Outdoor Advertising Market Overview in Astana: Opportunities and Trends

In our previous article about outdoor advertising in Almaty, we also discussed the latest market trends in Kazakhstan as a whole. The main point is that the country is developing rapidly, as the largest cities are rapidly strengthening their economic and tourism potential.

Astana is a modern business and cultural center attracting both local and international brands. The city, where Eastern traditions and Western approaches to innovation merge, is the ideal platform for advertisers looking to increase brand awareness. 

In October, the population of Astana reached over 1.5 million. The industrial sector is growing rapidly (5.7% as of September 2024), and the nominal income of the population is increasing significantly (6.6% year-on-year).

The capital of Kazakhstan is also a major transit center. Air carriers and automobile travelers' routes converge here, as do product supply routes between neighboring countries. For this year, cargo turnover through Astana increased by 23.2%, and passenger turnover by 16.5%. The capital has huge potential for advertising in various directions.

Outdoor advertising in Astana has numerous advantages. Not least, high traffic flows, a busy business audience, and prestigious locations all help create the right image for advertisers. Astana is the ideal place to promote brands that want to be seen as dynamic and upscale.

OOH Options in the EXPO Area

One of the top places for outdoor advertising in the capital of Kazakhstan is the objects of the exhibition complex EXPO.

Sphere Nur Alem

This is Astana's most famous landmark, built for EXPO-2017. It undoubtedly attracts tourists and city residents. It is the largest spherical structure in the world and the perfect symbol of modernity and innovation. Brands will instantly distinguish themselves from dozens of competitors by placing advertisements directly on this bright location. The advertising coverage area is 16,868 square meters. Outdoor advertising, released up to 175 times a day, reaches a wide and diverse audience, including tourists, businessmen, and active residents of all ages.
 

LED Screen Outside QazExpoCongress

This is a world-class venue where major business events, forums, and conferences are held on a regular basis. The LED screen next to the center is a cutting-edge platform for dynamic advertising, commanding the attention of motorists and pedestrians on Turkestan Street. The screen is always on. The advertising surface is 144 square meters.

Non-standard Outdoor Advertising Formats

The small architectural forms on the territory of QazExpoCongress are not just elements of design; they're also excellent advertising objects. These forms are a great choice for companies looking to reach event attendees at QazExpoCongress. The information presentation on them will be spectacular and memorable, even against the backdrop of numerous concurrent events. This is the ideal way to get your message noticed and see results fast.

Branding of the Ice Rink on the QazExpoCongress Area

A large outdoor skating rink in the winter season is the ideal platform for advertising aimed at young people, tourists, families with children, and other categories of residents and guests of the city who prefer active recreation. Place your advertising series here and it will be seen and remembered by its visitors, even if they don't realize they're seeing it. Furthermore, brands whose key consumers are the guests of this place will undoubtedly achieve special success here. These include sports brands, home and children's products, supermarkets and large retailers of household goods and food products, cafes and restaurants, and many others.

Out-of-Home Ads at Nursultan Nazarbayev Airport

Nursultan Nazarbayev International Airport is Kazakhstan's largest transportation hub and the capital's most impressive landmark. Thousands of passengers go through this place every day. Advertising here will undoubtedly reach a solvent audience, and the placement formats will form the necessary image and increase recognizability.

Astana is the center of political and business life in Kazakhstan, and it receives many businessmen, conference participants, business forums, and international meetings. This is the ideal audience for companies offering B2B services, financial products, premium goods, or real estate. Additionally, offers may concern the tourism sector, including hotels, restaurants, excursion programs, and popular traveler destinations.

Nursultan Nazarbayev Airport provides a range of advertising formats, including large media walls, lightboxes, escalator and baggage belt branding, applications on glass surfaces, and broadcasting offers when connected to Wi-Fi. Two large static billboards are located at the entrance to the terminals.

Some Words on DOOH Formats around Astana

This type of outdoor advertising is becoming increasingly popular in Astana, thanks to the latest infrastructure in all strategic locations in the capital. Smart algorithms target ads of different topics to the most promising locations.

Astana is actively developing, and digital screens have already been installed in key areas: along highways, on squares, in business centers, and in shopping areas. This is the best platform for brands that want to make themselves known in the center of the capital. The dynamic content will attract the audience's attention even in a saturated visual environment.

If you're going to place ads in Astana, you need to know exactly who you're trying to reach. You need to decide whether your ad will be dynamic or if you require a static banner. Do you want to ensure your brand is always present, or do you need a bold, striking appearance at a specific time? You will find what you need in the capital of Kazakhstan. Let the professionals take care of it. We can get you the best promotion formats at a price that fits your budget. Contact us today by filling out the form in the Contacts section. 

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