Letter 2 – “How can you promote a foreign brand in Russian Search Engines?”

Good day!

Today, one of the basic methods of promotion of goods and services all over the world is the Internet, and Russia is no exception. Mainly, the success of your sales is related to how easy it is to find your brand on the Internet.

Let’s speak about some of the specifics of Search Engines that should be taken into account if you are going to enter into the Russian market.

Russian Search Engines

The most popular search engine in Russia since 1997 is Yandex. The second most popular search engine in Russia is Google - the world’s leading search engine, entered the Russian market in 2006.In third place is Mail.Ru search engine. For a long time Mail.Ru was using third-party search engines - Google and Yandex, developing its own search algorithm at the same time.

How can you evaluate the volume of your product`s demand in Russian internet?

Search service wordstat.yandex.ru gives you the possibility not only to select a request, but also to value the interest of the audience in goods and services. For instance, if you want to sell tea, you should select some key words that are relevant to the request “green tea”. Requesting this in the search system we can see the data: the amount of queries made in Yandex last month for the key word “green tea” was 19,799.

To find out more about Russia Internet statistics you can read on pages 3-6 in our White Paper called «DIGITAL MARKETING IN RUSSIA. FINDING YOUR CUSTOMERS ON THE INTERNET IN RUSSIA — HOW TO GO ABOUT IT?».

Read more in RMAA Group blog post:
How can you promote a foreign brand in Russian Search Engines?

Best regards,
Vadim Tylik

P.S. RMAA Group specialists are ready to assist you in creating Digital Marketing strategy as well as adopting it to Russian market.