Will your product be in demand in Russia? Who are your competitors in Russia and what strategies do they use? How to persuade Russians to choose your product? The answer will prompt market research.
Marketing research will reduce the risks of entering the Russian market and help develop a clear strategy. The study will:
Determine the market capacity. Which regions and cities should I bet on? Is it generally beneficial to go to Russia? The research will give the right answer.
Assess the viability of ideas. Rigid competition, cultural differences, and insufficient demand for your product are just a few factors which can disrupt your plans. Research will relieve you of similar surprises and, inadvance, will allow you to estimate how much really to embody plansin life.
Keep ahead of competitors. You will find out who your competitors in Russia are (in both local and foreign companies), which products and services they offer, which strategies are developed, and which competitive advantages are strong. You will be able to collect the best practices and use them to your advantage.
Understand the "mysterious Russian soul". You will learn the specifics of buying behavior in Russia: which stereotypes and prejudices Russians have. You will understand how to attract the attention of customers and convince them to choose your product.
Identify effective channels. The study will tell you which sales channels are in Russia and which are effective for you. Which kind of communication will be effective, and what is doomed to failure.
working in B2B markets
working in B2C markets
Companies which bring
to to the market
A business owner
director of marketing
The RMAA Group is a marketing agency which helps foreign companies enter the Russian market. We specialize exclusively in marketing strategies and their implementation for international brands and businesses in Russia.
We have been working since 2008
During this time, the agency has gained wide experience in working with international brands, and has created unique expertise in bringing new brands to the Russian market.
More than 30 projects were implemented
Each time these projects solved non-standard and diverse tasks, helping our clients to conquer Russian markets.
We use an integrated approach
when companies are brought to the Russian market. We carry out research, develop marketing and business strategies, identify UTS, create positioning and deal with the promotion of the company in Russia.
Communicate directly, without intermediaries
Our Russian team is fluent in English, so communication is comfortable and without any loss of information.
How do we work?
To find the answers to your questions, we will thoroughly investigate the topic: we conduct interviews, analyze the activities of competitors, and examine the experience of customers.
In addition to open sources, we have a broad base of contacts throughout Russia. Thanks to this, we quickly collect private data in a short time.
We specify in the contract all the topics that will be disclosed in the study, and the timing of the interim reports.
We regularly communicate, answer your questions and correct your further actions based on your interests.
You will receive a full study for detailed study and work, as well as a shortened version, convenient for presentation to company management, investors or the board of directors.
We care about privacy and to prevent the leakage of your data, we sign a non-disclosure agreement.
Why commission a new study,
if you can buy one that has already been done?
We are "honed" for the needs of each particular client and investigate the situation for specific products in Russia.
Each product is unique, for the development of the strategy we find answers to narrow, pointed questions, which, by definition, are not found in the purchased sample study.
Very well, and what to do with this research?
After completing the research, we help develop a strategy for promoting your product to the Russian market and implement it.
about entering Russia
Developing a strategy
to the market
Case study: How to help a manufacturing company enter new regions of Russia?
About the company: Manufacturer of equipment. The name of the company is not disclosed in accordance with the agreement.
Task: The regional manufacturer planned federal expansion. To build a holistic marketing strategy, he ordered a comprehensive study from us that involved dealers, retail customers and service centers.
How did the study go?
The study consisted of three parts:
We conducted in-depth interviews with customers and developed a questionnaire to confirm the reliability of the results on a large sample of buyers.
Reproduced the buyer's methods, collected feedback, understood the strengths to make emphasis in communication and how to improve products.
We talked with the dealers to understand how they make decisions about the choice of the supplier, what arguments they are convincing and what disadvantages they see.
They collected feedback about the company, understood which criteria are important in choosing a supplier and which points of growth the company has. Found a way to simplify logistics.
We interviewed the service center owners to find out how they decide to cooperate.
Determined the criteria which draw attention to the supplier pay attention. Discovered a method to reduce the cost of the process of ordering spare parts.
Case study: How to help an IT company develop a service that is in demand in Russia and the US?
About the company: IT-company. The name of the company is not disclosed in accordance with the agreement.
Task: IT-company develops a service-marketplace, which will test in Russia, and in the future plans to launch around the world. To create a marketing strategy and use the achievements of Western competitors, the company ordered from us a comprehensive study that captured customers and performers, which comprises the marketplace, and competitors in Russia and the United States.
How did the study go?
The study consisted of three parts:
We conducted in-depth interviews with customers to understand how they cope with the search for performers, what problems they are experiencing and how they relate to the marketplace.
We understood how to build communications to evoke confidence in the service and what functionality to put in it.
We talked to the performers to understand the difficulties they face when searching for customers, whether they use marketplaces and what does not suit them in existing services.
We determined which disadvantages exist for current marketplaces, what functionality is needed for the executors and what the UTS should be.
We analyzed the largest competitors in Russia and the US, talked with experts in the industry and collected data through competitive intelligence.
We determined what difficulties the competitors face and what solutions they find. We collected advanced solutions.
Do you want to know more about our other services?
B2B Marketing Solutions
Media Buying Solutions
Full Integrated Digital Marketing
RMAA has offices in two Russian cities: Moscow and Vladivostok.
Moscow, Smolenskaya Square, 3
+7 (495) 818-96-58
Vladivostok, Aleutskaya, 17
Want to get our offer?