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Blog about successful marketing strategies in Russia
Blog about successful marketing strategies in Russia
DIGITAL MARKETING
CPA Networks in Russia: How It Works
Every advertiser’s dream is to pay only for sales and leads. This is the type of payment for advertising that Cost per Action or, simply said, CPA networks offer. During the promotion, you set up a desired action—it can be both a registration in a website and a purchase—and pay only for the fact of commission of this action.
DIGITAL MARKETING
How to Use Social Media in the Purchase Funnel in the Russian Online Market?
The main feature that distinguishes social media from other marketing channels is that they can not only satisfy the customer demand but also to generate it. Today, we will tell how to apply a classic purchase funnel in social media.
DIGITAL MARKETING
Ecosystem: Performance Marketing in Russia, Market Overview - all you need to know!
How the Internet advertising market works in Russia: pros and cons, promotion strategies and other interesting facts!
DIGITAL MARKETING
Contextual Advertising: Results of 2015 and Forecasts For 2016.
Passing year 2015 was marked by several important events for contextual advertising "Yandex. Direct" changed the auction scheme and canceled discounts to advertisers, and Google stopped Flash-banners supporting and fully made a transition to HTML5. How these changes affected the development of content? What awaits it in the future? Read in the blog of RMAA Group.
DIGITAL MARKETING
Affiliate Marketing In Russia And Current State Of System
In Russia there is a saying that tit in the hand is better than crane in the sky (bird in the hand is better than two in the bush). The same principle is laid down in the affiliate networks - affiliate programs such as banner ads, where you pay not for an abstract showing of advert on the Internet, but for the real action of a client - app download / purchase the product from the website. Today, we describe the principle of operation of affiliate networks, one of the most profitable advertising opportunities on the Internet, find more in the material of RWAA Group.
DIGITAL MARKETING
CPA (cost per action) and CPL (cost per lead) advertising in Russia
RMAA Group operates in CPA-advertising segment which is fairly new for Russia. Followed by Europe and the United States it becomes a very popular marketing strategy that enables to generate targeted treatments of users while minimizing the risk of an advertiser.
