

Fall, 2015, RMAA Group organized the exhibition support for the Chinese auto brand DongFeng on the main event of 2015 in the field of commercial vehicles - international cargo auto «COMTRANS'15» was opened in "Crocus Expo" in Moscow. As a result of participation in a Russian car exhibition of 2015 Dongfeng Motor Corporations gain attention of trucks dealers and journalists with new models. Find more in the material of RMAA Group.

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B2B MARKETING

B2B MARKETING

Effective Ways to Collect Database For B2B Customers

In comparison with b2c segment, promotion in b2b segment requires a greater personalization, customer-oriented approach and a closer contact with the client. Therefore database of the required sector or market segment is the necessary component of success. However, collection of data on industry companies is quite diligent and time-consuming challenge to accomplish if you start from scratch. Overview of the most efficient ways to collect database for promotion in b2b segment - read in the blog of RMAA Group.

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DIGITAL MARKETING

DIGITAL MARKETING

Periscope: Get Closer to Your Audience

Periscope, a live video streaming app, created a stir in 2015. Features of this instrument to disseminate information are impressive: any user anywhere in the world can broadcast and communicate with audience or capture what’s happening around in just one click. The range of uses is incredibly large: from broadcast of the biggest events and disasters to shooting scenes of everyday life and communication with strangers. Read more about how to use a new tool to promote your brand in Russia in the material of RMAA Group.

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MEDIA BUYING

MEDIA BUYING

Trend and forecasts – Digital And Media Advertising in Russia

2015 was a difficult year for the advertising market in Russia. The fall of Rouble’s rate in late 2014 led to shrinking advertising income in almost all segments. However, by the end of the year, when the situation had stabilized, the volume started to increase again. The segments that felt confident in that situation were contextual and mobile advertising. The major trends in digital space became advertising in the Russian social networks, attention to the native ways of promoting, and establishment of the Periscope network. Read about the most notable trends of 2015 and forecasts for 2016 - in the material of RMAA Group.

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DIGITAL MARKETING

DIGITAL MARKETING

Contextual Advertising: Results of 2015 and Forecasts For 2016.

Passing year 2015 was marked by several important events for contextual advertising "Yandex. Direct" changed the auction scheme and canceled discounts to advertisers, and Google stopped Flash-banners supporting and fully made a transition to HTML5. How these changes affected the development of content? What awaits it in the future? Read in the blog of RMAA Group.

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DIGITAL MARKETING

DIGITAL MARKETING

The Smart Marketer’s Guide to The Best RMAA Group’s Articles of 2015.

It seems that every few months something huge is going down in the world of Russian Advertising and Marketing. It’s such an action-packed industry that it’s often easy to miss some of the awesome content and major milestones that occur in the field. It’s no fun to be behind the times, which is why RMAA Group bringing you the best articles from a variety of topics: from Russian Digital Marketing developing to the most exciting B2B case-studies.

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B2B MARKETING

B2B MARKETING

RMAA Group’s Case Study For WKFS On The Russian Market, B2B marketing

WKFS is a global company that provides information, software, and services. Its customers are legal, business, tax, accounting, finance, audit, risk, compliance, and healthcare professionals. The company is active in over 150 countries. Wolters Kluwer is recognized as one of the “Global 100 Most Sustainable Corporations in the World” by Corporate Knights. WKFS is the team of professionals, who knows clears what they want to have in the end of cooperation and how to achieve it.

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DIGITAL MARKETING

DIGITAL MARKETING

Alternative Tools For Promotion of Your Mobile App in Russia

In previous publications, we introduced you to the basic ways to promote mobile apps in Russia: affiliate networks, where you pay for the post in case of a certain result (registration on the site, filling in the questionnaire, online purchase) and pay per click systems. Today we will tell you more about the promotion of alternative sources of a mobile app that require minimum costs. Find more about them - in the material of RMAA Group.

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DIGITAL MARKETING

DIGITAL MARKETING

PPC For Mobile Devices: How to Do Competent Advertising in Russia

With a mobile phone, modern people wake up and go to bed, have lunch and dinner, sit in a traffic jam, and wait in queues endlessly surfing the Internet. The phone became the main assistant and advisor in the life of a modern man. The PPC - systems were the first to take advantage of it. As a sidenote, they are always the first to respond to any request of a person in search networks. Competent work with these systems is your real advertising pedestal, which will raise your company to the next level. All about PPC for mobile devices - in today's material of RMAA Group.

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DIGITAL MARKETING

DIGITAL MARKETING

Affiliate Marketing In Russia And Current State Of System

In Russia there is a saying that tit in the hand is better than crane in the sky (bird in the hand is better than two in the bush). The same principle is laid down in the affiliate networks - affiliate programs such as banner ads, where you pay not for an abstract showing of advert on the Internet, but for the real action of a client - app download / purchase the product from the website. Today, we describe the principle of operation of affiliate networks, one of the most profitable advertising opportunities on the Internet, find more in the material of RWAA Group.

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