New edition of the White Paper 'How can a foreign company enter the Russian B2B market? Effective B2B marketing strategies in Russia – The reality of sanctions in 2015'

RMAA Group has announced the launch of a new White paper 2.0 'How can a foreign company enter the Russian B2B market? Effective B2B marketing strategies in Russia – The reality of sanctions in 2015' written by Vadim Tylik, the Founder and the President of RMAA Group. The E-book reveals how foreign companies can easily find Russian b2b customers in the new reality of economic sanctions and political intrigue.

The author of the White Paper Vadim Tylik says, “I published the first edition of my White Paper at the beginning of 2014, and as many business people know there have been a lot of changes in the global economy and politics during 2014. That is why I decided to rewrite the content of the current Papers and to add some new up-to-date business points. The current White Papers 2.0 helps all international companies to understand how to work in new sanctions reality of 2015-2016, how to attract b2b clients and sell to them“.

You can read a short fragment from Vadim`s Papers below:

“Today, in an era of economic sanctions and political intrigue, business needs, as much as is possible, to be sagacious and detached from ideas imposed by the media creating "artificial" enemies for the government's objectives. As is widely known, these are the government and the ruling elite who profit during the crisis, while small and medium businesses are made to suffer.

The situation is unfair, isn`t it?

However there is an exit for small and medium businesses. That is to focus on the global market. Today, business in Europe, Asia and America focus not only on the domestic markets; the vector of development of a successful business is global. Russian business, despite any political conflicts, presents a huge demand for the services of foreign enterprises. It is for this reason that more and more foreign companies are finding great potential in cooperation with Russia.

It is true that the Russian currency weakened in 2014, and, of course, purchases in foreign currency for Russian business have become more expensive than in 2013, for example. But we all know that the crisis will not last forever. It will oust the weak, uncompetitive enterprises from the market and will give the opportunity to the stronger players to take a greater market share. Therefore, it is in times of crisis and difficulty that big opportunities present themselves to companies: while others are baffled and afraid to take risks, the strong players are active in business and win the market. As a result, when the crisis ends, and even the laziest ones enter the market, it will already have been occupied by the strong players who were not afraid to be active!

In addition, Russian companies in the medium term will try to reduce their costs, and instead of producing goods and services by themselves, will prefer to buy products from abroad. Sometimes the aim is not even to save money but an effort to find better and more technologically advanced goods.

At the moment Russia is one of the largest foreign partners of China. Until the mid-2000s, Chinese manufacturers did not apply any special marketing efforts to finding Russian customers. Russian entrepreneurs themselves had to go to China to look for the right manufacturer. But today the situation has changed. As Russian businesses have become more solvent, so businessmen have the opportunity to appeal not only to Asian, but also European and American manufacturers. Today, foreign export-oriented companies can no longer afford to passively wait for the client to come to them. In today’s world, companies with a dynamic marketing and business policy actively bring success to themselves.”

The current White Paper presents you with a clear procedure and following it will enable you to build an effective marketing strategy to attract customers to your product in the Russian market.

To learn more about the White Paper and download a free-copy, please visit this link.

About RMAA Group

RMAA Group is independent Russian full service advertising agency. RMAA Group supports b2c and b2b international brands entering the Russian market and helps them in finding Russian customers. Key clients of RMAA Group are situated in the USA, the Great Britain, China and South Korea. The agency`s core competencies include: advertising, branding, marketing strategy & media planning and buying, email marketing & eCRM, events, mobile and social media, direct marketing and design.

Learn more about RMAA Group in the agency`s blog about successful marketing strategies in Russia.