RMAA Group (www.russia-promo.com), an independent full service Russian Marketing and Advertising Agency, announced today the availability of a new White Papers 'How does the media-buying market in Russia work? A media buyers’ quick guide for effective work in Russia', written by Vadim Tylik, the Founder and the President of RMAA Group. This E-book reveals how to effectively work with the Russian media market.
"Our E-book is written by professional Russian media buyer for professional international media buyers. All professional media buyers are very familiar with their local market and its characteristics. But when they are faced with the challenge of entering a new market, they need to have a grasp of the peculiarities of this new arena. Without this knowledge foreign media buyer can face a lot of problems, such as choosing an unscrupulous supplier, being offered a biased price from a Russian media agency, having legal problems, etc. In general, there are plenty of reasons for a lapse which will certainly affect the efficiency of the advertising budget. I have written this White Paper specifically for foreign media buyers who are collaborating with Russian companies" said Vadim Tylik, the President of RMAA Group. “The book’s purpose is to show real insight of Russian media market: TV, Radio, Internet, Outdoor.”
Any advertiser outside Russia (or even within the country) planning an advertising campaign is always faced with having to choose a supplier. He needs to decide either to use the services of sales houses or to use the services of a media buying agency. The book will be useful not only for “newcomers” to the Russian market, but also for its veterans. It has been written in order to facilitate the work of foreign media buyers in Russia and give them fundamental knowledge of the media market. This White Paper will not only give you this ‘know-how’, but will also tell about all the pitfalls and ways of avoiding them, teach you how to uphold your interests with the Russian media, and get favourable terms in advertisement positioning.
About RMAA Group
RMAA Group is independent Russian full service advertising agency. RMAA Group supports b2c and b2b international brands entering the Russian market and helps them in finding Russian customers. Key clients of RMAA Group are situated in the USA, the Great Britain, China and South Korea. The agency`s core competencies include: advertising, branding, marketing strategy & media planning and buying, email marketing & eCRM, events, mobile and social media, direct marketing and design.
Learn more about RMAA Group in the agency`s blog about successful marketing strategies in Russia.