TV channel U in Russia

Advertising on TV channel U – Media Buying

U channel appeared in September 2012, based on the existing channel Muz-TV. The channel is oriented on female audience of elder age because this audience is considered to be more attractive for advertisers. Therefore, part of this kind of audience at the age of 25-45 years old in 2016 showed a growth about 22%.

Advertising on U channel is a good investment in the promotion of the company, according as competent media planning and creation of quality video commercial.

Specialists of RMAA Group help you to advertise on U channel. We help you to create a quality advertising material which will be remembered to the target audience, and also create the media plan for the most effective advertising on the channel.

The distinctive feature of the channel is a TV website, which contains information about all the projects of the channel, about anchors and film premieres. TV website is also a great opportunity for advertising.


U – Сhannel description

U target audience

TV channel U in Russia, pic. 1

U channel deals with young, ambitious, bright people in a language they understand, so advertising on the channel is a great opportunity for advertisers, whose target audience is aged between 18 and 30 years, to influence directly and draw near to its consumers.

U Content

TV channel U in Russia, pic. 3

It’s a new, bright, stylish TV channel for young and active audience. U channel combines the most positive, humorous, youth programs, that’s why the channel is a great platform for advertising if your products are oriented on young people.

TV projects - modern serials, fashion reality shows, modern comic programs. They are "Top Model in Russia" - Season 4, with the participation of famous top model Irina Sheik, "KinobloGG", "Honeypot" with Masha Malinovskaya and shocking serial "School".


The average daily audience share of TV channels in Russia,%.

Calculated for the period of December 2016
TV channel U in Russia, pic. 5

9.4 mln
Monthly audience reach

Core audience age

92.5% of Russia
Technical coverage



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