Influencer Marketing is a way to promote products and services through opinion leaders.
Many companies in Russia focus on this tool, because of the opportunity to reach out to the target audience.
Bloggers today are those people who are trusted in the media. They are listened to and their recommendations are followed.
We select a blogger and an audience. We select bloggers not on the basis of coverage and the number of subscribers, but based on the number of useful contacts that are maximally relevant for your target audience. We analyze the involvement of users, how often they comment and keep records. We analyze the blogger himself, how long he has keept his blog, how often he posts, and what are the dynamics of his project's growth.
Formats of cooperation with bloggers. We offer a wide range of interaction with bloggers: - Direct purchase of advertising - Native advertising - Carrying out of shares - Invitation to your company's events - Testing your product - Blog tours.
We know the features. We have our own control system. We severely weed out those who are engaged in cheating, who do not comply with the terms of the contract, who delay the deadline. We select only verified bloggers who showed results on other projects.
There are many Travel bloggers in Russia. To promote your travel brand effectively, it is important to identify clearly the target audience and the corresponding opinion leaders.
Family travel bloggers create content based on certain values, for example, promoting joint travels with children, accordingly, they attract to themselves to a family audience. Livestyle travel bloggers in Russia, on the other hand, promote the idea of free and courageous recreation, attracting an audience that likes unencumbered recreation. We will make for your travel brand the most optimal strategy of interaction with the opinion leaders in the Russian market.
The most popular sites for Travel bloggers are:
Gamers in Russia, as well as in other countries, spend time on various sites. In Russia, the sites gamers frequent are: VK and Instagram, Youtube and Twitch.
A game is streamed and its audience is gamers who like watching such games. Someone will stream reviews of games to an audience which likes to find out what novelties are coming out in the world of games. Based on our data about opinion leaders, we understand the formats that the Russian audience prefers, and we can develop the most appropriate promotion strategy for your game.
The most popular sites for gamers in Russia have been stated above:
Influencer marketing is an effective way of putting FMCG brand front of mind on social media in Russia, encouraging brand recognition and aligning your brand to attainable, lifestyle-based product placement posts by influencers with an engaged Russian audience. The key objectives of the brand’s influencer marketing activity are to drive mass awareness of the brand, highlight the connection of the brand to personal indulgence.
The most relevant social media platforms in Russia for FMCG brands:
Are you looking for effective ways to promote your mobile application? Displaying your application in the Apple Store and Google Play will augment the recommendations of authoritative bloggers of the industry. So, for example, Signal messenger became very popular in Russia in an instant immediately after Edward Snowden said that he trusts Signal with his most important personal communications. After that, the messenger became more popular among the audience which trusts Snowden and cares about the safety of communication on the Internet.
The RMAA Group is actively developing partnerships with marketing and advertising agencies around the world. We strive to find the best solutions for the clients of our marketing partners. We provide not just lists of influencers, but we also write justifications for choosing bloggers. We make a full-scale digital marketing strategy for promotion in the Russian market. We will be happy to cooperate with your agency and become your partner in the Russian and CIS markets.
in social networks
Integration of brands into thematic programs, entertainment shows and internet series
Creation and development of
video images of brands
Creation communication projects
with the participation of bloggers
Case study for Lotte and its Pepero Game promotion campaign in Russia
Client: Lotte Confectionery manufactures and sells various confectionery products in South Korea and internationally. It offers chewing gums, chocolates, biscuits, ice-creams, pies, snacks, candies, and breads. The company is based in Seoul, South Korea.
Marketing challenges for «Pepero» sticks in Russia:
Solution: Encouragement of people to participate in #Peperogameru contest. This is a game where a couple eats a Pepero sweet stick from both ends and finally kisses. Popular bloggers and Internet celebrities took part in #Peperogameru and appealed to their subscribers to join the game.
Case study: The promotion of a German online game in Russia
Client: Bigpoint GmbH is a German video game developer. The company develops stand-alone browser-based games as well as social network games. Bigpoint also runs a gaming portal website with a number of browser-based massively multiplayer online role playing games it has produced and has over 200 million registered users.
Marketing challenges for «DRAKENSANG» online game in Russia:
Solution: Organize a competition between popular Russian bloggers and launch viral marketing campaign. As the basis of the viral campaign we took so-called “let`s play” videos.
To create videos we employed popular Runet video bloggers: presenter of the popular show “I Like” and video blogger Sam Nickel (the man who touched thousands of breasts in the video with Vladimir Putin). The idea was to organize a battle between popular Runet video bloggers to determine the best “let`s play” maker.
The total number of views of all five video was more than 1.5 millionLearn more details about the campaign
RMAA Group has been a greatly partner for our campaign.
Our collaboration with RMAA Group has allowed us to enter new territories and collect a lot of valuable intelligence on new marketing channels and attracting new audiences. RMAA Group`s team has been a greatly partner for our campaign and we look forward to working with them again.
Media Marketing Manager, Bigpoint GmbH
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RMAA has offices in two Russian cities: Moscow and Vladivostok.
Moscow, Smolenskaya Square, 3
+7 (495) 818-96-58
Vladivostok, Aleutskaya, 17
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