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OOH and DOOH Advertising in Moscow & Russia

RMAA offers tailored Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising solutions across Moscow and other major cities in Russia. Our comprehensive services, including large digital screens, iconic city billboards, and transit and airport advertising, ensure your brand reaches a broad and engaged audience

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Our Out-of-Home Services

For your convenience, we’ve prepared an OOH advertising catalog. Check out the preview below, and browse the full catalogue for the complete list of locations and formats.

Outdoor in Iconic Locations

Reach millions daily with high-impact digital screens in Moscow, St. Petersburg and other cities. These premium locations ensure unmatched visibility for the brand in Russia’s busiest urban areas.

Total: 13 locations

N. Arbat 8 (House of Books)

Size: 89,09 х 7,17 m
OTS (1 month): 547.2 k

LED facade atop Russia’s largest bookstore—Moscow House of Books—faces six Novy Arbat lanes, capturing heavy footfall and vehicle flow from commuters, shoppers and tourists

N. Arbat 24 (Oktyabr Cinema)

Size: 100.8 × 8.83 m
OTS: 542.47 k

100 m LED facade atop OKTYABR Cinema dominates Novy Arbat’s busiest block; long signal cycles keep messages in view of VIP convoys, commuters, shoppers and tourists in Moscow’s core

N. Arbat 28 (Former Khleb Store)

Size: 47.1 × 7.17 m
OTS: 63.87 k

LED screen atop the former Khleb store at 28 Novy Arbat commands six-lane traffic and VIP motorcades, holding drivers at long lights and drawing nightlife crowds on Moscow’s showcase boulevard

Eurasia Media Cube

Size: 2.24 × 7.68 m + 2 tickers 25.12 × 0.96 m
OTS: 288 k

22 m 3D LED cube at Eurasia Tower plaza in Moscow City draws office crowds, shoppers and tourists crossing the glass atrium, delivering 288 k monthly impressions in the capital’s business hub

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Large Digital Screens

Classic outdoor advertising formats remain a powerful tool for brand visibility. Billboards offer long-lasting exposure and can be fully customized to deliver high-impact messages to a wide audience across Russia.

Total: 38 locations

Leningradskoe highway X MKAD

Size: 36 × 35 m
OTS:791,16 K

Huge LED at Leningradskoe Hwy & MKAD interchange reaches heavy commuter and weekend traffic to Moscow’s north

90 Volokolamskoye Hwy., bldg. 3

Size: 16 × 25.5 m
OTS: 255,2 K

Vertical LED on Volokolamskoe Hwy targets outbound traffic near Tushinskaya metro and Spartak Stadium.

14 Spartakovskaya Sq., bldg. 1

Size: 18 × 15 m
OTS: 279,58 K

LED on Spartakovskaya Sq. faces Rusakovskaya overpass traffic inside the Third Ring, steps from Baumanskaya metro.

2 Entuziastov Hwy., corp. 3, bldg. 1

Size: 68 × 5 m
OTS: 428,94 K

Panoramic 68 m LED on Entuziastov Highway catches heavy bidirectional traffic in Moscow’s thriving east.

6 Kholodilny Ln. (TTK)

Size: 88 × 5 m
OTS:733,9 K

Panoramic LED facade on Kholodilny Lane overlooks Moscow’s TTK, delivering 3D-ready impact for nonstop ring-road traffic.

2 Tverskaya Zastava Sq., bldg. 1

Size: 21 × 11 m
OTS: 315 K

LED facade on Tverskaya Zastava Sq. grabs constant car and foot traffic near Belorussky Station in central Moscow.

Odintsovo, Skolkovskaya 2

Size: 22 × 21 m
OTS: 480 k

Large-format LED facade facing Mozhayskoye Highway, visible from 600+ m with no obstructions and long contact time

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Airport Advertising

From digital screens to traditional formats, airport advertising provides premium exposure to domestic and international audiences.

Total: 5 Airports

Sheremetyevo (SVO)

Sheremetyevo is the largest and busiest airport in Russia, located northwest of Moscow. It serves as the main hub for Aeroflot and its affiliated airlines. Handling over 40 million passengers annually, SVO offers modern terminals, excellent ground transport links, and a wide range of premium services including VIP lounges, duty-free shopping, and Aeroexpress rail access. A strategic location for reaching international and business travelers.

