Top Influencers in Uzbekistan: Who’s Leading on Instagram, YouTube, Telegram & TikTok?

In Uzbekistan, social media platforms reach millions of users, becoming key channels for content consumption. Against this backdrop, the blogosphere is rapidly expanding, with active creators already exceeding 15,000–20,000. At the same time, audiences are increasingly trusting native content.

Among platforms, Instagram is used by approximately 96,000 influencers, thanks to its wide range of content formats, including photos, stories, and reels, making it a convenient space for advertising integrations. TikTok is rapidly gaining traction and emerging as a leading platform, with around 194,000 influencers. Telegram remains popular among news-following audiences in Uzbekistan’s digital space. Many KOLs run their own channels and groups, sharing news and exclusive materials. On YouTube, approximately 8% of them are active, totaling 16,500 creators. The most popular figures on this platform are celebrities, who use it to publish music videos and concert performances.

Social Media Use in Uzbekistan

More than 83% of the population actively uses the Internet, with many preferring mobile devices. In 2024, the number of mobile users increased by 10% compared to the previous year, contributing to the growth of digital advertising. 

At the beginning of last year, the number of active social media users in Uzbekistan reached 8.7 million, accounting for 24.6% of the total population. This marked a significant surge from the previous year, with an increase of 4.5 million people (107%). Among social media audiences, 37% are women and 63% are men. The core demographic falls within the 18–34 age range, representing approximately 70% of all social media participants.

Facebook, Telegram, Instagram, and TikTok generate the highest message volume, while Telegram dominates in Uzbek-language content. In Uzbekistan, users engage in both Uzbek and Russian, with Russian being more prevalent on platforms like Instagram and YouTube.

Trends for Uzbek Audience Engagement

Audience activity in Uzbekistan’s social media remains high. On Instagram, the average engagement rate reaches 5–7%. At the beginning of last year, 29.5% of the country’s internet users were exposed to advertising on the platform, with 37% of ad viewers being women and 63% men. TikTok shows even higher engagement, reaching up to 10%, driven by interactive formats and algorithms. The platform’s ad campaigns cover 13.6% of Uzbekistan’s adult population and 10.6% of all internet users. Among ad viewers, 34.7% are women, while 65.3% are men.

Short videos continue to gain popularity, fueling TikTok’s growth and boosting the adoption of Instagram Reels. In addition to entertainment content, there is a growing demand for educational and expert materials, particularly in technology and innovation.

Brands are increasingly collaborating with Uzbek influencers, contributing to the growth of the local KOL market. The most popular topics are fashion, beauty, and lifestyle, accounting for around 30% of content creators. Approximately 20% focus on technology, gadgets, and education, while the rest cover travel, culture, cooking, sports, and social topics.

Top Uzbek Telegram Influencers

Telegram is the most popular messaging app in Uzbekistan, with 18 million users, covering 78% of the country’s internet audience. The service hosts approximately 64,000 channels with Uzbek-based geography.

In October 2024, users published 47.3 million posts, making Telegram the leading platform by content volume. Uzbek-language content accounts for 65% of all publications.

The most active influencers on Telegram come from the legal, sports, and education sectors, maintaining highly engaged channels.

Rank	Channel Name	Subscribers Count	Channel Theme	Language of Posts
1	Khushnudbek Khudoyberdiyev	655, 000	Legal and social issues, active civic engagement	Uzbek
2	Davron Fayziev	307, 723	Sports events, analysis	Uzbek
3	Fakhriddin Turopov	142, 891	Football, analytics, and forecasts	Uzbek
4	Linguabarno	91, 771	English learning, methodological materials	Uzbek
5	Shoxruxbek Olimov	74, 096	English language, IELTS preparation	Uzbek
6	Abdurazzoq Khanov	68, 000	English language, personal development, marketing	Uzbek
7	Abdusattor	63, 977	Personal growth, motivation, discipline	Uzbek
8	Bobur Akmalov	63, 000	Social and urban topics, urban planning	Uzbek
9	Khushnudbek - very personal	63, 033	Personal reflections and opinions	Uzbek
10	Dilshod Dadaboyev	51, 000	News, personal insights, entertainment content	Uzbek

