B2B MARKETING
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OneTwoTrip for Business, an online travel service, told us where its clients most often went on business trips this fall and how they were organized. The scope of business trips continues to grow: the number of flights compared to the summer increased by almost 25%, and train trips – by 13%.
Most often, Russians flew to Moscow and St. Petersburg on business trips, and in the fall the popularity of these destinations increased somewhat. The third place is taken by Yekaterinburg.
A significant number of business trips were organized to Novosibirsk (the demand for tickets decreased slightly), Kazan (they flew a little more often than in the summer), Sochi, Rostov-on-Don, Simferopol and Krasnodar. Also in the list appeared Samara, which this summer was not too interested by companies, but Irkutsk, which previously occupied the tenth line, disappeared from the top.
This year, due to the pandemic, companies were more cautious about planning business trips: the depth of bookings has seriously decreased. 88% of tickets are now bought less than 7 days before departure — this figure was 68% last fall. For 8-30 days, 11% of tickets are now purchased, which is half as much as a year ago. And for a longer period (from a month), only 1% of companies are ready to plan business trips — this is five times less than before.
The most popular cities for business trips are traditionally the capitals, and in comparison with the summer, people travelled there more often: the share of railway ticket bookings to Moscow increased by 15%, and to St. Petersburg – by 12%. The third line was taken by Nizhny Novgorod, which also became more interesting for companies: this fall, employees were sent here on business trips twice as often as in the summer.
Almost all other cities in the Top 10 were changed: only Vladimir remained popular among the summer destinations. In addition, Russians often traveled by train on business trips to Yekaterinburg, Khabarovsk, Agryz, Yaroslavl, Tyumen and Izhevsk. But destinations that are popular in the summer — Irkutsk, Neryungri, Chita, Perm, Novosibirsk and Surgut – have disappeared from the list.
As for the depth of bookings, the Russians still do not dare to plan business trips for the long term. 71% of railway tickets were purchased up to 3 days before the departure of the train, and 18% – 4-7 days before. In two weeks, 7% of OneTwoTrip for Business customers booked trips. The rest are ready to count on business trips for longer periods: 3% of tickets were purchased 15-44 days before the departure of the train, and 1% – for two months or more.
Source: One Two Trip
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Head of Digital, editor-in-chief of the RMAA Agency Blog
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