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Nike's Advertising Campaign In Street Art Style In Russia



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What if your selfie from Instagram was displayed in the streets?

In Russia, the sports equipment manufacturer Nike has collaborated with the agency Instinct to set up the ad campaign dubbed "Instaposters".

The brand has used photos of its female consumers which were shared on Instagram with the hashtag #BetterForIt. These images were transformed into human scale posters and then, displayed in different areas of Moscow in the style of street art. Each image is accompanied by a witty inscription and the hashtag, inviting consumers to further action.

Imagine the surprise of women who have had the opportunity to discover themselves on the art poster in the streets of Russia!

A simple but clever marketing idea allows the brand to show that it is close to its customers. An example of a great campaign with respective values ​​of the brand: sports, motivation and energy!

Nike Instaposters from Instinct on Vimeo.

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About the Author

Digital Strategist. Head of one of the project groups at RMAA. Maria started her journey in digital marketing in 2009. 

Author Maria Romanenko

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