Domodedovo (DME)

Domodedovo is one of Russia’s key international airports, located southeast of Moscow. It handles over 30 million passengers annually and serves as a major hub for both domestic and global airlines. DME is known for its spacious terminal, modern facilities, and seamless ground transport, including express rail service to central Moscow. Ideal for reaching business and leisure travelers across Europe, Asia, and the Middle East.

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Indoor and In-mall Advertising

Shopping malls, business centers, and entertainment venues across Moscow and other Russian cities offer strategic touchpoints for brand engagement.

Total: 13 In-mall

Evropeisky Mall

Europeisky is a landmark mall in Dorogomilovo (central-west Moscow), attached to Kiyevsky Rail Terminal / Kievskaya metro hub and 10 min from the Kremlin. 400+ stores, 30 eateries, multiplex, 5 000 m² leisure zone and 1 250-bay garage pull 50 M yearly visitors. Constant commuter & tourist flow plus vast atriums deliver top indoor ad impact.

Address: 2 Kiyevsky Station Sq., Moscow

Avilon Plaza

18-storey class-A hi-tech cube on Volgogradsky Prospekt in Tekstilshchiki, 9 min from Volgogradsky Prospekt & Tekstilshchiki metro and 7 km from the Kremlin/TTK. Completed in 2008, it offers c. 23 000 m² turn-key offices within a 46 000 m² complex, plus cafés, banking and underground parking—keeping staff onsite and giving lobby media steady weekday reach

Address: 43 Bldg. 3 Volgogradsky Prospekt, Moscow 109316, Russia

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City Billboards

City billboards line Moscow’s busiest avenues and landmark sites across Russia. Unmatched daily exposure keeps your brand top-of-mind for both drivers and pedestrians.

Total: 7 City Formats

Standard Billboards

A widely used outdoor advertising format, typically sized 3×6 m or larger. Installed along major roads and highways in Moscow, these billboards offer broad reach, strong visibility, and consistent impressions for mass-market campaigns.

Bus Shelters

A mid-size outdoor format, typically 1.2×1.8 m, placed at or near public bus stops. Positioned along daily commuting routes, it ensures high-frequency exposure to both pedestrians and drivers — reaching the same audience multiple times per day.

City Formats

A compact advertising format typically 1.2×1.8 m, installed at eye level in pedestrian areas and transport stops. It offers high-frequency exposure and strong visibility in dense urban zones.

Supersite Billboards

Extra-large static or digital structures, typically 5×12 m, installed along highways. These formats maximize impact through scale and placement, delivering extended reach and strong visual dominance for large-scale awareness campaigns.

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Russia’s OOH Market Highlights

Russia is one of the world’s fastest-growing out-of-home advertising markets. A large share of ad spend already goes to digital billboards and LED screens, making it a global DOOH leader. Several major operators dominate key segments. 

Rapid Growth

Explosive growth in OOH driven by reduced access to quality online media channels

Top-3 Global in OOH Digitalization

Digital formats now dominate the OOH landscape

City-Specific Rules

Each major city has its own regulations for OOH formats, placement, and design

Independent Audit

Media owners partner with independent firms to monitor the performance of their OOH inventory

Seasonal Sensitivity

Media owners align OOH availability with seasonal peaks and consumer behavior trends

Advanced OOH AD Tech

Programmatic buying, dynamic creatives, and real-time analytics widely adopted across major networks

We Work Closely with Brands and Companies While Also Collaborating with Advertising and Media Agencies

Why 200+ Businesses Across the World Rely on RMAA?

We offer

We offer

Execution & Transparency

Direct Contracts, No
Middlemen
Direct Contracts

We work directly with media owners — faster launches, no intermediaries, and no extra markups.

Same-Day
Photo Proof
Same-Day Photo Proof

Receive professional photo proof within 24 hours after launch.

We offer

Accountable Media Buying

3rd Party Verified
Placements
3rd Party Verified Placements

Every placement is independently verified via 3rd party and proprietary tracking tools.

Competitive Rates
at Scale
Competitive Rates at Scale

Our buying power secures the best prices for any format, with no compromise on quality.

We offer

Seamless Financial Connectivity to Russia

Effortless Cross-Border
Payments
Effortless Cross-Border Payments

Enjoy smooth, hassle-free transactions—even in complex financial environments.

Finance
Simplified
Finance Simplified

We manage all payment logistics in today’s political and economic landscape.

