Kazakhstan Twitch Influencers: Connecting Brands with Streams Active Audiences

Streaming has long become an integral part of digital culture. Twitch, the leading platform for real-time broadcasts, attracts millions of viewers worldwide. Kazakhstan is no exception: local streamers are actively growing their audiences, offering unique content that blends gaming, interaction, and online shows.

The popularity of streams today is driven not only by their accessibility and interactivity but also by their ability to build communities around streamers. A loyal audience is one of the main motivations for active and social individuals to host their streams.

For advertisers, Twitch is an ideal platform to engage with a warm audience. The primary demographic consists of young people aged 25–35 (52%) and 35–44 (22%) who regularly interact with content. Twitch not only allows brands to reach their target audience but also helps establish an emotional connection with them.

The platform's average daily audience was 2,315,442 users as of November, with 70% of them being male.

Kazakhstani streamers primarily broadcast from major cities such as Almaty, Astana, Shymkent, and Karaganda. These metropolitan areas serve as hubs of digital activity and are equipped with reliable internet and suitable gear for regular streaming. However, in recent years, thanks to technological accessibility, Twitch has also expanded into regional areas.

The most popular gaming genres in streaming are shooters (CS:GO and Valorant), strategy games (Dota 2 and StarCraft II), and trending mobile hits (PUBG Mobile). IRL content (in-real-life streams) is also in demand, particularly among streamers targeting audiences over the age of 25.

In 2023, the most popular gaming category on Twitch was League of Legends. By November 2024, GTA had taken the lead, followed by League of Legends, Fortnite, and Call of Duty.

Key Advertising Formats on Twitch

• Integrations – The streamer subtly mentions the product, highlighting its benefits.

• Banners and Logos – Brand elements are displayed on the screen during the stream.

• Giveaways – Viewers engage with the brand through promo codes or contests.

• Collaborations – Creation of unique content with the streamer, such as tournaments or challenges.

• Product Placement – Featuring branded items on screen (e.g., drinks, keyboards, alcohol, or tobacco products).

The gaming streaming market in Kazakhstan is currently experiencing steady growth and holds significant potential for further development in the coming years. Revenue is projected to reach $22.87 million in 2024, with an expected compound annual growth rate of 7.90% through 2027. By that time, the number of users is forecasted to grow to 3.5 million.

With streaming's rising popularity and an increasing user base, advertising budgets in this sector are also expected to expand. Revenue growth in the gaming streaming segment is driven by the growing audience size and an increase in average revenue per user, which is projected to be $8.14 in 2024. This indicates greater interest from advertisers and the implementation of more advanced marketing strategies.

Primary Advertisers of Streamers in Kazakhstan

Tech Companies – Streamer audiences are highly interested in the latest technology, making them key consumers of computers, gaming accessories, monitors, smartphones, and other devices.

Food and Beverage Brands – Viewers often watch streams for extended periods and are prone to impulsive purchases. This makes snacks, fast food, and energy drinks popular choices for advertising.

Gaming Companies and Publishers – Real-time product demonstrations inspire viewers to try new games, add-ons, and in-game items.

Fashion and Accessories – Streamers often influence their audience's style and preferences, providing an opportunity for brands to advertise branded clothing.

Educational Projects – A young audience eager for self-development makes streamers effective promoters of courses (usually in programming or other IT specialties) and language schools.

Top 10 Twitch Streamers in Kazakhstan

To get into the platform's relevant rankings, nearly all streamers from Kazakhstan broadcast in Russian.

Del1ght

https://www.twitch.tv/del1ght, 501.6К followers

Real Name: Maxim Saenko
 

 

Maxim's audience consists of gamers, shooter enthusiasts, and professional esports fans. This streamer is known for his professional approach to broadcasting, offering viewers in-depth analysis of in-game tools, strategies, and add-ons.

Over the past month, Maxim spent 98.7% of his streaming time on CS:GO, totaling 73 hours, with user watch time amounting to 114 hours.

Watsondoto

https://www.twitch.tv/watsondoto, 228.5K followers

Real Name: Alimzhan Islyambekov
 

Alimzhan's audience is professional players and fans of the Dota series.

As a professional gamer, Alimzhan spends a significant amount of time training and participating in tournaments, focusing on achieving high-level results in gameplay. In the past month, he streamed Dota 2 for 5 hours, generating 11.3 thousand hours of watch time.

Korya_mc

https://www.twitch.tv/korya_mc, 193.8K followers

Real Name: Karina Musa
 

Karina's audience consists primarily of men and young people interested in modern shooters. She frequently interacts with her viewers and often streams alongside other channel owners. Karina's soft and pleasant style has attracted numerous advertising partners.

