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Blog about successful marketing strategies in Russia
Blog about successful marketing strategies in Russia
DIGITAL MARKETING
How to Use Social Media in the Purchase Funnel in the Russian Online Market?
The main feature that distinguishes social media from other marketing channels is that they can not only satisfy the customer demand but also to generate it. Today, we will tell how to apply a classic purchase funnel in social media.
DIGITAL MARKETING
Overview of Yandex advertising opportunities
On average, in 2018, more than 40% of Runet users used Yandex for searching. Therefore, if you are going to promote your offer on the Russian digital market, then setting up an advertising campaign in Yandex is the first step that you should take. Learn more from our overview of Yandex.Direct, Yandex. Metrics and Yandex. Audience.
DIGITAL MARKETING
Overview of the MyTarget advertising platform
How useful is the myTarget advertising platform from the Mail. Ru group? The Mail.Ru Group is a Russian technology company. It includes social networks "VKontakte" and "Odnoklassniki" with which the advertising platform myTarget interacts. MyTarget unites all the largest social networks and services in Russia and the CIS and allows you to access this audience from one window, so that you do not advertise.
DIGITAL MARKETING
Ecosystem: Performance Marketing in Russia, Market Overview - all you need to know!
How the Internet advertising market works in Russia: pros and cons, promotion strategies and other interesting facts!
DIGITAL MARKETING
Google Textual Factors of Ranking
Web search services always improve its ranking engine, but keep it private. Still, SEO specialists of entire world reveal these engines experimentally or pick out of the services representative's speech. TODAY read more about Google Textual Factors of Ranking in RMAA Group Blog.
DIGITAL MARKETING
Contextual Advertising: Results of 2015 and Forecasts For 2016.
Passing year 2015 was marked by several important events for contextual advertising "Yandex. Direct" changed the auction scheme and canceled discounts to advertisers, and Google stopped Flash-banners supporting and fully made a transition to HTML5. How these changes affected the development of content? What awaits it in the future? Read in the blog of RMAA Group.
DIGITAL MARKETING
PPC For Mobile Devices: How to Do Competent Advertising in Russia
With a mobile phone, modern people wake up and go to bed, have lunch and dinner, sit in a traffic jam, and wait in queues endlessly surfing the Internet. The phone became the main assistant and advisor in the life of a modern man. The PPC - systems were the first to take advantage of it. As a sidenote, they are always the first to respond to any request of a person in search networks. Competent work with these systems is your real advertising pedestal, which will raise your company to the next level. All about PPC for mobile devices - in today's material of RMAA Group.
DIGITAL MARKETING
Affiliate Marketing In Russia And Current State Of System
In Russia there is a saying that tit in the hand is better than crane in the sky (bird in the hand is better than two in the bush). The same principle is laid down in the affiliate networks - affiliate programs such as banner ads, where you pay not for an abstract showing of advert on the Internet, but for the real action of a client - app download / purchase the product from the website. Today, we describe the principle of operation of affiliate networks, one of the most profitable advertising opportunities on the Internet, find more in the material of RWAA Group.
DIGITAL MARKETING
CPA (cost per action) and CPL (cost per lead) advertising in Russia
RMAA Group operates in CPA-advertising segment which is fairly new for Russia. Followed by Europe and the United States it becomes a very popular marketing strategy that enables to generate targeted treatments of users while minimizing the risk of an advertiser.
DIGITAL MARKETING
Begun – Russian Pay Per Click advertising service
The most common services of PPC advertising in Russia are "Yandex.Direct" and "Google Adwords". However, there is one more service - "Begun". ELama.ru estimated that it took only 1.5 percent of the total market of PPC advertising in 2013. Optimists predict the growth in popularity of "Begun", which should begin due to the transition of its service to new and more advanced platform and its integration with such popular web resources as Price.ru – a service to compare prices in online stores, Ferra.ru - magazine about consumer electronics and Ichiba.ru - online store management service.
DIGITAL MARKETING
How can you promote a brand in Russian Search Engines?
Good day! Today, one of the basic methods of promotion of goods and services all over the world is the Internet, and Russia is no exception. Mainly, the success of your sales is related to how easy it is to find your brand on the Internet. Let’s speak about some of the specifics of Search Engines that should be taken into account if you are going to enter into the Russian market.
