러시아의 Yandex와 Google: 검색 시장 점유율과 광고 전략
러시아 시장이 더 이상 기존 검색만으로 움직이지 않는 이유, 그리고 프로모션 전략에 이를 반영해야 하는 이유.
How Russian Travelers Choose, Book, and Discover New Destinations in 2026 (영문)
Which destinations travelers are choosing, which services they use to book trips, and which digital habits have become the new standard.
Yandex Marketing: Promoting in the Russian Market via Yandex.Direct (영문)
In this article we will talk about Yandex.Direct since the importance of the service for the Russian advertising market has become undeniable.
Advertising creatives in Yandex.Direct. Basic formats and technical requirements (영문)
Different advertising platforms have their own rules to publish creatives. Let's take a closer look at the formats of creatives that can be used in Yandex.Direct.