Blog about successful marketing strategies in russia

Russians Named the Best Cities for Cultural and Educational Tourism



Share this Post

OneTwoTrip travel planning service learned from its clients how they receive new information while traveling in Russia and abroad, and where they were able to significantly broaden their horizons. It turned out that the tourists acquired the most useful knowledge in St. Petersburg and Rome.

In 95% of cases, travelers purposefully want to get information about the place of stay, its history, and culture. Thus, 91% of the respondents independently find what they are interested in on the Internet or in travel guides. 69% gained knowledge from local residents, and only 36% — from guides. Curiously enough, 85% of respondents remember new information, and the majority, or 96%, as a rule, share it with others.

According to tourists, travels to St. Petersburg and the Leningrad Region turned out to be the most informative for them — 16% answered so. Some especially noted visits to museums and historical sites of the city, highlighting, for example, Peterhof. In the North Caucasus, in particular in Dagestan, which is rich in its own traditions, 14% learned a lot of new things. 11% of travelers liked to explore Crimea with its parks, vineyards, and architectural monuments. 8% of respondents marked a historical excursion into the past of Kaliningrad, as well as the diversity of nature along the Baltic coast. And trips to Altai were informative for 5% of tourists. The opinions of the rest of the respondents were highly divided.

Italy is the leader among foreign countries — this option was named by 12% of respondents. In particular, they noted Rome with its rich history and ancient architectural monuments. Turkey, especially Istanbul, was interesting for 10% of tourists. 9.5% of them were interested in Spain: Barcelona was most often singled out, including thanks to the masterpieces of Antoni Gaudi. In addition, 6% of Russian tourists learned a lot of new things during their visit to the UAE, and another 4.8% — to Greece. The opinions of the remaining respondents were significantly different.

Source: OneTwoTrip

Russian Tourism Market Digest

Download for free

Sign up

About the Author

Head of Digital, editor-in-chief of the RMAA Agency Blog

Author Yulia Vasilyeva

We use cookies to improve your personal online experience.

Learn more