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*According to Mediascope, October 2019
This all is about VKontakte, the most popular social media network in Russia. It is no surprise that a huge lot of affinity content is daily generated in all of it. So, we collected authors of blogs and popular public pages, collaboration with whom can be interesting for travel industry actors.
Rus. On Its Own – Vitalik & Lisa
96K subscribers +2 thousand per last 2 month
Rus. Low-Cost Worldwide
89K subscribers +6 thousand
Rus. Travers from St. Pete | Blog by Gleb and Games
21K subscribers +1 thousand
Rus. Blog by Olga Salii ✈️ Different Travels
Rus. Yermolaev, Go!
As a rule, such public pages are characterized by pretty monotone content: beautiful pictures of landmarks from different countries with short texts. However, this does not prevent them from being quite popular in the Russian Internet.
Rus. Travels | Rare Shots
1,570K subscribers +2 thousand
1,559K subscribers +10 thousand
Rus. Travels | Nature
1,520K subscribers +11 thousand
Rus. Vandrouki | Almost Free Travels
1,356K subscribers +25 thousand
Rus. Look at the World | travels, arts, photos, tourism
1,287K subscribers +5 thousand
Rus. Travels and tourism
1,159K subscribers +6 thousand
Rus. Interesting Planet – Travels and Tourism
996K subscribers +2 thousand
Rus. Hello, now | Travels
955K subscribers +1 thousand
Rus. Travel Nuances
149 K subscribers
Rus. League of Travellers™
Rus. Club of Independent Travellers
You can promote your projects not only on bloggers’ pages and in themed public pages, but also in official groups of tour operators, metasearch engines for air tickets and booking.
Rus. Last Minute Tours 2020 (TopTrips travel agency)
535K subscribers +1 thousand
Rus. Sletat.ru (tour comparison service)
270K subscribers +19 thousand
Rus. Onlinetours: last minute tours and offers
141K subscribers +2 thousand
Rus. Intourist Tour Operator
126K subscribers +5 thousand
116K subscribers +1 thousand
Rus. TourBar - Travelling Starts Here
110K subscribers +1 thousand
Rus. Last Minute Tours (Larussia travel agency)
Here is a great example of why travel operators and agencies must be subscribed to the public pages of the regions whose tours they promote—in social media, one can get clients who are going to take part in a certain event.
Question from the user in the comment: “I wonder what travel agencies bring tourists to this event (in Finland) from St. Petersburg?”
This is far from the complete segmentation of VKontakte public pages, and during the updates, we will definitely be extending not only the number of participants but also providing a clearer breakdown by certain categories.
The list of travel public pages and groups on VK is updated quarterly.
Ready to partner with the specialists in Russian travel marketing and advertising?
About the Author
Head of Digital, editor-in-chief of the RMAA Agency Blog