We offer

Insights & Client Service

Message that
Resonates
Message that Resonates

Tailored OOH messaging rooted in local insights and cultural context to boost campaign relevance.

Responsive English-
Speaking Team
Responsive English-Speaking Team

Our team stays connected across time zones and markets—always ready to support your needs.

We offer

Legal & Compliance Support

OOH Compliance
Simplified
OOH Compliance Simplified

We handle permits and navigate local OOH regulations, ensuring every placement is fully compliant.

OOH Tech & Logistics
Simplified
OOH Tech & Logistics Simplified

We manage specs, formats, production, and approvals—so your ads go live without friction.

We offer

Pan-Regional Coverage

12 Countries,
1 Partner
12 Countries, 1 Partner

Run OOH campaigns across the CIS — from the Caucasus to Central Asia and Eastern Europe — with a single brief and one dedicated team.

All Formats,
All Inventory
All Formats, All Inventory

Full access to billboards, DOOH, transit, airports, and indoor media across every market.

Industries We Work With

Our Work

Thailand
Thailand attracts CIS tourists through strategic media campaigns across Kazakhstan, Uzbekistan, and Belarus
Trichup
Trichup Expands Reach in Kazakhstan and Kyrgyzstan with TV Sponsorship of Indian Dramas
Jazeera Airlines
Jazeera Airlines boosts engagement across CIS with smart programmatic ad campaign
GAC Motor
Kazakhstan’s Top News Media Platform Showcases GAC Motor Test Drive

What Our Clients Say

Gregory Wintgens
Gregory Wintgens
Head of Marketing & PR bei EGOSOFT
Working with Vadim and his team on an advertising campaign (focus: Russian-speaking YouTubers) for our PC space simulation game "X4: Foundations" was professional, responsive, and targeted. No fairy tales, but facts and realistic implementations. I am satisfied with the results of the campaign and the probability that we will work with RMAA again in the future is high.
Thyge Backen
Thyge Backen
Media Marketing Manager Bigpoint GmbH
RMAA Group has been a greatly partner for our campaign. Our collaboration with RMAA Group has allowed us to enter new territories and collect a lot of valuable intelligence on new marketing channels and attracting new audiences. RMAA Group`s team has been a greatly partner for our campaign and we look forward to working with them again.
Joanna Peng
Brand Manager of OMODA & JAECOO Uzbekistan
RMAA’s work attitude is very proactive. They provide regular updates on progress and are very responsible regarding KPIs. hope to work together one more time.
Anait Martirosyan
Anait Martirosyan
D&B Properties Associate Director
The people who were most interested in buying property were those who came after seeing our advertising. On average, each manager had 3-4 such “hot” clients ready to buy in the near future. I personally completed a transaction on the first day of the event with a client from Yandex. We are very pleased with the results and see great potential in your work.
Anna Härkönen
Anna Härkönen
Visitkarelia Destination Project Coordinator
VisitKarelia's winter marketing campaign for the Russian market won bronze and silver in the competition of marketing agencies in Russia! Thank you for implementing RMAA - Marketing Agency! In the marketing campaign, we had the opportunity to implement new, bold approaches to increase awareness of the region.
Karen Caulfield
Karen Caulfield
Merkle Global Data Solutions Leader
I have had the pleasure of partnering with RMAA agency on a number of occasions over the past decade. RMAA team has deep expertise and is an excellent partner when it comes to navigating the Russian digital marketing landscape. A true professionals and always a joy to work with - I look forward to more opportunities to collaborate with them.
Chandos Quill
Chandos Quill
VP, Global Data and Strategic Alliances, Acxiom Corporation
RMAA Agency has been a strong partner for over five years. Their expertise on the Russia market has been invaluable to us and our clients. In addition, RMAA team is flexible, creative and client focused which has been important for us as we've grown and evolved our global business.
Maciek Mikołajczak
Maciek Mikołajczak
Board Member of Peater
It was a pure pleasure to work with RMAA from the very beginning because they were always specific and precise, without any double talk. I felt that I was properly taken care of in terms of information and communication. I would like to thank Valeria (auth. Valeria Boikova, Project Leader of RMAA) because she was a 'policewoman' of that process and helped with all the calls and everything - that was really a pleasure.
Ms. Bashi Fernando
Area Manager, Dilmah Ceylon Tea Company PLC Colombo
Appreciate the creativity and professional client servicing of RMAA Agency.
Raweewan Sangchan
Raweewan Sangchan
Chief of the Tourism Authority of Thailand
Working with the RMAA team, we value their flexibility and ability to accept our objections. The RMAA Agency's team is very good, we recommend them.

