Advertising campaign is designed to promote the "Kimchi". The project is more socially oriented, than commercial. It promotes image and culture of South Korea.
Incidentally, similar ad layout was placed at Times Square in New York, at Piccadilly Circus in London and at the exclusive district Gangnam in Seoul,” - says the head of RMAA Group Vadim Tylik.
About RMAA Group
RMAA Group is independent Russian full service advertising agency. RMAA Group supports b2c and b2b international brands entering the Russian market and helps them in finding Russian customers. Key clients of RMAA Group are situated in the USA, the Great Britain, China and South Korea. The agency`s core competencies include: advertising, branding, marketing strategy & media planning and buying, email marketing & eCRM, events, mobile and social media, direct marketing and design.
Learn more about RMAA Group in the agency`s blog about successful marketing strategies in Russia.