Top Russian VK Travel Bloggers and Groups

For international travel brands, Russia remains one of the most lucrative digital markets. In 2024, Russian consumers spent $10.3 billion online on flights, $4.76 billion on vacation packages, and $4.55 billion on hotel bookings. Each of these categories is showing steady annual growth, ranging from 7% to 9%.

At the same time, audience behavior is shifting as more and more Russians are turning to digital channels for travel inspiration and bookings, especially through social media.

Among local platforms for promoting travel brands, VK stands out in particular. It reaches 93.8 million users monthly across Russia. Travel content consistently ranks among the top three most popular categories, alongside education and entertainment.

If you're representing a travel brand—whether it's a hotel, insurance provider, or booking service—VK should be considered a key entry point into the Russian market. Below is an overview of influencers and communities worth partnering with.

Why VK is an effective channel for travel promotion

VK is more than just a social network; it's a full-fledged digital ecosystem that brings together media, blogs, communities, live streams, video content, advertising tools, and its own platform, VK Ads. Through VK, it’s easy to reach a broad audience aged 25 to 55. these are active users from Russia, CIS countries, and even Russian tourists and expats abroad.

Nearly half of all search queries on VK are related to purchasing tickets and choosing means of transportation. Another 28% of users are looking for travel-related information, while 11% are searching for specific tours. This indicates that the audience is already primed for purchasing, and well-timed, relevant influencer content can significantly influence decisions when choosing a destination, service, or product.

Top 10 VK travel publics

Blogger/Channel	Subscribers	Content Style	Relevant Brands
Mark Eremin	133 K	Educational video clips, route tips	OTA services, aggregators, travel infrastructure
Petersburg Travels | Alexey Ershinin	133 K	Wildlife photography, location coordinates, microformats	Regional tourist offices, DMCs, marketing agencies
See the World Through Tanya Solovey	108 K	Vertical videos, storytelling, color, emotion	Visual brands, hotels, local travel services
In Search of Light | Alexander Mazurov	95 K	Nature photography, drone footage, wild locations	Photo, outdoor & lifestyle brands, travel agencies
Travel Aesthetics | Irina Velour	84 K	Aesthetics, landscapes, culture, personal emotion	Cultural tourism brands, lifestyle, premium segment
Im_kisun | Ksenia Prokhorova	69 K	Lifestyle, reviews, selfies, visual content	Luxury brands, hotels, wellness-focused
Travel with a Camera | Lena Liseikina	49 K	Curated photography, personal routes, rare locations	Curated tours, photo equipment, tour operators
Yaroslava & Anastasia Shuraev | Travel with Us	48 K	Family photos, couple travel, nature aesthetics	Outdoor gear, insurance, equipment
Khvostikov | About Travel & Life	44 K	Video blogs, cultural tourism, regional development	Social & educational projects, creative integrations
Family Travels	23 K	Family content, tips	Family tours, hotels, air transport

For convenience, we've categorized bloggers by content type and submission format.

Inspiring travel videoblogs (video + photos + storytelling)

Look at the world through the eyes of Tanya Solovey 

Tanya Solovey is the driving force behind this community. She's a popular blogger and the host of the travel show "Two on the Road." This vibrant woman, in her own words, introduces her subscribers to real emotions. And she's not exaggerating: her content is truly beautiful.

Tanya publishes short vertical videos, which include stunning views of different places from her trips (she travels in Russia). The blogger alternates these videos with a selection of photos, stories about her adventures, and other content: polls, reviews, and her opinion. Tanya engages her audience in every way possible.

The blogger's advertisements blend seamlessly into the content. Tanya reviews hotels, shoots videos, and prepares other useful content that may interest her subscribers. Suitable for brands with a visual component and soft pitch.

In Search of Light | Alexander Mazurov

Alexander specializes in active recreation and photography. On his profile, you can find numerous photos and videos from his travels through mountains, misty valleys, snowy passes, and wild, untamed natural locations. Stunning shots and video stories come from his trips to the Russian hinterlands (Karelia, Baikal, Chukotka), the Arctic, Scotland, Patagonia, and other far-off places. Additionally, the influencer records video tutorials on drone photography. He definitely has valuable knowledge to share.

This content creator pairs advertising with beautiful imagery, often incorporating advertisers' products into the setting of his travels. He’s a great fit for brands related to nature travel, outdoor activities and clothing, or equipment.