We Serve as a Regional Partner in Areas Where Russian is One of the Primary Languages

Russia
Russia
Belarus
Belarus
Moldova
Moldova

Armenia
Armenia
Georgia
Georgia
Azerbaijan
Azerbaijan

Kazakhstan
Kazakhstan
Turkmenistan
Turkmenistan
Uzbekistan
Uzbekistan
Kyrgyzstan
Kyrgyzstan
Tajikistan
Tajikistan
Mongolia
Mongolia

The latest insights on emerging trends and innovations

FAQ: OOH and DOOH Advertising in Moscow & Russia

The Russian outdoor advertising market increased by 45%, reaching 97.1 billion rubles according to the current rate.

Russia’s OOH market is one of the world’s fastest-growing. This growth is described as "explosive," largely driven by advertisers’ reduced access to other high-quality online media channels.

Russia ranks among the Top 3 global leaders in OOH digitalization. Digital formats (digital billboards, LED screens) now dominate the OOH landscape, making Russia a global DOOH leader.

More than 50% of the market turnover comes from Moscow and St. Petersburg, with another 30% from million-plus cities such as Yekaterinburg, Kazan, and Novosibirsk.

Retail, FMCG, finance, mobile operators, and government campaigns are the most active in outdoor advertising.

Formats, creatives, and placement densities vary depending on the region, climate conditions, and demographics. For example, in Yakutia or Siberia, billboards are equipped with reinforced frost-resistant materials and anti-icing systems for the screens. In Sochi, the structures are made moisture-resistant and protected from corrosion due to high humidity. In Tatarstan, advertisements are duplicated in both Tatar and Russian.

Yes. Seasonality is a key factor (Seasonal sensitivity). Media owners align ad space availability and offerings with seasonal demand peaks and consumer behavior trends.

OOH increases top-of-mind awareness by 18–25% on average when supported by other channels.

Media owners (ad space operators) partner with independent auditing firms to monitor the performance and transparency of their OOH inventory (Independent audit).

The market widely adopts advanced ad tech (Advanced OOH ad tech), including programmatic buying, dynamic creatives, and real-time analytics across major advertising networks.

Key advantages include its rapid growth, high digitalization (DOOH) enabling interactivity and flexibility, and sophisticated technology (programmatic, dynamic content, analytics) for targeted and measurable campaigns. However, regional regulatory variations must be considered.

Russia's advertising legislation consists of Federal Law №. 38 on Advertising, rules established by the Federal Antimonopoly Service, and regional rules and laws.

The legal installation of advertising requires approval from local authorities, including obtaining a permit for outdoor advertising (billboards, banners, etc.), compliance with the requirements of the Federal Law on Advertising (such as the prohibition of obstructing road signs), and technical regulations. In some cases, a safety assessment of the structure is required.

FAS clarified the operational rules for outdoor structures, including a ban on background music and restrictions on animated content.

No. Rules for placement, permissible formats, and design requirements vary significantly by city. Major cities have their own specific regulations. For example, Moscow’s Decree № 712-PP regulates the size, construction, lighting, and installation of outdoor advertising structures in detail.

Billboards, stands, and other installations on the ground, facades, bus stops, and other urban objects are considered advertising structures.

Advertising structures must comply with road setbacks, not obstruct traffic safety, and align with the city's architectural standards.

Violation of regulations (e.g., installing ads without approval) results in administrative fines under the code of Administrative Offenses (KoAP).

Billboards (3×6 m), citylights (1.2×1.8 m), pillars (1.2×1.8 m), and digital screens (15-200 m²) dominate. In Moscow, 67% of the market consists of digital media, while regions maintain a balance between static and digital formats.

Outdoor media require wind resistance (+30% load capacity), anti-vandal coatings, and EMERcOM certification. Indoor formats (malls, airports) prioritize screen resolution (4K+), interactivity, and Wi-Fi tracking integration.

Key trends: - Touch-enabled media facades with AR interaction; - Programmable floor projections in shopping malls; - Eco-billboards with solar panels (+15% investment cost but deliver PR benefits).

Brightness: 5,000+ nits (outdoor), refresh rate: 3,840 Hz, HDR10 support. For metro/malls: Motion sensors and adaptive content systems.

