TOP Russian-speaking travel bloggers on YouTube

YouTube has been an integral part of millions of people's lives. The platform offers significant opportunities for advertisers. At the same time, marketing is evolving in new ways in the Russian-speaking segment. The advertising cabinet is blocked, and now you have to contact channels owners directly to cooperate with them. Additionally, in Russia, Roskomnadzor deliberately slows down YouTube’s performance, making it difficult for users to access the platform without a VPN. 

However, these restrictions do not stop bloggers from developing their channels or advertisers from running campaigns. Integrations are included right in the video, and bloggers, aimed at revenue growth, are looking for more and more creative approaches to working with advertising. Our previous piece is dedicated to the variety of integration formats used by YouTube bloggers in Russia.

Russian viewers have a strong interest in travel, and popular Russian-speaking travel bloggers are always ready to offer content for every taste. This trend also benefits brand advertising. 

You can assess these schemes by looking at travel channels. The market is expanding, and in this article we will provide an up-to-date list of the top travel bloggers on Russian YouTube.

TOP Russian Travel Bloggers on YouTube 
 

An advertising integration of a store specializing in spearfishing, diving, and snorkeling equipment

Leonid Pashkovsky — Want to Go Home — Journeys You Won’t Take

Leonid skillfully captures and conveys the power of picturesque landscapes, original culture, and pristine, untouched nature in his hour-long videos showcasing active recreation such as climbing, surfing, and traveling to remote locations around the world. His videos feature amazing corners of Africa and Colombia, Mount Kilimanjaro, boundless Antarctica, and other interesting locations. Each video has up to three advertising integrations.

 

Advertising  of the international shipping service Banderolka  on the channel HOCHU DOMOY – Travels You Won’t Go On

Planetka — Pyotr Lovigin

Pyotr Lovygin is a video blogger who produces intriguing content about various countries. While some viewers may find the content unsuitable for children or sensitive adults, many are drawn to the provocative topics he shares. Pyotr's videos receive an impressive 300-700 thousand views (sometimes over 1 or 2 million), indicating a strong interest in the fascinating and at times even shocking facts he presents about the lives of people in other countries.

The blogger expertly integrates advertising into the video's plot, either by incorporating a separate script or by including it in the video itself. A personal presentation lasts 1-2 minutes.

 

Educational platform Skillbox advetising integration on the Planетка channel

Svoim_Xodom — Vitalik and Lisa

The bloggers offer budget-friendly independent travel tips to a variety of countries, such as paradisiacal Jamaica, sunny Egypt, dangerous Brazil, and a private island in the Seychelles. Their content is distinguished by its uniqueness and unpredictability, with high-quality aerial footage that adds to the excitement.

The team releases 4-5 videos per month, each featuring a different country. The videos showcase popular tourist attractions as well as lesser-known aspects of local culture. 

Each episode has a duration of approximately one hour and includes advertisements for various brands. The promotional content is distinguishable from the main plot of the video due to its quiet and secluded atmosphere.

 

Advertising integration of AITO SERES hybrid crossovers on the Svoim Khodom – Vitalik and Liza channel

Vova Karmanov 

Traveler and musician Vova Karmanov started filming videos about his trips around Moldova, which quickly gained popularity. Later, he expanded his travels and has now visited 55 countries, including Turkey, the UAE, Canada, Israel, Thailand, and various European nations. In 2024, his travel project "Vzyal i Poehal" was featured on the Russian channel Klyuch.

In his episodes, he covers not only local attractions and cultural aspects of different countries but also delves into the lives of Russian-speaking emigrants who have successfully adapted abroad. As a result, his audience extends beyond just travelers, attracting Russian-speaking expats as well.

 

Advertising integration of the Max Swap virtual card on Vova Karmanov's channel

Alexander Pilot

Alexander and his wife Dasha travel the world, capturing their adventures on video. Their journey is remarkable—they choose various modes of transportation, whether by car, motorcycle, or simply on foot with backpacks. For instance, they have crossed all of Asia on foot, driven from Voronezh to Magadan and back in winter, embarked on an extensive road trip across the Caucasus, and even made it to Iran.

