러시아의 Yandex와 Google: 검색 시장 점유율과 광고 전략
러시아 시장이 더 이상 기존 검색만으로 움직이지 않는 이유, 그리고 프로모션 전략에 이를 반영해야 하는 이유.
How to Promote an Auto Brand in Russia's Changing 2026 Market (영문)
Russia's automotive market still holds strong appeal in 2026, but entering it has become more difficult. Raising ad budgets alone no longer works. Brands need strategies built around real demand patterns, regional differences, and the genuine constraints around imports and localization.
How Russian Travelers Choose, Book, and Discover New Destinations in 2026 (영문)
Which destinations travelers are choosing, which services they use to book trips, and which digital habits have become the new standard.
Yandex Marketing: Promoting in the Russian Market via Yandex.Direct (영문)
In this article we will talk about Yandex.Direct since the importance of the service for the Russian advertising market has become undeniable.
Performance Marketing in Russia: Tools, Goals, and Trends (영문)
Understand performance marketing in Russia: key tools, platforms, and strategies to optimize your digital campaigns and achieve measurable results
Search Engines in Uzbekistan: Key Insights for Brands (영문)
Learn how search works in Uzbekistan: market share of Google and Yandex, user behavior, language use, and advertising tips for successful SEM campaigns
Kazakhstan SEO and Paid Search Tactics for Successful Optimisation (영문)
Leverage Paid Search and SEO strategies to achieve online success in Kazakhstan. Combine Google and Yandex tools for optimal results. Read the full article for insights.
SERM and ORM in the Russian Internet: A Comprehensive Guide (영문)
Learn how to effectively manage your online reputation on the Russian internet with our comprehensive guide on SERM and ORM. Discover best practices and strategies.
Advertising creatives in Yandex.Direct. Basic formats and technical requirements (영문)
Different advertising platforms have their own rules to publish creatives. Let's take a closer look at the formats of creatives that can be used in Yandex.Direct.