Khushnudbek Khudoyberdiyev (@xushnudbek.uz)

Khushnudbek Khudoyberdiyev is an Uzbek lawyer, influencer, and public figure. A graduate of Tashkent State Law Institute, he runs the website Xushnudbek.uz and a popular Telegram channel with 655,000 subscribers. He covers legal and social issues and is known for his active civic stance. Khudoyberdiyev has participated in debates with politicians, advocating for the rule of law.

Since 2020, he has served as Deputy General Director of the National Information Agency of Uzbekistan. Previously, he was a champion of the intellectual club ‘Zakovat’, received the "Oʻzbekiston Belgisi" award, and was recognized as ‘Blogger of the Year’. His work contributes to enhancing legal literacy and raising public awareness.

Davron Fayziev (@Davron_Fayziev)

Davron Fayziev is a Uzbek sports commentator, journalist, and TV host, born on January 14, 1976. In 1997, he made his debut for the Uzbekistan national football team, playing 26 matches and scoring two goals. After retiring as a footballer, Fayziev transitioned into journalism, covering sports events since 2001.

He collaborates with Uzreport TV and Futbol TV, providing commentary for the Champions League, Premier League, La Liga, and international tournaments.

Beyond his work as a commentator, Fayziev shares insights and analysis on his Telegram channel, which has 307,723 subscribers. He has also served as the head of FC Dinamo and was the head coach of FC Bukhara. Additionally, Fayziev represents Uzbekistan’s media in FIFA’s global rankings of the best players and coaches.

Fakhriddin Turopov (@FaxriddinTuropov2)

Fakhriddin Turopov is a popular football commentator from Uzbekistan, known for his analytical approach and predictions. His Telegram channel, with over 142,000 subscribers, has become a key source of football news and event analysis for fans.

In addition to Telegram, Fakhriddin is also active on Instagram, where he shares insights and exclusive content, attracting an audience of over 37,000 followers. He frequently hosts live streams and provides in-depth match breakdowns, making his content both engaging and informative for football enthusiasts.

Linguabarno (@linguabarno)

Linguabarno is an international English teacher with a CELTA certification from the University of Cambridge. Her Telegram channel, followed by 91,771 subscribers, offers methodological materials and practical language-learning tips, presented in a clear and accessible format.

She primarily promotes her own courses and webinars.

Shoxruxbek Olimov (@shoxruxbekolimov)

Shoxruxbek Olimov is an Uzbek influencer and English language teacher. His Telegram channel, followed by 74,096 subscribers, is well-known for its free webinars, practical study tips, and IELTS preparation strategies. His IELTS 8.5 score highlights his expertise and professionalism.

The channel features course announcements, task breakdowns, and study recommendations, all presented in a clear and accessible format, helping learners improve their skills and confidence in English. The content is published in Uzbek.

>He also runs an Instagram account with 41,700 followers and a YouTube channel with 56,100 subscribers.

Abdurazzoq Khanov (@Abdurazzoq_Khanov)

Abdurazzoq Khanov is a young educator and marketer from Uzbekistan, running a Telegram channel with over 66,000 subscribers. He achieved an IELTS score of 7.0 at 15 years old and 8.0 at 16. In 2023, more than 3,000 students completed his courses, and by the age of 17, he purchased a Kia K5, thanks to his blogging activities.

On his channel, the influencer shares English language learning tips, personal development insights, and marketing strategies.

In addition to Telegram, Abdurazzoq is also active on Instagram.

Abdusattor (@abdusattor)

Abdusattor is an Uzbek-language Telegram channel focused on personal development, with 63,977 subscribers. The author shares insights on quitting sugar, 30-day challenges, discipline, motivation, and career choices. He strongly believes that ‘motivation is worthless’, emphasizing a systematic approach instead.

