BLOG ABOUT SUCCESSFUL MARKETING STRATEGIES IN RUSSIA

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Blog about successful marketing strategies in Russia, page 3

MEDIA BUYING

MEDIA BUYING

Medical Tourism Marketing in Russia: How to Attract Patients from the Russian Federation?

Medical tourism is quite popular in Russia. Annually 40-50 thousand people travel abroad from Russia for medical treatment. The most popular destinations are Israel, Europe (Germany, Switzerland), inhabitants of the Far East prefer China, Korea, Thailand etc. Read the RMAA Group article to learn which tools should be used to attract patients from Russia to your clinic

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DIGITAL MARKETING

DIGITAL MARKETING

How To Promote Online Browser-Based Games At The Russian Market?

Browser-based games are quite popular in Russia. Year by year the number of games are growing and new games are looking for their own players but not all find them. Meanwhile, there are a good many ways to promote games: SEO, contextual advertising, social media marketing, liaising with journalists, streamers, bloggers, let’s players etc. Read RMAA Group article to learn which tools are most relevant for promotion browser-based games in Russia.

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MEDIA BUYING

MEDIA BUYING

Pharmaceutical Marketing in Russia: Legal Restrictions And Advertising Opportunities

Promotion of pharmaceuticals is subject to regulatory restrictions in many countries. And Russia is also is no exception: additional restrictions are specified in the advertising law for drug products. Nevertheless, drug manufacturers are traditionally considered as one of the major advertisers. Please read RMAA Group article to learn what restrictions are imposed on the marketing of pharmaceuticals and what efficient ways exist for their promotion.

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DIGITAL MARKETING

DIGITAL MARKETING

Location Targeting Is a New Marketing Tool in Russia

Technologies don’t stay still and discover for marketers all-new ways of communication with their audience using more advanced tools. The point of today’s issue is one of those technologies which associate with the future of advertising, simply put location targeting. This tool allows the ad to appear for the users which are geographically interested in. Read about the application of the location targeting in Russia in RMAA Group article.

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DIGITAL MARKETING

DIGITAL MARKETING

Instagram Launched Business Profiles And Analytics for Marketers in Russia

Three months ago Instagram announced the launch of business profiles and detailed analytics for marketers. On August, 15 they were officially released in Russia and other EMEA countries. Read RMAA Group blog to learn what tools have become available in Instagram and the opportunities they offer to marketers.

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B2B MARKETING

B2B MARKETING

B2B Exhibitions in Russia

B2B exhibitions fulfill an important function: they call together sellers, buyers and competitors in one place. The buyers get a chance to acquaint themselves with offers of a number of companies, the sellers can offer their production to a wide range of potential buyers and the competitors can communicate and evaluate each other's proposals. Read RMAA Group article to learn how to attract your audience to the exhibition, and motivate buyers on the exhibition.

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MEDIA BUYING

MEDIA BUYING

Advertising in Russian Airports

For a long time Airport has been an inexhaustible source of advertising opportunities for marketers. With the further development of technologies an advertising opportunities are increasing. Today in Russian airports many options of outdoor advertising are available: branding of various surfaces and objects, distribution of printed products and digital options with the use of location targeting. What advertising methods are relevant for Russian airports,read RMAA Group material.

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B2B MARKETING

B2B MARKETING

Event Marketing for B2B in Russia

B2B marketing is quite limited in tools compared with B2C segment. However, the point at issue today is about a tool designed for B2B sales – events for B2B companies – conferences, showcases, exposures on which you can share information about your company, its services or products with your target audience in sympathetic surroundings. For information on how to organize an event for B2B companies and get the maximum response and feedback, read RMAA Group report.

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DIGITAL MARKETING

DIGITAL MARKETING

Special Aspects of Bringing a Tourism Brand to the Russian Market

Today the Russian tourism market goes through hard times. However, that does not mean that travel industry in Russia is no more profitable, let alone people stopped buying tourism services. Despite the fact that vacation abroad became more expensive for Russians because of weakening rouble, residents of Russia still tend to high-grade recreation and vivid impressions. About how to bring a tourism brand to Russian market read the RMAA Group's material.

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B2B MARKETING

B2B MARKETING

Why the Key Audience is of a Greater Importance Than the Target One by Today?

