Out-of-Home Advertising: The Largest Digital Displays in Russia

In the first three quarters of last year, the outdoor advertising market in Russia reached approximately $0.6 billion. Forecasts indicate that by 2025, the market will grow by 20–30%, reaching around $0.9 billion by 2029. Overall, the average annual growth rate is expected to be 4.24% from 2025 to 2029. A key trend is the digital out-of-home (DOOH) advertising segment, which is projected to reach $226.8 million by 2029, with an expected annual growth rate of 2.47% over the same period.

Advertisers primarily choose billboards, public transport, and street structures for ad placements. In major cities, the use of digital screens has been a growing trend for years.

The significant advertising budgets allocated to "outdoor" have led advertisers to place greater emphasis on the choice of advertising placement. One of the key considerations is the size of the advertising structure. The larger the screen, the greater the reach and views. 

In this article, we will discuss the largest digital screens in Russia, which are located in Moscow and St. Petersburg. Their use can significantly enhance the effectiveness of advertising campaigns.

The Largest Digital Displays in Moscow and St. Petersburg

The largest digital advertising screen in Moscow is located on the media facade of the "Hydroproject" building at Volokolamskoye Highway, 2. Covering an area of 3,840 sq. m with dimensions of 80×48 m, this media facade is the largest of its kind not only in Moscow but in all of Europe.

The screen is visible from over 2.2 kilometers away, thanks to its strategic location at the intersection of Leningradskoye and Volokolamskoye Highways. The coverage area includes Sheremetyevo Airport, Spartak Stadium, luxury residential complexes, cottage settlements, and several Class A business centers with around 8,000 employees.

With high vehicle flow, this advertising surface generates over 525,000 daily impressions. Given the congested road conditions, drivers and passengers view the screen for up to 14 minutes, with an average speed of 9 km/h.

The second mega-structure, covering 1,270.5 sq. m, stands at the intersection of Leningradskoye Highway and the MKAD and can be seen from 1.3 kilometers away. It is located near Capitoliy Mall and Metro Cash & Carry.

This location is known for its high footfall and traffic flow, as the highway leads to Sheremetyevo Airport, MEGA Khimki, Grand Shopping Center, as well as Leroy Merlin and IKEA stores. Every day, residents of Khimki, Zelenograd, and Lobnya pass through this area. The structure is highly visible from the road, as it is situated in a high-traffic zone.
 

The next structure, covering 440 sq. m, is located on Kholodilny Lane. The screen has an angular shape and is positioned slightly above the building's roof, making it clearly visible from multiple points along the Third Ring Road.

Each day, this advertising surface engages approximately 733,900 viewers. In heavy traffic conditions, with an average speed of 6 km/h, drivers and passengers have the screen in sight for 2.5 minutes, increasing the likelihood of ad recall.

Also, there is a DOOH construction comprising four screens in Moscow. The Riviera shopping center's facade features a total advertising surface area of 1,164 square meters and vertical orientation. The screens are highly visible from both the road and the pedestrian zone, which is a high-traffic area for the shopping center's clientele. 
 

Advertising surfaces on shopping mall facades are quite common across Russia. Not all of them are super-sized, with most covering around 100–150 sq. m. However, there are notable exceptions. In 2024, RMAA executed a DOOH project for Visit Saudi, spanning locations in Russia and the CIS. One of the selected screens was placed on the facade of Riga Mall in Moscow, covering 308 sq. m. The surface is seamlessly integrated into the building’s architecture and features dynamic lighting, enhancing its visual impact. This advertising structure has become a prominent landmark on Novorizhskoye Highway, drawing the attention of both drivers and pedestrians.
 

DOOH campaign on Riga Mall facade in Moscow, by RMAA

When we think of Moscow, we immediately think of Red Square and Novy Arbat Street. These areas are extremely popular, especially on weekends, evenings, and holidays. The House of the Book is undoubtedly one of the most famous buildings on Novy Arbat. The building's facade is covered with an advertising screen that fills the entire side. The total area of the advertising surface is 638 square meters. Our experience has shown us that this DOOH location is an excellent choice for many products and brands. There is a great deal of crosswalk and auto traffic. Additionally, the horizontal elongated format allows for the creative use of product displays from multiple angles. RMAA launched an advertising campaign for the Blackview brand on this screen, adapting the Russian-language version of the creative. The screen received an average of 547.20 thousand views per day.

We frequently work with this location. RMAA launched a DOOH advertising campaign in Moscow for the Genshin Impact brand. The goal was to announce the release of a new game and expand the reach of the marketing campaign, which was carried out in collaboration with Dodo Pizza.
 

Genshin DOOH campaign on the facade of the Oktyabr cinema in Moscow, by RMAA

Novy Arbat features more than just one screen. A second, smaller screen is located on the opposite side of the building. On average, each screen was viewed by 542,470 people daily. In 2025, a new advertising surface was introduced on the facade of building No. 7.
 

However, large screens are not limited to central Moscow or the busiest transportation hubs.

For instance, a 524-square-meter DOOH construction can be found on Varshavskoe Highway 118 in Moscow. Despite its location away from the city center, the screen is just as effective at generating traffic as any other. The RMAA team successfully launched the DOOH campaign in support of Abu Dhabi Tourism, and we are pleased with the results of the project. 
 

Abu Dhabi Tourism DOOH campaign on the facade of building 118 on Varshavskoe Highway  in Moscow, by RMAA

Continuing the discussion on DOOH structures, it's impossible not to mention the advertising space at Leader Tower in Saint Petersburg. The building's entire facade is digitized, allowing advertisements to be displayed across its full surface. This format is particularly effective for branding campaigns and is designed to maximize reach. RMAA has experience launching DOOH projects at this location. For instance, we ran a Genshin Impact campaign here.
 

Genshin Impact DOOH campaign on Leader Tower business center building, by RMAA

In Saint Petersburg, a large video screen is installed at Moskovsky Prospekt, 105, located at Moskovskiye Vorota Square, at the intersection of Moskovsky and Ligovsky Prospekts, near Moskovskiye Vorota metro station. The screen is oriented towards traffic flowing from the city center. It measures 16.12×9.20 m, with an expected daily audience of 30,990 contacts.

Large media facades can also be found in Leningrad Oblast. For instance, in Vsevolozhsky District, a horizontal structure spanning 1,152 sq. m is placed at the 23rd kilometer of the inner ring of the KAD (Ring Road).

This specific section of the KAD was strategically chosen as the road passes through the northern suburbs of Saint Petersburg, providing key transport links between highways and nearby residential areas. The location is also home to commercial facilities, such as warehouses for Askona and Ozon Fresh, highlighting business activity and a potential target audience for advertising campaigns.
 

Final Thoughts

Large digital screens are a high-impact and prestigious format, but they are not always the most convenient option. High costs, limited placement flexibility, and long wait times for popular locations can complicate campaign launches. However, they are far from the only solution.

From experience, we know that clients often face challenges when selecting DOOH campaigns—which formats to use, where to place ads, and how to measure effectiveness. We help navigate all these aspects and are ready to assist brands with OOH/DOOH placements in Russia and the CIS.

We also offer professional campaign photography and videography as an additional option. To discuss the details of your project, contact our manager by filling out the application form in the contacts. We guarantee fast feedback and effective solutions for your advertising tasks. 

Additionally, our special industry report will provide you with further insights into the nuances of the media market. Subscribe to our newsletter to stay up-to-date with the latest marketing news. 

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