Transit advertising agency in Russia

The RMAA Group provides transit advertising services in Russia, in more than 50 cities, using all types of transport - Buses, trams, trolley buses, trains, airplanes and water transport. Transit advertising is one of the leaders of the OOH industry in Russia.

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Facts and figures about transit advertising in Russian cities

Moscow

Moscow

  • 4,500 vehicles
  • 10,000 internal surfaces
  • 10,500 external surfaces
St.Petersburg

St.Petersburg

  • 4,400 vehicles
  • 21,000 internal surfaces
  • 10,500 external surfaces
  • 1
  • Public transport in Russia - about 55 thousand units
  • 2
  • In Russia public ground transport used more than 80 brands of buses,
    trams and trolleybuses (each city has its own set)
  • 3
  • More than 120 000 external surfaces
  • 4
  • More than 800 000 internal surfaces
City Population Transport (units) Types of transport
Perm 1,0 mln 968 Пермь
Volgograd 1,0 mln. 1060 Волгоград
N. Novgorod 1,3 mln 320 Н.Новогород
Rostov-na-Donu 1,1 mln 895 Ростов-на-Дону
Voronezh 1,0 mln 726 Воронеж
Novosibirsk 1,5 mln 2020 Новосибирск
Samara 1,2 mln 900 Самара
Ekaterinburg 1,4 mln 1722 Екатеринбург
Ufa 1,0 mln 500 Уфа
Kazan 1,2 mln 487 Казань
Chelyabinsk 1,2 mln 781 Челябинск
Krasnoyarsk 1,0 mln 500 Красноярск

Transit advertising statistics in Russia

Information Accessibility
icon 1 Simply go outside
icon 2 Need to buy.
icon 3 Practically absent in the central part of the city.
Audience reach
icon 4 Transport is always found where there are people.
The mobile carrier provides maximum wide reach
to each region of the city.
icon 5 The reach is limited: each SMI has its own audience
icon 6 The static format provides less coverage and is not present in all parts of the city.
Ability to
manage content
icon 7 Outdoor advertising can not be turned off.
In contrast with static advertising can not be turned off.
icon 8 Can be turned off/switched on/switched off.
icon 9 Can be disconnected/connected.
Consumer
loyalty
icon 10 In contrast with static advertising structures, transportation is an integral partof the urban infrastructure. Advertising on it is perceived loyally.
icon 11 People are tired of advertising.
icon 12 Static outdoor advertising formats cause damage to the esthetics of City and annoy consumers.

Value of thousands of contacts
in Russian media (dollars without nds)
2018 data

Slide 2
Bus
Transport advertising:
the longer the placement lasts
the lower the cost per thousand contacts

Moscow/St.Petersburg

Moscow/St.Petersburg

RF Regions

RF Regions

1 month

2 months

3-6 months

6-12 months

more than 1 year

Slide 4

2016

2018

Slide 5
Bus
Transport advertising increases site attendance,
including visits from mobile devices.

Our clients and cases:

Samsung
Lotte
Bigpoint
Merkle
Malaysia
LG
Indriver
COP22

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Who do we work with? Find yourself.
Brands

Advantages of working with us for brands:

  • detailed guidance on the media scene of Russia;
  • assurance of transit media placement by an independent party — ESPAR-Analyst and other research agencies;
  • focus on the result and effectiveness of advertising campaigns;
  • 24/7 access to your personal team and account manager;
  • fluency in English of all our employees;
  • accessibility of information on the competitive activities in Russia;
  • comprehensive analysis of the Russian transit advertising market;
Agency

Advantages of working with us for agencies:

  • support in development of proposals, analytics, and media kits for your patrons;
  • detailed guidance on the media scene of Russia;
  • assurance of transit media placement by an independent party — ESPAR-Analyst and other research agencies;
  • focus on the result and effectiveness of advertising campaigns;
  • 24/7 access to your personal team and account manager;
  • fluency in English of all our employees;
  • accessibility of information on the competitive activities in Russia;
  • comprehensive analysis of the Russian transit advertising market;
  • loyal discounts offered to foreign media agencies;
Contact us
White Paper:
Media buyers’ quick guide for effective work in Russia
Media Buying book

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How the Out of Home Advertising Industry in Russia Works?

This video will help you to find answers of following questions: How do you determine the right price for media purchases in Russia? Who has the exclusive rights for advertisement selling in Russia? How do you avoid making mistakes when choosing a vendor?

2017-10-20T00:00:00

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RMAA Group has offices in three Russian cities: Moscow, Khabarovsk and Vladivostok.

Moscow city

Moscow

RMAA Group Moscow

123100, Russia

Moscow, Presnenskaya nab., 12

Federation East Tower

Phone:

+7 (495) 818-96-58

Khabarovsk city

Khabarovsk

RMAA Group Headquarters

680030, Russia

Khabarovsk, Gamarnika street, 72

Phone:

+7 (4212) 619065

Vladivostok city

Vladivostok

RMAA Group Vladivostok

690091, Russia

Vladivostok, Aleutskaya, 17

Phone:

+7 (423) 202-27-53

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