Blog about successful marketing strategies in russia

2021 Best Streamers Ranking in the Russian Internet

border
Instuments

DIGITAL MARKETING

Share this Post

Based on expert estimates, the gaming streaming market in Russia tots up to 15-20 billion rubles and increases 20% annually, i.e. twice as fast as the worldwide pace (9%).

In Russia, Twitch and YouTube are very popular among gamers and game streamers. Both Russian-speaking guys and girls create their channels and do various streams. During the pandemic, game streaming has become even more popular among users. What is more, not only has the Twitch rating leadership changed throughout the year, but also the total number of stream views has grown tremendously.

Top 10 Twitch Streams in the Russian Internet

According to the TOP30 blogosphere rating, live streaming of Counter-Strike and Dota 2 still enjoy the greatest popularity in the Russian Internet.

S1mple rose to the first spot in the ranking. His audience and number of video views on Twitch increased 2.5 times.

Buster, a Russian-speaking streamer, turned out to take the second place in the beginning of 2021, while not being even in Top 10 best streamers a year ago. What is more, he has a lead of almost 15 million views as compared to the rating leader.

As for the video view leadership on Twitch in Russia, just like a year before, it is kept by Dota2RuHub, the official channel of RuHub, which is a Dota 2 studio.

 

 

 

followers

views

1

s1mple

Dota 2

2,084,708

59,958,615

2

buster

Just Chatting

1,675,094

73,726,560

3

bRaTiShKiNoFf

Just Chatting

1,481,662

78,026,584

4

Evelone192

Just Chatting

1,268,015

75,443,656

5

StarLadder5

Counter-Strike: Global Offensive

1,019,510

206,534,686

6

Stray228

Dota 2

901,559

94,053,846

7

Dota2RuHub

Dota 2

865,030

284,639,404

8

cheatbanned

Overwatch

851,538

50,811,429

9

JesusAVGN

Just Chatting

819,702

50,256,802

10

hardgamechannel

Just Chatting

800,292

27,324,481

Source: www.t30p.ru

Famous Female Streamers in the Russian Internet

Out of Top 30 most popular Russian-speaking streamers, 5 spots in the ranking have been taken by women. Even though none of Russian female Twitch streamers has got 1 million followers yet, they are on a par with males by the number of views.

 

 

 

followers

views

14

Sharishaxd

Grand Theft Auto V

748,631

41,247,120

15

AhriNyan

Just Chatting

726,584

21,886,985

19

tenderlybae

Just Chatting

643,588

7,728,560

20

olyashaa

Just Chatting

623,352

36,945,959

24

GENSYXA

Just Chatting

585,687

20,485,635

Source: www.t30p.ru

Russian-speaking female Twitch streamers have been actively developing during the last 5 years, and the previous year of 2020 became a breakthrough for many streaming girls. Most beautiful young girls create interesting, unusually presented content.

1. Karina Sycheva, or Sharishaxd. Streamer Karina became perhaps even the first girl who shot to fame thanks to streaming on Twitch. Her videos on Twitch get 30-50K views on average.

2. The second spot in the female streamers ranking and the 15th place in the total rating is taken by Arina. It is worth noting that she had a significant rating increase last year, and her videos get 100K and more views.

3. Tenderlybae takes the third spot in the female ranking, whose videos on Twitch get up to 800K views.

4. Streaming in surprising outfits and talking on all possible topics brought the fourth spot in our ranking to the streamer olyashaa. Now Olyasha plays games during streams rarely if ever, but viewers are more attracted with the girl’s openness that has been helping her stay on top of the Twitch for several years already.

5. Natasha (GENSYXA) has been streaming shooters for some years already, but she managed to become popular on Twitch just a little while ago. Since 2017, the girl had only 30-50 people watching her streams, but during the lockdown she really gained more followers.

Streamfest 2021

Along with the increase in popularity of streams and game streamers in Russia, events with participation of game streaming ‘celebrities’ gain popularity, too.

This year, the largest streaming culture festival in the CIS will take place in Moscow on April 17-18.

Streamfest participants are top and advancing streamers on Twitch, YouTube, TikTok, WASD, Goodgame, VK, OK, Instagram and their dedicated fans.

In 2019, Streamfest switched to a format of a 2-day festival with live communication. Skolkovo gathered 170 streaming stars, more than 7,000 visitors, and more than 2 million viewers online. Then, in summer 2020, Streamfest went online for the first time. More than 60 popular streamers and other celebrities took part in a 2-day studio show.

Collaboration with Streamers in Russia

We know it by our own experience how hard it can be to get effective collaboration with streamers going and secure performance of their duties: missed deadlines and trite ‘forgot-to-go-live’ is just the tip of the iceberg. In our article 5 Steps to Create a Strategy for Cooperation with Streamers in Russia we shared basic steps that need to be done to start cooperation with streamers.

If you decided to promote your game via streamers that are popular in the Russian Internet, RMAA Games experts will help you elaborate a strategy, select the most suitable streamers, and implement an efficient marketing campaign in the Russian market.

Guide to Video Games Promotion in the Russian Market

Learn more about Russian video games market

Download for free

Download for FREE

Ready to partner with the specialists in Russian marketing and advertising?

Contact us

About the Author

Head of Digital, editor-in-chief of the RMAA Agency Blog

Author Yulia Vasilyeva
Cookies on Russia-Promo.com

We use cookies to improve your online experience. Take a look at our Cookie Policy to learn more and change your preferences.
By continuing to use our website we assume you are happy to allow the use of these cookies.

More information