The channel features posts on healthy eating, self-discipline, and career growth. The author advocates for taking responsibility for one’s own decisions rather than relying on external factors. Subscribers actively engage in challenges and discussions on self-improvement. The author has no advertising integrations.

Bobur Akmalov (@boburakmalov)

Bobur Akmalov is a journalist and influencer from Uzbekistan, running a Telegram channel with over 63,000 subscribers. He actively covers social and city-related topics, with a strong focus on urban planning and infrastructure development.

His posts address pressing issues related to city development and public space improvements.

In addition to Telegram, Bobur is also active on Instagram (61,400 followers) and Twitter (22,800 followers).

Khushnudbek – Very Personal (@xushnudbekuz)

Khushnudbek Khudoyberdiyev is a well-known lawyer and influencer from Uzbekistan. His Telegram channel, Khushnudbek – Very Personal, has over 63,033 subscribers and is dedicated to his thoughts and opinions.

In July 2020, Khushnudbek was appointed Deputy General Director of the National Information Agency of Uzbekistan (UzA). There are no advertising integrations on the channel. While it mainly features professional content, it also includes posts on football.

Dilshod Dadaboyev (@DADABOYEV_DILSHOD)

Dilshod Dadaboyev is an influencer and entrepreneur from Uzbekistan. He runs a Telegram channel with 51,000 subscribers, where he shares news, personal observations, and entertainment content.

He is also the director of a news agency and maintains an active presence on Instagram (62,000 followers), where he posts updates and videos.

Popular Uzbek Bloggers on Instagram and TikTok

Instagram remains the leading platform with 8.7 million active accounts, having grown its audience by 53% over the past year. Content is published almost equally in Uzbek and Russian (approximately 35–36% each), while its reach expanded by one-third, adding around 3 million new users.

TikTok reaches 3.12 million users, accounting for 13.6% of the country’s adult population. During the same period, 2.03 million posts were created on the platform, and the number of active authors reached 195,000.

The most popular Uzbek influencers on this platform include models, singers, and entertainers who focus on creative and engaging content. Unlike top Telegram influencers, content creators on platforms like Instagram frequently publish advertising integrations for both local and international brands.

No	Influencer Name	Instagram (Number of Subscribers)	TikTok (Number of Subscribers)	Languages of Posts	Content Type
1	Azoda Yusupakmet	4 million	7326 thousand	Uzbek	Comedy sketches, personal stories
2	Khonzoda Qambarova	2.5 million	—	Uzbek	Fashion, marketing, personal life
3	Timur Alihanov	1.5 million	357 thousand	Uzbek	Motivation, entertainment content
4	Shahzoda Salimjanova	1.3 million	—	Russian, partially English	Fashion, beauty, travel
5	Komol Kakhhorov	900 thousand	569 thousand	Uzbek	Humor, challenges, entertainment content
6	Javokhir_officiaII	676 thousand	192.5 thousand	Uzbek	Humor, everyday moments
7	Aziza Khalilova	474 thousand	—	Russian, Uzbek	Fashion, beauty, business initiatives
8	Shahruz_cw	522 thousand	156 thousand	Uzbek	Music, personal life
9	Diana Ray (Dii.ray)	298 thousand	193.7 thousand	Russian, English	Fashion, style, personal moments
10	Valeriya Radjabova	268 thousand	400.7 thousand	Uzbek, partially Russian	Fashion, beauty, lifestyle
11	Anvar Kuchkarov (anvarrio)	160 thousand	453 thousand	Russian	Lifestyle, humor, reviews
12	Nigina Faxriddinova	140 thousand	237.1 thousand	Russian, partially Uzbek	Fashion, beauty, trends
13	Jonyronko	61.2 thousand	2 million	Uzbek	Humor, viral trends

Azoda Yusupakhmet (@azodaofficial)

Azoda Yusupakhmet is a popular influencer from Uzbekistan, best known for her Instagram account (@azodaofficial) with 4 million followers and TikTok presence with 732.6K followers. Born on January 30, 2002, in Surxondaryo Region, she showed an early interest in acting, which led her to create humorous videos and Vines, earning her widespread recognition.

