Media Monitoring in Russia

We help international brands hear the opinion of Russian customers about their product and build a reputational marketing strategy, based on clients’ insights.

Get media space under control

To monitor and analyze media coverage, we use the YouScan system that enables us to:

Follow reviews in websites;
Monitor TV channels
(10 major channels);
Monitor radio;
Track citing in the press;

Do online monitoring of mass media;
Use an unlimited number of tags to classify mentions;
Automatically analyze frequent words;
Filter results by authors’ geography and sex.

Study and marketing

Media monitoring enables to:

learn what is told about you and your brand online and whether it is discussed at all;
find new platforms and opinion leaders;
measure the effect of advertising campaigns and their virality;
understand the visual environment of your brand;
find up-to-date insights from Russian customers themselves.

Brand management

With the help of media monitoring:

you will always keep up with what users write about you and will be able to quickly neutralize the negative and to thank brand advocates;
you will manage to follow interesting news hooks and evaluate the efficiency of PR campaigns and events.

Study and marketing

Brand management

Do you want to know more about our other services?

B2B Marketing Solutions

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Media Buying Solutions

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Full Integrated Digital Marketing

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