The Aesthetics of Travel | Irina Velour

Irina travels across Russia, the CIS countries, and other nations. Recently, she has visited Oman, Cuba, South Korea, and Saudi Arabia.

Irina's main content consists of aesthetic short videos, photos set against picturesque locations, and collections of stunning landscapes. She shares her emotions and reflections on local culture, offering interesting facts and lesser-known insights.

Irina often stars in her own promotional content, providing detailed accounts of her experiences after attending partner events. There are also standard advertising posts, featuring text and photos, where the brand is beautifully highlighted.

Her integrations are subtle, focusing on emotions and culture. She’s a great fit for premium segments and aesthetically-driven brands.

Family trips and female audience

Im_ksun | Ksenia Prokhorova

Ksenia travels all over the world. She has explored Russia and recently visited China, Sri Lanka, and the Maldives. She’s enjoyed vacations at beautiful ski resorts, bringing back vibrant footage—photos, videos, selfies, and fun family moments—that captivate her followers. The influencer showcases the details of a luxurious lifestyle, filled with upscale hotels, delicious food, and magnificent relaxation. This type of content resonates strongly with many women.

Her content sits at the intersection of travel and lifestyle. She posts from hotels, resorts, and ski destinations. She’s a great choice for cosmetic brands, fashion labels, and services focused on comfort.

Family travel | Natalia Bogdanova (23K subscribers)

Natalia travels around the world with her husband and son. Recently, she shared photos and stories about the Maldives, Turkey, and Egypt, talking about things like hotels, local cuisine, and more. She accompanies these posts with captions where she discusses the realities of traveling with a little child, along with the small joys and discoveries from new countries. Natalia shares life hacks, offers travel route suggestions, and highlights unique destinations, which keeps her audience engaged and eager to follow her updates. Her community is very interactive, with comments on almost every post.

Her audience consists of active mothers seeking real, practical advice. Insurance companies, family tours, and all-inclusive hotels would resonate well with her followers.

In addition to travel content, Natalia often posts reviews of cars from China.

Regional destinations, local tourism, nature

Travels of a Petersburger | Alexey Ershikhin (133K subscribers)

Alexey is a resident of the Leningrad region, and most of his travels focus on this area. However, he also explores other regions of Russia.

The influencer shares the most unusual, beautiful, and sometimes hard-to-reach places—always including their coordinates so followers can visit them themselves. Alexey’s camera typically captures wildlife: he curates photo collections, edits short videos, and shares his impressions.

He posts ads in the form of videos, sometimes with simple text and photos.

Traveling with a camera | Liseykina | Lena Liseykina (49K subscribers)

Lena has been traveling across Russia for over 17 years. During this time, she has driven around the entire country, flown in a hot air balloon, lived with reindeer herders, and has often been recognized as one of the top travel influencers in the media space.

On her profile, the author shares curated photo collections from her travels and occasionally posts videos where she offers new facts about the places she’s visited. Her followers consistently leave likes and comments, and often share her posts.

The group owner hasn’t posted ads for a while, but advertisers can target this responsive and curious audience within the community.

This channel is great for brands with a deeply engaged audience, such as those in the automotive, insurance, or travel sectors.

Khvostikov l About Travel and Life l Vlad Khvostikov (44K subscribers)

Vlad is a blogger from the Ivanovo region. He travels extensively across Russia. Recently, he visited Dzerzhinsk, North Ossetia, and cities in the Volga region. Everywhere, Vlad showcases the most popular tourist spots, writes a lot about culture (theaters and exhibitions), and reflects on how public needs are addressed in various regions. Yes, this influencer frequently discusses urban development as part of Russia, and even locals in the places he visits may learn something new from his videos.

Advertising in Vlad's community is often backed by his own experiences. Advertisers can expect well-edited video ads and detailed reviews or comments that his followers will certainly appreciate.

He’s an excellent fit for promoting cultural initiatives and tourism programs within Russia.

Couples, visual content, lifestyle

Mark Eremin

Mark has visited 50 countries around the world and is currently exploring Russia, with occasional trips abroad. For example, he recently visited Turkey and posted an article titled "A Perfect Day in Istanbul: What’s the Itinerary?"