On her social media platforms, Azoda shares a variety of content, including comedy sketches, personal stories, and everyday moments. Her authenticity and openness attract a loyal audience, contributing to her growing popularity. The author actively engages with followers, maintains strong interaction, and participates in various projects.

 

 

 

 

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Публикация от Азода Юсупахмет (@azodaofficial)

Khonzoda Qambarova (@xanna__official)

Khonzoda Qambarova, known as @xanna__official, is a popular Uzbek influencer, actress, and entrepreneur with an Instagram audience of 2.5 million followers.

She shares fashion looks, marketing tips, and personal life moments while actively developing her businesses. Khonzoda is the founder of the wedding agency @xanna_wedding_ and the beauty salon @xanna_beauty_salon, showcasing her entrepreneurial spirit.

 

 

 

 

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Публикация от KAMBAROVA XONZODA INSTAGRAM EXPERT,BUSINESS LADY (@xanna__official)

Timur Alikhonov (@alixonov__timur)

Timur Alikhonov is a popular Uzbek content creator and musician, born on December 5, 1999, in Gulistan. After graduating from the Republican Vocational College of Television and Radio in 2016, he launched his influencer career.

His Instagram account (@alixonov__timur) has over 1.5 million followers, while his TikTok audience exceeds 357,000 followers. Timur gained recognition through motivational and entertainment videos, many of which went viral. In 2021, he was honored with the national Takhzin Award as Best Instagram Blogger.

In addition to being a social media personality, Timur actively pursues a music career, performing in pop, rap, and hip-hop genres. In 2024, he and his wife, Farida Marimova, purchased an apartment in central Tashkent, sharing the news with their followers.

Shakhzoda Salimjanova (@leo_17s)

Shakhzoda Salimjanova is an influencer, model, and actress from Uzbekistan. Her Instagram account (@leo_17s) has 1.3 million followers, where she shares fashion looks, beauty content, and personal moments, including travel experiences. Her audience is highly engaged, making her profile attractive for advertising collaborations.

Shakhzoda has appeared in music videos of well-known Uzbek artists, such as Shohruhkhon and Ulugbek Rakhmatullaev. She collaborates with fashion, beauty, and accessories brands, promoting hotels and premium products with high reach. Her stylish visual content appeals to both followers and advertisers.

 

 

 

 

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Публикация от SHAKHZODA SALIMJANOVA (@leo_17s)

Komol Qohhorov (@komolqohhorov1)

Komol Qohhorov is a popular Uzbek influencer, widely known for his Instagram and TikTok accounts. His Instagram profile (@komolqohhorov1) has around 900,000 followers, while his TikTok audience exceeds 569,000.

Komol specializes in entertainment content, including humorous videos, challenges, and interactive clips, which attract a wide audience and ensure high engagement levels.

Thanks to his active interaction with followers and diverse content, Komol has become a brand ambassador for companies such as @aviasales.uz, @street77uz, @gamepoint.uz, and @pepsi_uzbekistan. His account features numerous advertising integrations from both local and international brands, with posts consistently garnering thousands of likes and comments.

 

 

 

 

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Публикация от Qahhorov Kamoliddin (@komolqohhorov1)

Javokhir_officiall (@javokhir_officiall)

Javokhir_officiall is a popular Uzbek influencer actively managing his Instagram account. His Instagram profile has 676,000 followers, where he shares entertaining content, humorous videos, and everyday moments. On TikTok, the author has 192,500 followers, posting short, engaging clips that showcase his creativity and sense of humor. His high audience engagement makes his profiles attractive for brand collaborations.