Special rules in St. Petersburg, Kazan & Yaroslavl: Retro-style frames, neon lighting bans, height limits (max 4m). Requires approval from Russia’s Ministry of culture.

Perforated steel (30% transparency for transport windows), magnetic films for quick content replacement, UV-reactive photochromic coatings.

Static: Monthly fixed cost per unit. Digital: cPM (cost per 1,000 impressions) with dynamic pricing (+40% during peak hours). Moscow DOOH cPM = $3.5-8.5.

Pictogram ads in residential elevators, digital kiosks in pharmacies, smart panels at gas stations. These yield 25% higher ROI when targeting local audiences.

Audience sensors (Wi-Fi/Bluetooth scanners), emotion analysis systems (computer vision), geofenced sync with mobile apps.

Max billboard size: 18 m² (Moscow), 12 m² (regions). Media facades require case-by-case approval. Pedestrian zones: max 3 m².

Digital media: Min. 10 sec/message, no flashing elements (>3 Hz). Residential areas: Operation prohibited 10PM-8AM (except screens <0.5 m²).

Target audience: business class (85% earn $5k+/month). Average wait time: 47 minutes (3.2x longer dwell time vs. street ads). Sheremetyevo Airport’s DOOH monthly reach: 1.2M+.

Key metrics: - Social reach (user-generated content with hashtags); - Geolocation-based impressions; - Brand lift studies (pre/post-campaign surveys); - Kremlin Embankment drives +300% content virality.

Weekdays: women aged 25-45 (family purchase decisions). Weekends: families with children (FMcG/entertainment focus). Peak hours: 3-6 PM (+40% footfall).

5-8 second dwell time at 60 km/h. Optimal visibility range: 50-150m. Best practices: ≤7-word messages, >70% color contrast.

Luggage/transfer ads at baggage claims, premium electronics near gates. Dynamic content adapts to flight delays.

Interactive fitting-room mirrors (12% conversion), coupon-enabled navigation kiosks (9% cTR), elevator screens (97% visitor reach).

Office lobby displays (B2B services), skyscraper elevator ads (>30 floors), digital kiosks near coffee shops. Peak engagement: 8-10 AM.

Daily metro reach in Moscow: 7M people, surface transport: 4.2M. Digital escalator screens achieve 98% viewability.

Case studies: - QR-triggered AR on billboards; - Interactive voting screens in malls; - DOOH sync with mobile push notifications.

Methodology: - Geo-targeted store visit tracking post-exposure; - UTM tags in QR codes; - correlation spikes in online searches OOH drives average +23% traffic to digital channels.

The effectiveness of outdoor advertising is evaluated using key metrics: OTS (Opportunity To See), cPM (cost Per 1,000 impressions), and contact time. These metrics help advertisers understand how effectively their message reaches the target audience.

OTS (Opportunity To See) is the number of people who have potentially seen the advertising message. It is a key indicator for measuring the reach of outdoor advertising.

Digital formats (DOOH) have a higher cPM compared to static media, but they offer greater flexibility and creative opportunities, which increases engagement.

The daily OTS for various formats was as follows: 6×3 billboards – 33,000, supersites – 90,600, city formats – 18,500, pillars – 19,800, cityboards – 30,800, bus stops – 12,100.

cPM (cost Per Thousand) is the cost of 1,000 contacts with the advertisement. It is an important metric for assessing the cost-effectiveness of an advertising campaign.

DOOH has a higher cPM because it offers dynamic content, which requires additional costs for production and technological support. However, this is offset by increased audience engagement and flexibility in content management.

Using programmatic advertising, dynamic content changes, and geolocation-based targeting helps improve the effectiveness of DOOH campaigns by adapting content to specific conditions.

Programmatic OOH allows advertisers to adapt content in real time, changing it based on weather, events in the city, and other factors. This helps increase audience engagement.

AR advertising increases visual appeal and engagement by creating interactive and memorable experiences for the audience. It is particularly effective in areas with high competition for attention.

Hyperlocal targeting allows content to be adjusted based on the neighborhood and time, making the advertisement more relevant to the specific audience and improving its effectiveness.

Content on digital screens is frequently updated, allowing advertisers to respond more flexibly to changes in the environment and engage with the audience in real time.

Innovations such as energy-efficient screens and the use of recycled materials not only enhance the environmental sustainability of advertising but also contribute to improving its effectiveness and audience perception.