+7 (495) 818-96-58
Transit advertising agency in Russia
The RMAA Group provides transit advertising services in Russia, in more than 50 cities, using all types of transport - Buses, trams, trolley buses, trains, airplanes and water transport. Transit advertising is one of the leaders of the OOH industry in Russia.
Facts and figures about transit advertising in Russian cities
Moscow
- 4,500 vehicles
- 10,000 internal surfaces
- 10,500 external surfaces
St.Petersburg
- 4,400 vehicles
- 21,000 internal surfaces
- 10,500 external surfaces
- 1
- Public transport in Russia - about 55 thousand units
- 2
- In Russia public ground transport used more than 80 brands of buses,
trams and trolleybuses (each city has its own set) - 3
- More than 120 000 external surfaces
- 4
- More than 800 000 internal surfaces
| City | Population | Transport (units) | Types of transport |
|---|---|---|---|
| Perm | 1,0 mln | 968 |  |
| Volgograd | 1,0 mln. | 1060 | |
| N. Novgorod | 1,3 mln | 320 |  |
| Rostov-na-Donu | 1,1 mln | 895 | |
| Voronezh | 1,0 mln | 726 | |
| Novosibirsk | 1,5 mln | 2020 | |
| Samara | 1,2 mln | 900 | |
| Ekaterinburg | 1,4 mln | 1722 | |
| Ufa | 1,0 mln | 500 | |
| Kazan | 1,2 mln | 487 |  |
| Chelyabinsk | 1,2 mln | 781 | |
| Krasnoyarsk | 1,0 mln | 500 | |
Transit advertising statistics in Russia
Information Accessibility
Simply go outside
Need to buy.
Practically absent in the central part of the city.
Audience reach
Transport is always found where there are people.
The mobile carrier provides maximum wide reach
to each region of the city.
The reach is limited: each SMI has its own audience
The static format provides less coverage and is not present in all parts of the city.
Ability to
manage content
Outdoor advertising can not be turned off.
In contrast with static advertising can not be turned off.
Can be turned off/switched on/switched off.
Can be disconnected/connected.
Consumer
loyalty
In contrast with static advertising structures, transportation is an integral partof the urban infrastructure. Advertising on it is perceived loyally.
People are tired of advertising.
Static outdoor advertising formats cause damage to the esthetics of City and annoy consumers.
Value of thousands of contacts
in Russian media (dollars without nds)
2018 data
Transport advertising:
the longer the placement lasts
the lower the cost per thousand contacts
Moscow/St.Petersburg
RF Regions
1 month
2 months
3-6 months
6-12 months
more than 1 year
2016
2018
Transport advertising increases site attendance,
including visits from mobile devices.
Transport Advertising
vs. other media
Information Accessibility
Simply go outside.
Need to buy.
Practically absent in the central part of the city.
Audience reach
Transport is always found where there are
people.
The mobile carrier provides maximum wide
reach to each region of the city.
The reach is limited:
each SMI has its own audience.
The static format provides less coverage and is
not present in all parts of the city.
Ability to
manage content
Outdoor advertising can not be turned off.
In contrast with static advertising can not
be turned off.
Can be turned off/switched on/switched off.
Can be disconnected/connected.
Consumer
loyalty
In contrast with static advertising structures,
transportation is an integral partof the
urban infrastructure.
Advertising on it is perceived loyally.
People are tired of advertising.
Static outdoor advertising formats cause damage
to the esthetics of City and annoy consumers.
SRT
Value of thousands of contacts
in Russian media
(dollars without nds)
2018 data
Transport advertising:
the longer the placement lasts
the lower the cost per thousand contacts
Outdoor transport campaigns continuation
Moscow/
St.Petersburg
RF Regions
1 month
2 months
3-6 months
6-12 months
more than 1 year
Mediamax popularity
2016
2018
The impact of transit
advertising on site traffic
Transport advertising increases site attendance, including visits from mobile devices.
Previous
Next
| Information Accessibility |
Simply go outside
|
Need to buy.
Practically absent in the central part of the city.
|
| Audience reach |
Transport is always found where there are people. The mobile carrier provides maximum wide reach to each region of the city. |
The reach is limited: each SMI has its own audience
The static format provides less coverage and is not present in all parts of the city.
|
| Ability to manage content |
Outdoor advertising can not be turned off. In contrast with static advertising can not be turned off. |
Can be turned off/switched on/switched off.
Can be disconnected/connected.
|
| Consumer loyalty |
In contrast with static advertising structures, transportation is an integral partof the urban infrastructure. Advertising on it is perceived loyally.
|
People are tired of advertising.
Static outdoor advertising formats cause damage to the esthetics of City and annoy consumers.
|
Value of thousands of contacts
in Russian media (dollars without nds)
2018 data
Transport advertising:
the longer the placement lasts
the lower the cost per thousand contacts
the longer the placement lasts
the lower the cost per thousand contacts
Moscow/St.Petersburg
RF Regions
1 month
2 months
3-6 months
6-12 months
more than 1 year
2016
2018
Transport advertising increases site attendance,
including visits from mobile devices.
including visits from mobile devices.