Over the past 30 days, Karina streamed for 77 hours, generating 212,000 hours of watch time. Her streams were divided into the following categories: 62.7% Just Chatting, 18.9% Fortnite, and 10.6% CS:GO.

Baxadoto

https://www.twitch.tv/baxadoto, 187.9К followers

Real Name: Bakytzhan Kaldymurinov
 

The channel’s primary audience consists of players interested in professional gaming. Bakytzhan (Baha) is one of those streamers who provides a wealth of professional content, offering serious commentary on gameplay and remaining focused on achieving in-game goals.

In November, the channel hosted 188 hours of streams, with viewers watching a total of 221 hours. Bakytzhan spent 81.7% of his streaming time on Dota 2 and 14.5% on GTA.

MuhanJan

https://www.twitch.tv/muhanjan, 157K followers

Real Name: Almukhan Sabiev
 

Almukhan's audience is young people (aged 18–25) interested in entertainment.

The streamer stands out with his charisma and positive energy. His streams are a mix of reality shows, IRL travel content, and comedic parodies. Over the past 30 days, he streamed for 53 hours (primarily in the character of Shrek), generating 69.2 hours of watch time. His streams were divided as follows: 81% in the Just Chatting category and 15.3% in Deadlock.

MuMiNo

https://www.twitch.tv/mumino, 111.3К followers

Real Name: Azamat Omarov
 

Azamat's audience primarily comprises young, thrill-seeking users.

Azamat typically streams online casino content, appealing to young players who appreciate his warm and engaging streaming style. In November, he streamed for 30 hours, generating 21.5 thousand hours of watch time. His main streaming categories were: Casino Simulator (62.5%), Virtual Casino (21.8%), and GTA (15.6%).

A1ti

https://www.twitch.tv/a1ti_, 69.1К followers

Real Name: Altyngul Dutbayeva
 

The channel's audience primarily consists of men and fans of CS:GO.

Altyngul combines lifestyle content with gaming, often streaming herself watching movies or cartoons while casually handling household tasks in the background. When gaming, she stays focused on the process but provides uniquely feminine commentary on everything happening during the stream.

In December, Altyngul streamed for 7 hours, generating 7.1 thousand hours of watch time. Her streams were divided as follows: 60.8% in the Just Chatting category and 36.5% in Dota 2.

AldiYARGH

https://www.twitch.tv/aldiyargh, 47.3К followers

Real Name: Aldiyar Jekeshov

The channel's audience is young people interested in modern shooters.

Aldiyar streams gameplay from Hunt: Showdown, engaging extensively with his audience, discussing storylines, and sharing his perspectives on the game and its unique features.

Over the past 30 days, Aldiyar streamed for 133 hours, generating 89.9 thousand hours of watch time. A significant 90.9% of his streaming time was dedicated to Hunt: Showdown 1896.

Lina_Meow_Girl

https://www.twitch.tv/lina_meow_girl, 44.6К followers

Real Name: Lina

Lina's audience includes female gamers and men. She stands out with her attractive appearance and expressive streaming style. Her channel features a donation system and various user activities, enhancing viewer engagement.

In November, Lina streamed for 39 hours, generating 11.1 thousand hours of watch time. Her primary streaming categories were GTA (91.1%) and Just Chatting (6.3%).

Dimasickcsgo

https://www.twitch.tv/dimasickcsgo, 21.4К followers

Real Name: Dmitry Matvienko

The channel’s audience consists of professional players and fans of competitive games.

Dmitry attracts viewers with his high level of gameplay and expert approach to streaming. For example, he provides detailed descriptions of the equipment he uses for broadcasts. Additionally, as a former professional CS:GO player, he is well-known among fans of the game.

Over the past month, Dmitry streamed extensively, totaling 230 hours, with 10.4 thousand hours of watch time. His streaming time was distributed as follows: 29% in God of War Ragnarök, 28.9% in Deadlock, 28.3% in VALORANT, and 13.7% in Just Chatting.

Let's summarize

Kazakhstani streamers are a great example of how live broadcasts can vary, ensuring that anyone looking to grow in this industry can find their audience. For brands aiming to connect with a young and active demographic, Twitch is not just a platform—it’s a world of opportunities for advertising and even joint ventures.

Advertisers should also pay attention to communities popular among Kazakhstani gamers on other platforms. For instance, KZ Gaming Group on Steam has become more than a gaming platform—it’s a hub for communication. Additionally, YouTube streamers like sh1ck, SMITTYFIELD, and others are worth considering. Some of them broadcast in Kazakh.

In short, there are plenty of opportunities. Streams have proven to be an effective advertising tool and are among the top trends for the coming year. Contact RMAA for a consultation, and we’ll provide you with more details on how to leverage this resource in Russia and the CIS.