In addition, they have also conquered Mount Elbrus and continue exploring new corners of the world, sharing their experiences with their audience. Their most recent destinations include Egypt, Turkey, Cuba, Bolivia, and Peru.

 

Advertising integration of the Ozon marketplace on the Alexander Pilot channel

Alexey Krylov

Alexey’s videos explore the cost of travel in different countries, offering insights into local culture, cuisine, and must-visit destinations for tourists.

In addition, he shares tips on adapting to life abroad, examines real estate markets, and breaks down the costs of buying property for permanent residence. Having successfully relocated to Spain himself, Alexey has shared his experience with his subscribers.

In his latest videos, he discusses his trips to Turkey, Phuket, Thailand, and Europe. The blogger also actively collaborates with the real estate agency Royal Property, which helps Russians purchase property in Thailand.

 

Advertising integration of the Royal Property real estate ag

Travel Bloggers Sasha and Sveta — Vechnoe Leto

Sasha and Sveta are experienced travelers who present information in a clear and concise manner. They offer reviews of their itineraries, entertainment, and dining experiences with high-quality videos that still maintain a charming amateurish feel.

Their focus is primarily on international travel, and they typically produce 5-6 videos per trip. Over the past year, the couple has been alternating between Thailand and Turkey, where they own real estate, and occasionally returning home to Russia.

Sveta is the one who shines in the spotlight, sharing her travel experiences with a smile and genuine enthusiasm. The couple's conversations are so enjoyable that it feels like spending time with old friends.

The bloggers' advertisements are filmed separately from their travels and then integrated into the video. The guys try to connect it to their own experiences: for example, online professions - with the advantage of working from home and being able to manage their time as they do. It’s a good approach to show the value of the product.

 

Native advertising integration of a Chinese airline on the Vechnoye Leto – Sasha and Sveta channel

Traveler’s Blog

Sergey's reportage format is truly unique. By recording himself on the front camera of his phone, capturing the surroundings on the main camera, and using a drone for aerial views, he provides a first-person perspective of each new location.

With 3 to 6 videos per country, Sergey has showcased his expertise in various cities and islands in Thailand, as well as recently visiting the Maldives, Sri Lanka, and Egypt.  He records his thoughts and stories while enjoying the best food and entertainment that both tourists and locals appreciate.

His integrations seamlessly blend into the video's script as travel notes, captured on the front camera and lasting between 2-4 minutes.Sergey includes links to various services at the bottom of his videos, such as booking accommodations, tours, flights, special travel projects and insurance companies.

 

 Advertising integration of the Dobry promotion in Pyaterochka, offering a chance to win a trip to China

Tourists

The Turisty channel is run by a traveling couple, Zhenya and Lilia, who share their adventures from around the world. They create city reviews, discuss local traditions, culture, and cuisine, and offer advice for those planning trips or relocating abroad.

Among the countries they have visited are Thailand, Turkey, Cambodia, Portugal, the Dominican Republic, Mexico, and more. Recently, they explored Sakhalin and the Kuril Islands and continue to introduce new destinations to their audience.

 

Advertising integration of the Lisn English audio lessons app

 

Russian viewers have a great interest in travel, and popular Russian-speaking travel bloggers are always ready to provide their audience with content for every taste.

Final Thoughts

Working with influencers in Russia and the CIS has proven to be effective for a long time. People are happy to trust the services and manufacturers that their favorite bloggers recommend. To effectively target your desired audience with advertising, a significant amount of preliminary work is necessary. This includes creating a consumer profile, identifying an influencer who meets the requirements and budget, analyzing their content, and advertising on the appropriate channel. Any miscalculations in these steps can result in not only a loss of budget but also damage to the advertiser's reputation.

To ensure that advertising works for you and not against you, it is crucial to choose a reliable intermediary between the brand and the blogger. RMAA experts are the best choice for advertising cooperation on YouTube. With over 15 years of experience in the Russian market, we have successfully completed more than 200 cases in various areas, including the travel segment. To contact our manager, please fill out the request form in the contacts section.