His style is like a travel show: dynamic, rich in detail, with a strong narrative focus. He’s a great fit for tour operators, aggregators, and OTAs.

Yaroslav and Anastasiya Shuraevy | Travel with us

This married couple is creative. They are both photographers, and their content is incredibly exciting. The guys catch amazing moments: yachting in the Kurils, a trip across Chukotka, sunrises on the Putorana plateau, and a fabulous vacation at sea. All materials are stunningly beautiful, as if from another planet.

Bloggers often place advertisements. Their active lifestyle is the perfect theme for showcasing tools that can make life easier for travelers, or just things that can brighten anyone's day. Yaroslav and Anastasia's ads are no less elegant than their content.

This public is great choice for brands working with image and visual style.

Large travel communities in VK with visual presentation and strong reach

If your goal is rapid brand awareness and reach expansion, it's worth considering large travel communities on VK. These platforms work well with both native advertising and formats focused on visual engagement. Below is a selection of proven communities with millions of followers and vibrant content.

Community/Blog	Subscribers	Content Style	Relevant Brands
Interesting Planet — Travel & Tourism	2.5 M	Photos, route collections, lifestyle tips, fun facts	Airlines, hotels, tour operators, travel platforms
Amazing World | Nature & Travel	1.2 M	Inspiring nature photography and travel stories	Outdoor brands, photo equipment, travel services
Betraveler | Welcome to Earth	1.0 M	Visual travel content, video clips, wide-format photos	Global destinations, national tourism boards, camera gear
Independent Travel Ideas	179 K	Routes and tips from travelers	Car rental companies, insurers, travel software
My Province | Ural	79 K	Regional travel photos and personal observations	Local brands, domestic tourism, excursion agencies

How and where Russians choose tours and tickets online

Community/Blog	Subscribers	Content Style	Relevant Brands
Vandrouki | Almost Free Travel	1.2 M	Collections of cheap flight tickets, tours, life hacks	OTAs, ticket aggregators, banks, travel bots
Hot Tours & Travel Companions	346 K	Group trips, promotions, date-based offers	Tour operators, companion services, travel platforms
Around the World in Two Salaries | Waking Travel	305 K	Destination comparisons, discussions, tips	Hotel booking, car rentals, travel finance
Wild Tourists | Finding Travel Buddies	103 K	Live community: discussions, recommendations, newbie help	Expedition brands, gear, travel platforms
Last-Minute Deal Scanner | Shturval	83 K	Automated posts of hot deals with direct links	Online booking services, dynamic ads

The audience of these communities is already primed for purchasing. They discuss hot deals, compare prices, and search for convenient options. For travel services, bookings, and tours, these platforms provide a direct entry point to the target audience.

These communities can be used for:

• Posting native tour collections;
   
• Retargeting through VK Ads;
   
• Direct traffic to landing pages with UTM links;
   
• Launching lead forms within VKontakte.

How to advertise on VK

 A brand has two effective ways to promote on VK. The first one is through influencers. This format offers flexibility: you can choose the right creator, adjust the communication tone, and receive organic engagement from the audience.
The second option is launching a campaign through VK Ads. The platform allows precise targeting based on geography, interests, and behavior, retargeting users who have already interacted with your content, and testing multiple creatives in one launch.

Why does this work? Because VK is an environment with high engagement and trust. Over the past year, the total viewing time of VK Video has increased 4.5 times, and views of short vertical clips have grown by over 100%. Interest in travel content continues to rise, especially in the domestic tourism segment, where the audience is not just inspired but actively plans specific trips.

Bottom line

Social media remains one of the most powerful engagement tools, especially in the travel segment. On VK, short vertical videos, stories, and posts with personal travel stories work particularly well. This is where the user's journey begins: they see an inspiring video, click on the link, explore the tour details, and make a booking. Simple, authentic content evokes emotions and sparks the desire to experience something similar. That’s why it drives sales.

If you represent a brand and want to test entering the Russian market, start small. Choose two or three suitable influencers, prepare a native video script with soft integration, launch retargeting through VK Ads—and measure engagement and lead cost. This will provide initial benchmarks and help you develop a scalable strategy.

RMAA Agency can assist in adapting communication to local realities, preparing visual and textual materials, and launching on behalf of a Russian legal entity, ensuring compliance with all requirements and nuances.

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