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What if your selfie from Instagram was displayed in the streets?
In Russia, the sports equipment manufacturer Nike has collaborated with the agency Instinct to set up the ad campaign dubbed "Instaposters".
The brand has used photos of its female consumers which were shared on Instagram with the hashtag #BetterForIt. These images were transformed into human scale posters and then, displayed in different areas of Moscow in the style of street art. Each image is accompanied by a witty inscription and the hashtag, inviting consumers to further action.
Imagine the surprise of women who have had the opportunity to discover themselves on the art poster in the streets of Russia!
A simple but clever marketing idea allows the brand to show that it is close to its customers. An example of a great campaign with respective values of the brand: sports, motivation and energy!
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About the Author
Ksenia Kuznetsova is the Editor of the Blog about Successful Marketing Strategies in Russia. She has been working at RMAA Group as a Assistent of Client Service Director since 2015. Ksenia has experience in planning and carrying out of advertising campaigns for foreign companies in Russia.