Aziza Khalilova (@azizahalilova)

Aziza Khalilova is a prominent figure in Uzbekistan’s media space, combining roles as a model, actress, and entrepreneur. Her Instagram account boasts 474,000 followers, featuring a diverse mix of fashion looks, beauty tips, and business ventures.

Aziza actively engages with her audience, maintaining high interaction levels. Her professionalism and versatility have attracted collaborations with international brands, including Hilton Hotels, Babor, and Kotex. The author also promotes her own supplement brand, Azizavitamins, while featuring advertisements for both local and global companies.

 

 

 

 

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Публикация от Aziza Halilova (@azizahalilova)

Shahruz_cw (@shahruz_cw)

Shahruz Bahriev, known as @shahruz_cw, is a popular Uzbek influencer and musician. His Instagram account has over 522,000 followers, where he shares music projects, personal photos, and video content.

On TikTok, he has more than 156,000 followers, with his videos accumulating around 3 million likes. Shahruz maintains active engagement with his audience, frequently posting new content and announcing upcoming projects.

Recently, he announced his new track ‘Sanam Bin Road’, set for premiere on February 22, 2025. The news generated significant interest among his followers, reflecting high audience involvement.

 

 

 

 

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Публикация от SHAHRUZ BAHRIEV ⚡️ (@shahruz_cw)

Diana Ray (@dii.ray

Diana Ray, known as @dii.ray, is a popular content creator actively managing Instagram and TikTok pages. Her Instagram account has 298,000 followers, where she shares a mix of fashion looks, style tips, and personal moments.

Diana maintains strong engagement with her audience by regularly posting content and interacting through comments, fostering a high level of follower involvement.

On TikTok, where she creates short videos focused on fashion, beauty, and everyday life, she has 193,700 followers. Her creative approach and authenticity make her accounts attractive to brands looking for collaborations.

 

 

 

 

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Публикация от Shelkova Diana (@dii.ray)

Valeriya Radjabova (@valeriya_radjabova)

Valeriya Radjabova is an influencer actively managing her Instagram and TikTok accounts. On Instagram, she has 268,000 followers, where she shares fashion looks, beauty content, and lifestyle moments. Her profile stands out for its stylish presentation and high-quality photography, attracting an audience interested in fashion and beauty. The strong engagement from her followers makes her account an appealing platform for brand collaborations.

On TikTok, she has 400,700 followers. There, she posts short videos featuring trends, outfits, and lifestyle content. @radjabova_valeriya

Anvar Kuchkarov (@anvarrrio)

Anvar Kuchkarov is an influencer and content creator active across Instagram, TikTok, YouTube, and Telegram. On Instagram, he has 160,000 followers, where he shares lifestyle content, personal photos, reviews, and entertaining posts. His TikTok account has 453,000 followers, focusing on short humorous videos, reaction clips, and trending content.

Anvar also runs a YouTube channel with 103,000 subscribers. There, he creates reviews, challenges, and discussion videos. His Telegram channel has a similar audience size and is used for direct interaction with followers and exclusive content. With high reach across all platforms, Anvar collaborates with brands in technology, entertainment, and lifestyle niches. However, most of his advertising integrations are featured on Instagram.

Nigina Faxriddinova (@niginafaxriddinova)

Nigina Faxriddinova is a rising influencer actively growing her audience on Instagram and TikTok.

Her Instagram account has 140,000 followers, where she shares fashion looks, beauty content, personal moments, and lifestyle posts. She has a highly engaged audience, with followers actively commenting and participating in discussions. Beyond social media, Nigina holds the title of Miss Universe Uzbekistan 2024 and is the founder of the ‘Panterra Models’ modeling agency.

On TikTok, she is followed by 237,100 users, focusing on trending videos, beauty tips, and entertainment content. Her posts achieve strong reach and engagement, with followers interacting through likes and shares.