Promotion of some or other goods or services is often hinged on the target audience, its features, predictable behavior, need identification and purchasing power, as well. In fact, advertising effect relies heavily on the accuracy effect, however today an attention to the target audience is by no means all that is important for the company’s success. Why the key audience is of a greater importance than target one by today – read in RMAA Group’s blog.

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MEDIA BUYING

MEDIA BUYING

How to Promote Alcohol Brand in Russia?

Alcohol advertising is being regulated by a lot of prohibitions and limitations. We have posted an article about beer advertising in the Russian market earlier. Today our subject is strong alcohol. In that case, prohibitions are much stronger but the ways of promotion still exist. How to advertise alcohol production in the Russian market effectively – read in RMAA Group’s blog.

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MEDIA BUYING

MEDIA BUYING

Overview of the largest outdoor constructions in Moscow and Saint-Petersburg

Massive advertising construction placed on the fine overviewed place with number of contacts is a source of pride to any company. For a long time, large brandmauers and banners have occupied city facades in Moscow and Saint-Petersburg. Recently the situation has changed significantly: Russian government started to control outdoor advertising. There are not many large constructions anymore.

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DIGITAL MARKETING

DIGITAL MARKETING

Programmatic Buying In Russia

Programmatic buying made revolution in Marketing business all around the world and Russia is not an exception. It gave the possibility to buy advertisements on the different websites directly and in different formats. It saves the time and money because you do not have to deal with every website specifically. However, Programmatic buying technology is only developing and it cannot resolve all the tasks yet. But it will. To know more about the current situation of Programmatic buying on Russian Market read in material of RMAA Group.

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DIGITAL MARKETING

DIGITAL MARKETING

How to promote B2B IT products or services in Russia?

IT industry is on its top all over the world and in Russia in particular. Moreover its significance will only rise in upcoming future. Not a single company is capable to compete without modern high-quality solutions in the sphere of Information Technologies. Even though, IT companies have to fight for every client and look for new ways to attract them.

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DIGITAL MARKETING

DIGITAL MARKETING

RMAA Group Case Study for LOTTE and its PEPERO GAME Promotion in Russia

LOTTE Confectionery used Instagram and VK to raise the profile of PEPERO sticks in Russia, increase brand awareness and product sales.

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MEDIA BUYING

MEDIA BUYING

Beer Advertising in Russia

Alcohol drinks distribution and advertisement are under strong restrictions in many countries of the world. In recent years, Russia moved far ahead in this field. However, upcoming Football World Cup in 2018 made its adjustments. Today, there are much more opportunities for beer advertising than it used to be. Besides, most of prohibitions do not disseminate the non-alcoholic beer, which lead to wide range of opportunities for developing beer branding. How to advertise beer in Russia, read in the material of RMAA Group.

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DIGITAL MARKETING

DIGITAL MARKETING

Online Market of Audio Advertising in Russia

Marketing does not stop in one place. A new media format started developing in the end of 2014 – audio advertisement in the Internet. Significant moments of these type of ads are embeddedness in the process of consuming the content and unobtrusiveness, which is important for a friendly behavior of the audience. At the same time, these ads cannot be missed or ignored. The most important information about this format of advertising can be found in the material of RMAA Group.

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B2B MARKETING

B2B MARKETING

PR in Russia: How to Make It Effective?

PR is an integral component in promotion of any major brand. Despite the rapid development of the Internet and social networks, the media continue to be the main tool in creating public awareness and managing the reputation. Effective promotion is impossible without the competent interaction with the media. How to build relationships with the media and professionals of a desired sector, read in RMAA Group blog.

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MEDIA BUYING

MEDIA BUYING

How To Buy Media In Russia At The Lowest Price?

Any advertiser outside Russia (or even within the country) planning an advertising campaign is always faced with having to choose a supplier. He needs to decide either to use the services of sales houses or to use the services of a media buying agency. Whose modus operandi will be best suited to you?

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MEDIA BUYING

MEDIA BUYING

White Paper, Edition 2016. How does the media-buying market in Russia work?

Are you a professional media buyer? Do you work with the Russian market? Is your task is to conduct a large-scale advertising campaign? How do you determine the right price for media purchases in Russia? Who has the exclusive rights for advertisement selling in Russia? How do you avoid making mistakes when choosing a vendor?

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