Transport Advertising
vs. other media
| Information Accessibility |
Simply go outside.
|
Need to buy.
Practically absent in the central part of the city.
|
| Audience reach |
Transport is always found where there are people. The mobile carrier provides maximum wide reach to each region of the city. |
The reach is limited: each SMI has its own audience.
The static format provides less coverage and isnot present in all parts of the city. |
| Ability to manage content |
Outdoor advertising can not be turned off. In contrast with static advertising can not be turned off. |
Can be turned off/switched on/switched off.
Can be disconnected/connected.
|
| Consumer loyalty |
In contrast with static advertising structures, transportation is an integral partof the urban infrastructure. Advertising on it is perceived loyally. |
People are tired of advertising.
Static outdoor advertising formats cause damage to the esthetics of City and annoy consumers. |
SRT
Value of thousands of contacts
in Russian media
(dollars without nds)
2018 data
Transport advertising:
the longer the placement lasts
the lower the cost per thousand contacts
the longer the placement lasts
the lower the cost per thousand contacts
Outdoor transport campaigns continuation
Moscow/
St.Petersburg
RF Regions
1 month
2 months
3-6 months
6-12 months
more than 1 year
Mediamax popularity
2016
2018
The impact of transit
advertising on site traffic
Transport advertising increases site attendance, including visits from mobile devices.
Buses are the most common form of public transport in almost all the cities in the Russian Federation.
Buses
Trams are the oldest type of public transport. Today, the number of routes is increasing, and the roads and wagons themselves are being updated.
Trams
An important advantage of minibuses is that they move along those routes where buses, trams and trolleybuses do not go, but their trips are few. For example, it could be new areas.
Minibuses
In addition to passengers, advertising information on trolleybuses will also be seen by motorists and pedestrians, residents and guests of the city.
Trolleybuses
The format of transit advertising, which can only compete with the metro for passenger traffic. At the same time, the cost of accommodation is much cheaper.
Train
The underground - public transport with the highest passenger traffic, the most in demand. It occupies one of the leading places in terms of geographic coverage.
Underground
Taxis go around the city and even between localities absolutely randomly, unlike the clear routes of buses, trolleybuses, trams and minibuses.
Taxi
This is an excellent opportunity to talk about yourself and your products and services to a wide audience that is characterized as active, mobile, paying customers for any company.
Aircraft
There is a large area of advertising surfaces, lack of advertising noise, coverage of a large audience, the possibility of placing non-standard designs.
Water transport
Our clients and cases:
Who do we work with? Find yourself.
Advantages of working with us for brands:
- detailed guidance on the media scene of Russia;
- assurance of transit media placement by an independent party — ESPAR-Analyst and other research agencies;
- focus on the result and effectiveness of advertising campaigns;
- 24/7 access to your personal team and account manager;
- fluency in English of all our employees;
- accessibility of information on the competitive activities in Russia;
- comprehensive analysis of the Russian transit advertising market;
Advantages of working with us for agencies:
- support in development of proposals, analytics, and media kits for your patrons;
- detailed guidance on the media scene of Russia;
- assurance of transit media placement by an independent party — ESPAR-Analyst and other research agencies;
- focus on the result and effectiveness of advertising campaigns;
- 24/7 access to your personal team and account manager;
- fluency in English of all our employees;
- accessibility of information on the competitive activities in Russia;
- comprehensive analysis of the Russian transit advertising market;
- loyal discounts offered to foreign media agencies;
Brands
Advantages of working with us
for brands:
- detailed guidance on the media scene of Russia;
- assurance of transit media placement by an independent party — ESPAR-Analyst and other research agencies;
- focus on the result and effectiveness of advertising campaigns;
- 24/7 access to your personal team and account manager;
- fluency in English of all our employees;
- accessibility of information on the competitive activities in Russia;
- comprehensive analysis of the Russian transit advertising market;
Agencies
Advantages of working with us
for agencies:
- support in development of proposals, analytics, and media kits for your patrons;
- detailed guidance on the media scene of Russia;
- assurance of transit media placement by an independent party — ESPAR-Analyst and other research agencies;
- focus on the result and effectiveness of advertising campaigns;
- 24/7 access to your personal team and account manager;
- fluency in English of all our employees;
- accessibility of information on the competitive activities in Russia;
- comprehensive analysis of the Russian transit advertising market;
- loyal discounts offered to foreign media agencies;
White Paper:
Media buyers’ quick guide for effective work in Russia
How the Out of Home Advertising Industry in Russia Works?
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RMAA has offices in two Russian cities: Moscow and Vladivostok.
Moscow
RMAA Moscow
121099, Russia
Moscow, Vozdvizhenka st.,
building 10
Phone:
+7 (495) 818-96-58
Moscow
RMAA Moscow
121099, Russia
Moscow, Vozdvizhenka st.,
building 10
Phone:
+74958189658
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