Thanks to her strong visual style and a stable audience, her accounts are ideal for promoting fashion, cosmetics, and accessories. Most of her advertising integrations appear on Instagram, with occasional promotions on TikTok.

Jonyrinko (@jonyrinko)

Jonyrinko is a content creator with a 2-million audience on TikTok and 61,200 followers on Instagram. On TikTok, he focuses on viral trends, humorous videos, and challenges. His content stands out for its dynamic style and original approach, attracting a highly engaged young audience. His consistent viewership and strong engagement make his profile an attractive platform for brands targeting Gen Z. 

On Instagram, the author shares behind-the-scenes clips, personal photos, and everyday moments, maintaining audience engagement and creating an additional touchpoint with his followers. Jonyrinko successfully collaborates with brands, integrating ads into his entertainment content. His platforms are ideal for promoting youth fashion, gadgets, services, and trending products.

Top Uzbek YouTube influencers

YouTube is a less popular platform in Uzbekistan, with 50% of content published in Russian and 33% in Uzbek.

The service is primarily favored by singers, actors, and comedy projects, which attract the most engagement from local audiences.

Dizayn Jamoasi (@dizaynshou)

Dizayn Jamoasi is one of the most popular comedy collectives in Uzbekistan, with a YouTube channel boasting 1.74 million subscribers. They produce comedy shows, parodies, sketches, and entertainment videos, primarily catering to a Uzbek-speaking audience.

Next in line are pop artists.

Sardor Tairov (@SardorTairovOfficial)

Sardor Tairov is a musician who runs the YouTube channel Sardor Tairov Official, with 655,000 subscribers. He shares music videos, covers, and creative projects, engaging an audience passionate about Uzbek pop music.

Hulkar Abdullaeva (@HulkarAbdullaeva)

Hulkar Abdullaeva is an Uzbek singer and influencer with 381,000 subscribers on YouTube. She shares music videos, clips, and live performances, attracting an engaged audience interested in modern Uzbek music.

Nilufar Usmanova (@NilufarUsmanova)

Nilufar Usmanova is a well-known Uzbek singer with a YouTube channel featuring her music videos and performances. The channel attracts her fans and is regularly updated with new content. 633,000 people subscribed to it.

Beyond celebrities, Uzbek YouTube KOLs are also trying to establish themselves on the platform. However, they primarily use YouTube as a secondary channel for publishing longer-form videos. Some of the micro-influencers shaping Uzbek YouTube include:

Ihtiyar Dosmetov (@IkhtiyarDosmetov)

>Ihtiyar Dosmetov is an influencer with 80.6K subscribers, creating educational and analytical content. He covers business trends, finance, and modern technologies, focusing on their practical applications. His audience appreciates his informative approach and in-depth topic analysis.

Bobir Akilkhanov (@BobirAkilkhanovuz)

Bobir Akilkhanov is an influencer with 43.2K YouTube subscribers, creating content focused on business, economics, and entrepreneurship development in Uzbekistan. He analyzes successful business cases, highlights emerging trends, and provides practical advice for aspiring entrepreneurs.

His channel attracts a business-oriented audience, making it a great platform for financial companies, educational programs, and startup projects.

Bobir is also an avid traveler, and his channel features travel vlogs from Turkey, Australia, the UAE, Fiji, and Vanuatu.

He is also growing his presence on other social media platforms, including Instagram, where he has 305K followers.

Let's summarize

Uzbek KOLs have a significant influence on their audiences across various services, from Telegram, Instagram, and TikTok to YouTube, each with its own unique characteristics, including language preferences.

For advertisers and brands looking to promote their products and services in Uzbekistan, understanding these platform-specific nuances is crucial for successful integrations and precise targeting.

RMAA Agency is ready to assist in organizing advertising campaigns and selecting the right influencers for promotion in Uzbekistan and other CIS countries. We help brands find the best channels, develop strategies, and collaborate effectively with local opinion leaders.

To connect with an RMAA manager, please fill out the contact form.